elements of an effective lawncare website

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Elements of an Effective Lawn Care Business Website

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http://www.lawncarebusinesstips.com - This presentation shows you how to make sure your lawncare, lawn cutting, lawn mowing, or landscaping website is effective at getting new customers. You will some great tips for improving your website in this presentation

TRANSCRIPT

Page 1: Elements of an effective lawncare website

Elements of an Effective Lawn Care Business

Website

Page 2: Elements of an effective lawncare website

In the next few minutes I am going to share with you

Page 3: Elements of an effective lawncare website

How to instantly know if your lawn care website is effective at all

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Then I will show you the 4 elements of a highly effective lawn care site

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Finally I will show you 3 examples of lawn care sites

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We will see which ones are effective and...

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Which ones are not

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So lets get started...

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How do you know if your Lawn Care Website is Effective?

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First you need to be very clear about exactly what it is you want your website to do

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Do you really know what you want out of your lawn care business website?

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Most Lawn Care business owners are coming at their website from this angle

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"I know I need a website"

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or

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"Someone told me I should have a website"

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There is no clear goal for the website

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Is this you?

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If so I want to give you the goal right now

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Your Lawn Care Website's number one goal is this:

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To Bring You New Prospects And Customers

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That's it

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Ok

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Maybe you want to get really sophisticated and do customer service and billing

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That's fine

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But the Absolute #1 Goal should be to bring you new customers

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So an Effective website is one that gets you new customers

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The question now becomes

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How do you build a Lawn Care Site that is highly effective at getting new customers?

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Let's look at what you need to do

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You need to provide a form to capture leads and prospects

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You need to provide a compelling headline with a strong call to action

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Your site must collect the emails of every prospect and build an email list

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Then you use the email list to contact these people over and over

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That is the big trick that everyone misses

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It is the one thing that will make the biggest difference with effectiveness of your website

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Next to be effective your site needs to look REALLY good too

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All things being equal the site with the better design…

WINS EVERY SINGLE TIME

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Remember this

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Do not skimp on design

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Your site needs to look better than all the other ones in the cities you service

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It needs to be really obvious to people that you are the #1 choice

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The good news is this is not very hard or expensive once you know what to do

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You can look every bit as good as a fortune 500 company without spending a lot of money

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Next think about HOW people look at your website

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Just look around next time you are out in public

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Everyone is staring down at their smartphones

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Your site needs to look and work really well on iPhone and Android phones

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In the web design world we call it "responsive design"

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I will cover that more later when I talk about Online Advertising

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Just know for now it is really important

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So To Recap...

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The Elements Of A Highly Effective Lawn Care Site Are

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#1 It uses a web form to gather leads and build an email list

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#2 It has the BEST web design and looks extremely professional

BEST DESIGN WINS

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#3 It works really well on Mobile phones

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I will cover these more in other videos

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These are just a starting point for you to start thinking about

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If you need help making a site like this I can help you out

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If you need help making a site like this I can help you out

http://www.lawncarebusinesstips.com/blog/webdesign/

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http://www.lawncarebusinesstips.com/blog/webdesign/

I have already figured out the offers, headlines, and layouts that already work

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http://www.lawncarebusinesstips.com/blog/webdesign/

So you will have a real leg up over using a regular design agency

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http://www.lawncarebusinesstips.com/blog/webdesign/

You will save more money too

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Let's take a look at some Lawn Care sites and see how effective they are..