EFR Meeting June 25th, Berlin

Energy Transparency:

Bridging the Gap Between Huge Energy-Saving Potentials and Their Actual Realisation by Stakeholders in Large Organisations

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In this Presentation

eco-taxes & their alternatives

saying hi to an astounding market deficit

the charm of energy-transparency

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Prices Do Matter

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Guessing Real Instrument Costsbut: political cost is high

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An Astonishing Market-Deficit

on the one hand: Multi-billion-spending on small environmental improvments (e.g.: cars)

on the other: enormous and ecomically viable conservation potentials in the consumption of energy, water, etc. remain almost untouched since decades

Are prices and eco-taxes the wrong approach??

No but: In key segments of the economomy, these incentives still dont reach the relevant actors!

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The Problem

Energy measurements are too sparce and too centralised.Cost centers mostly pay their energy bills in a socialised manner with no relation to a user-pays principle.Purchase departments consider the sticker price of an investment, not the life-time cost.Facility managers usually feel no real incentive to conserve energy for their clients.etc.

Energy-cost related transparency and incentive systems lack on the lowest level of large organisations.

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"Radical Energy Transparency" - Creating a New Quality in Energy Conservation -

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Root of the IdeaPerceived need for energy transparency foundation of DEZEM, February 2003

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BackgroundToday: large conservation potentials abound in the distributed consumption of energy (often 20 - 50%)yet, surprisingly little is being done

DEZEMs Theses:conservation options and success monitoring must become extremly easy to understand for top management and everyone else involvedtechnical and behaviour-based measures are equally importantthe issues must reach their target groups emotionally!

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technologies for monitoring en masseeasy-to-use transparency, for professionals, top management and unskilled workers: detailed/relevant/realtime/mouse-click information in money terms - not in physical terms only clear-cut success-monitoring for all acticitiesnew services based on complete energy and cost transparencydevelopment of incentive systems & stories for reductions in the cost of energy, water, etc.

DEZEMs Contribution

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realtime internet analysis(here: office building with typical base-level consumption above 50% of long-time total)

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Office building: -50% overall (improved ventilation, cooling, etc.)

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Floorlighting: -57%(improved energy management)

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Toilette lighting: - 80%(movement detectors; defect detected and removed immediately)

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Office fridge: -62%(target temperature adjusted)

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some DEZEM hardware elements for data measurement and transfer

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dezem clients

Wuppertal Institut fr Umwelt, Klima und Energie, WuppertalAxel-Springer-Verlag, HamburgIfu, Hamburg / Uni LneburgOtto Versand, HamburgBewag AG, BerlinPriceWaterhouseCoopers, Frankfurt a.M. IBS GmbH, BensheimFH Pforzheim / LOFO GmbH, Weil am Rheinegs Plan GmbH / Siedlungswerk, StuttgartDeutsche Telekom AG, DarmstadtKreis Rendsburg / Energiestiftung Schleswig-Holstein, KielDaimlerChrysler AG, StuttgartSchools in Duisburg and VilshofenIGS, Braunschweig / Bundesministerium fr Wirtschaft und Arbeit, BerlinDeutsche Messe AG, HannoverNestl AG, HamburgReemtsma / Imperial Tobacco, Berlinothers

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Usual Project StepsStep oneconsumption patterns of the clients office buildings or production facilities, on one attractive platform in realtime via inter- or intranetbenchmarking and definition of priorities for step two

Step twodetails according to set priorities: building sections, machines and if necessary down to the individual wall outlet; all on the same platform

Step threedevelopment and implementation of cost-cutting energy strategies (load- and consumption management through technical measures modified use patterns, cost-center billing, etc.)

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Conclusion

emotionally attractiveEnergy Transparency

is able to resolve the above market-deficitbridges the gap between saving-potentials and actual successbrings life into the issuemakes energy costs a matter of choice

Thus, smart energy transparency should lower the political cost of eco-taxes and catalyse progress toward climate protection.

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SustainabilityThe easiest thing in the world!

Source: POEMA, Belem 98

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