effective event promotion

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Effective Event Promotion: How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships

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Page 1: Effective event promotion

Effective Event Promotion:

How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships

Page 2: Effective event promotion

Ingredients • How Sparks had fundraised before

• Why we needed Bake

• Objectives for 2013

Page 3: Effective event promotion

Concept & Design • Who are we targeting

• Investing in a concept

• Getting it right

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Rail

Tube

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• Gifts in kind

• Social media

• Celebrities

Promotional Channels

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Promotional Channels

• Warm networks

• Local promo

Page 10: Effective event promotion

Collaborative Working

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Supporter Care • Looking after our hosts from registration onwards

• Good problems to have

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What we’ve achieved so far • Right ask, right audience

• More active followers

• New corporate relationships

• Opportunities for next year

• Great challenges

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Hopes for 2014 • Volume

• Partnerships

• Repeat and super hosts

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