EFFECTIVE WEB PRESENCE

that works!

6 POINT AGENDA➤ Purpose Of Website➤ Essential Characteristics➤ Must Have Information➤ Content Management

System➤ SEO➤ Branding

PURPOSE OF

WEBSITE

What is purpose of website?

WHAT IS PURPOSE OF WEBSITE?➤ Attract people to your physical shop➤ Sale things online➤ Your website to be a source of information➤ Build relationships with your customers➤ All of them

ESSENTIAL CHARACTE

RISTICSTop 10 essential characteristics

ESSENTIAL CHARACTERISTICS1. Clear Navigation2. Simplicity3. Great Contents4. A Call to Action5. Credibility6. Security7. Social Media Integration8. Mobile Ready9. FAQ Page10.Good Domain Name and Hosting

MUST HAVE

INFORMATION

Home page essentials

1. Who Are You?

2. What Do You Do?

3. Is It For Me?

4. What Differentiate You From Others?

5. What Should I Do Next?

6. Support & Contacts

CONTENT

MANAGEMENT

SYSTEMTake control of your website

CONTENT MANAGEMENT SYSTEM➤ Total Control➤ FRESH Is Better➤ Because It’s Easier➤ Reliability & Loyalty➤ Security➤ Collaboration➤ Its Real Time➤ Better Customer Service➤ Save Time➤ Bottom Line (You Save Money)

SEOImprove your search ranking

IMPROVE YOUR SEARCH RANKING1. Easy Navigation2. Sitemap3. Crawlable Visual Content4. SEO Friendly URLs5. Social Sharing6. Titles and Meta Tags7. Contacts8. Mobile Optimised Website9. Content Is King10.Natural Language

BRANDING

Significance for startups

SIGNIFICANCE OF BRANDING FOR STARTUPS➤ Identity➤ Credibility➤ Fundability➤ Develop a voice➤ Builds Financial Value➤ Inspires Employees

“Thousands of online businesses have failed simply because they thought an online business was just putting up website.

QUESTIONS

THANK YOU!