effective social media for event exhibitors
DESCRIPTION
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.TRANSCRIPT
![Page 1: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/1.jpg)
Presented by Web 2.0 Expo staff:Sarah Milstein, GM & Co-Chair (@SarahM)Kaitlin Pike, Community Manager (@w2e)
Social Media for Event Exhibitors
![Page 2: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/2.jpg)
Sarah
![Page 3: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/3.jpg)
Sarah Kaitlin
![Page 4: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/4.jpg)
Hashtag for today
#w2e
![Page 5: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/5.jpg)
Agenda for today
![Page 6: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/6.jpg)
Agenda for today
• What can social media do for you at events?
![Page 7: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/7.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
![Page 8: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/8.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
![Page 9: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/9.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
![Page 10: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/10.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
![Page 11: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/11.jpg)
Social media amplifies
![Page 12: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/12.jpg)
Social media amplifies• Create coverage of the action at your booth
![Page 13: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/13.jpg)
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
![Page 14: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/14.jpg)
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Stand out
![Page 15: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/15.jpg)
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Stand out
![Page 16: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/16.jpg)
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Stand out
• Build relationships
![Page 17: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/17.jpg)
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Reach customers and coworkers who
aren’t onsite
• Stand out
• Build relationships
![Page 18: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/18.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
![Page 19: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/19.jpg)
Case study: Everyone loves sweet tweets
![Page 20: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/20.jpg)
IBM’s #SweetTweets Idea: The Thought Process
• We want to drive booth traffic
![Page 21: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/21.jpg)
• We want to drive booth traffic• We want to use social media to do this
IBM’s #SweetTweets Idea: The Thought Process
![Page 22: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/22.jpg)
• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…
IBM’s #SweetTweets Idea: The Thought Process
![Page 23: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/23.jpg)
• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…• Chocolate sounds good right now
IBM’s #SweetTweets Idea: The Thought Process
![Page 24: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/24.jpg)
IBM’s #SweetTweets Idea: The Thought Process
Candy…
![Page 25: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/25.jpg)
IBM’s #SweetTweets Idea: The Thought Process
Candy… and Twitter?
![Page 26: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/26.jpg)
IBM’s #SweetTweets Idea: An A-to-Z Solution
![Page 27: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/27.jpg)
IBM’s #SweetTweets Idea: An A-to-Z Solution
![Page 28: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/28.jpg)
IBM’s #SweetTweets Idea: An A-to-Z Solution
![Page 29: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/29.jpg)
IBM’s #SweetTweets Idea: Creating Buzz
• Tweeted before the Expo opened
![Page 30: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/30.jpg)
IBM’s #SweetTweets Idea: Creating Buzz
• Tweeted before the Expo opened
• Set up TweetDeck in booth
![Page 31: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/31.jpg)
• Tweeted before the Expo opened• Set up TweetDeck in booth• Visitors spread the love
IBM’s #SweetTweets Idea: Creating Buzz
![Page 32: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/32.jpg)
![Page 33: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/33.jpg)
IBM’s #SweetTweets Idea: What’d we learn?
Expectation: 200 leads
Result: 1,500 leads
![Page 34: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/34.jpg)
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs
![Page 35: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/35.jpg)
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you
![Page 36: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/36.jpg)
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you• Contests and swag
![Page 37: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/37.jpg)
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you• Contests and swag• Follow up
![Page 38: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/38.jpg)
IBM’s #SweetTweets Idea: McDonough’s Advice
![Page 39: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/39.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
![Page 40: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/40.jpg)
Define your goals
![Page 41: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/41.jpg)
Define your goals
![Page 42: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/42.jpg)
Define your goals
![Page 43: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/43.jpg)
Pick services to meet your goals
![Page 44: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/44.jpg)
Pick services to meet your goals
![Page 45: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/45.jpg)
Pick services to meet your goals
![Page 46: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/46.jpg)
Pick services to meet your goals
![Page 47: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/47.jpg)
Pick services to meet your goals
![Page 48: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/48.jpg)
Pick services to meet your goals
![Page 49: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/49.jpg)
Pick services to meet your goals
![Page 50: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/50.jpg)
Create a hub
![Page 51: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/51.jpg)
Create a hub
![Page 52: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/52.jpg)
Create a hub
![Page 53: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/53.jpg)
Create a hub
![Page 54: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/54.jpg)
Create a hub
![Page 55: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/55.jpg)
Create a hub
![Page 56: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/56.jpg)
Help people find you
![Page 57: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/57.jpg)
Help people find you
![Page 58: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/58.jpg)
Help people find you
![Page 59: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/59.jpg)
Help people find you
![Page 60: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/60.jpg)
Help people find you
![Page 61: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/61.jpg)
Help people find you
![Page 62: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/62.jpg)
Start early
![Page 63: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/63.jpg)
Start early
![Page 64: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/64.jpg)
Start early
![Page 65: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/65.jpg)
Start early
![Page 66: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/66.jpg)
Be chatty
![Page 67: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/67.jpg)
Be chatty
![Page 68: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/68.jpg)
Be chatty
![Page 69: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/69.jpg)
Be chatty
![Page 70: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/70.jpg)
Be chatty
![Page 71: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/71.jpg)
![Page 72: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/72.jpg)
Be chatty
![Page 73: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/73.jpg)
Be chatty
![Page 74: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/74.jpg)
Be chatty
![Page 75: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/75.jpg)
Use hashtags
![Page 76: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/76.jpg)
Use hashtags
![Page 77: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/77.jpg)
Use hashtags
![Page 78: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/78.jpg)
Offer valuable stuff
![Page 79: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/79.jpg)
Offer valuable stuff
![Page 80: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/80.jpg)
Offer valuable stuff
![Page 81: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/81.jpg)
Offer valuable stuff
![Page 82: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/82.jpg)
Hold contests
![Page 83: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/83.jpg)
Hold contests
![Page 84: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/84.jpg)
Hold contests
![Page 85: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/85.jpg)
Hold contests
![Page 86: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/86.jpg)
Hold contests
![Page 87: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/87.jpg)
Hold contests
![Page 88: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/88.jpg)
Follow up
![Page 89: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/89.jpg)
Follow up
![Page 90: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/90.jpg)
Follow up
![Page 91: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/91.jpg)
Follow up
![Page 92: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/92.jpg)
Use your booth
![Page 93: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/93.jpg)
Use your booth
![Page 94: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/94.jpg)
Use your booth
![Page 95: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/95.jpg)
Host a tweetup
![Page 96: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/96.jpg)
Host a tweetup
![Page 97: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/97.jpg)
Host a tweetup
![Page 98: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/98.jpg)
Share tips
![Page 99: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/99.jpg)
Share tips
![Page 100: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/100.jpg)
Listen up
![Page 101: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/101.jpg)
Search Twitter
![Page 102: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/102.jpg)
![Page 103: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/103.jpg)
CrowdVine
![Page 104: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/104.jpg)
![Page 105: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/105.jpg)
![Page 106: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/106.jpg)
![Page 107: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/107.jpg)
![Page 108: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/108.jpg)
![Page 109: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/109.jpg)
![Page 110: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/110.jpg)
![Page 111: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/111.jpg)
Track your success
![Page 112: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/112.jpg)
![Page 113: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/113.jpg)
Track your success
![Page 114: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/114.jpg)
Track your success
![Page 115: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/115.jpg)
Track your success
• Take pictures and video
![Page 116: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/116.jpg)
Track your success
• Take pictures and video
• Grab screenshots
![Page 117: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/117.jpg)
Track your success
• Take pictures and video
• Grab screenshots
• Favorite tweets
![Page 118: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/118.jpg)
Now’s the time
40 percent of exhibitors use online social media to promote their exhibits.
Source: “Exhibitors Use Social Media to Promote Booths,” Sep 29, 2009. http://meetingsnet.com/associationmeetings/news/0929-exhibitors-use-social-media/
![Page 119: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/119.jpg)
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
![Page 120: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/120.jpg)
![Page 121: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/121.jpg)
![Page 122: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/122.jpg)
Thanks
• Jennifer Cisney, Kodak• Karen Hartline, Porter Novelli• Jennifer McDonough, IBM• Jaymie Scotto Cutaia and Ilissa Miller,
Jaymie Scotto & Associates
• All Web 2.0 Expo photos by James Duncan Davidson
![Page 123: Effective Social Media For Event Exhibitors](https://reader036.vdocuments.site/reader036/viewer/2022070304/54bd95234a7959ca5a8b47ba/html5/thumbnails/123.jpg)
Sarah Milstein
http://twitter.com/SarahM
Kaitlin Pike
http://twitter.com/w2e
Contact us