11 elements of effective website management
DESCRIPTION
Eleven Elements of Effective Website Management. Review your website to confirm that you have in fact mastered these eleven elements.TRANSCRIPT
Elements of Effective Website Management
Is Your Website just an Online Billboard??
Is it the heartbeat of your Online Marketing??
Your Website
ElementsOf Effective WebsiteManagement
User Experienc
e
Architecture
Content Management
System
Responsive Design
On page Design
Copywriting Keywords
SEO
Content Strategy
Website Traffic
Google Analytics
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Three circles of information architecture’ as content, users and context of use:
The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs.
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7 Reasons to Choose
①Open Source Software
②Easy to Install
③Great Themes
④Plugins
⑤SEO
⑥Simple CMS (updating)
⑦Expandable and Adaptable
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Does your website provide an optimal viewing experience?
Is there an ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones)?
What % of your readers view your website in each format?
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“Just because you have the software doesn’t make you a designer” Roy West
“Just because you have the software doesn’t
make you a designer” Roy West
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Copywriting Formula
Word Test
Here’s the first attempt: 22 words Helping you to clearly focus on the who, what, how and when of attracting new clients and building relationships with current clients. My second attempt: 18 words Helping you to clearly focus on the who, what, how and when of attracting clients and building relationships. What I went with: 15 words Focusing you on the who, what, how & when of attracting clients and building relationships.
Spend 15 minutes today reading just one page of your website. Be honest – what stood out to you?
① Was it all about you, your business and how good you are?
② Was it over-complication, stuffed with industry jargon?
③ Did it poorly communicate the benefits and over-emphasis the features?
④ Did you ask the reader to take action? Writing fails for many reasons. Especially when you write for a sale.
If you want the phone to ring, you must engage your audience.
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Special Offer: Weekly Moz Report, track you and your competitions … $25pm
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3 Reasons to Use GA
① Marketing Campaign Optimisation
② Website Useability Optimisation
③ Target Audience Optimisation
6 steps to a Marketable Website
① How will you attract traffic to your site?
② Are you attracting your ideal client?
③ What questions will the visitors have?
④ Do I answer these questions before they are asked?
⑤ What do you want your ideal client to do?
⑥ How do you get them to come back? (Social Media | Blog Subscription)