education metadata--why the lrmi will change your business
DESCRIPTION
Presentation slides from the LRMI session at the 2012 Frankfurt Book Fair. Video available at http://www.lrmi.net/lrmi-at-the-frankfurt-book-fair. Built on the framework supported by Bing, Google, Yahoo!, and Yandex, the Learning Resource Metadata Initiative (LRMI) will soon be the de facto tagging system for learning resources on the web. Learn more about the LRMI and why having a metadata strategy for your business is more important than ever.TRANSCRIPT
www.lrmi.net
EDUCATION METADATAWhy the LRMI will change
your business
US-‐based organiza<on that supports quality educa<onal content and resourcesLRMI aligns with AEP’s mission and vision: High quality, easily accessible instruc<onal materials for all teachers and learners.
Who is the AEP?
www.AEPweb.org
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TODAY’S PRESENTERS
Charlene GaynorCEO
The Associa<on of Educa<onal Publishers (USA)
Michael JayPresident
Educa<onal Systemics, Inc. (USA)
Jason HenryGlobal Products and Markets ManagerLearning Media (NZ)
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WHO IS THE LRMI?
Leadership• The Associa<on of Educa<onal Publishers• Crea<ve Commons
ContribuFng OrganizaFons• Full Poten<al Associates• Educa<onal Systemics, Inc.• Agilix Labs• Knova<on
Funding• Bill & Melinda Gates Founda<on• William and Flora Hewle[ Founda<on
www.lrmi.net
Participating Publishers!
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WHAT IS METADATAAND WHY SHOULD I CARE?
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So, why do we need a standard?Ingredients vs.
Nutri<onal Facts
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Metadata is “Data About Data”
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MetadataTitle: A Tale of Two Ci<esAuthor: Charles DickensPublica<on Date: 1859 Pages: 400
DataIt was the best of <mes, it was the worst of <mes, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…
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• Provide representa<on and insight on the LRMI TWG
• Oversee communica<on outreach to educa<onal resource community via industry events, webinars, LRMI website, mailing list
• Inform development of open source TOOLS• Oversee LRMI Proof of Concept to document
best prac<ces for LRMI implementa<on
AEP’S ROLE
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So What? We Already Use…
• IEEE LOM• Dublin Core Metadata• SCORM• Our own metadata schema
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The Learning Resource Metadata Initiative (LRMI)Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs.
Curriculum Standards
Schema.org Resource Registries
(Learning Registry)
LRMI
Intersection of three opportunities
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• We need a common set of descriptors that allow us to structure our searches.
• Common is not so common!• Educa<on benefits from not going it alone… even with the
trade-‐offs.
THE TOWER OF BABEL, PIETER BRUEGEL, 1563
So why is this effort different?
• We have lived in a world with different standards. The internet changes all that.
• This is an interna<onal ini<a<ve.
• Individualized learning and teacher collabora<on depends on it!
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LRMI Enables Be[er Searchhttp://youtu.be/-1QEkA9qbwA
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DiscoveryLRMI is designed to make your content discoverable
CommerceOnce your content is discovered by teachers it is your job to support their purchase process
Why Tag to the LRMI Objects?
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Use the Open Source Tagger to create LRMI metadata for your educational resources.
Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.
1. Tag
2. Publish
3. Search
Resource RegistryYour Data
Your content tagged with LRMI metadata is more easily discovered, accessed and purchased.
What is the Process?
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What is the Process?
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Open Source Tagger
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LRMI Enables BePer Search (Registry)
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LRMI Enables BePer Search (Registry -‐ New)
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LRMI: A PUBLISHER’S PERSPECTIVE
Jason HenryManager, Global Products & MarketsLearning Media Ltd, New Zealand@[email protected]
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Learning Media• New Zealand’s largest and oldest educational
publisher– Print and digital– Digital infrastructure– Professional development
• Major supplier for the country’s Ministry of Education• Global publisher and digital developer• Developer and host of New Zealand’s largest
metadata-driven sector portal, Te Kete Ipurangi (TKI)
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Market drivers
Commercial- Profit- Sustainability- Growth
Market- Teachers’ needs- Usability- Right here right now
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Our challenges… and opportunities• Plethora of competitors• Relevance• Discoverability• Accessibility• Channels and speed to market
market’s
^ providers/products
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Metadata• Metadata is changing the way we remain
relevant and accessible to our market.
• Metadata is changing the way our market accesses information that is relevant to their needs.
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The challenges• Search engines generally ‘guess’ what a
webpage is about by looking at the contents of the page
• Not structured for educational resources
LOM (Learning Object Metadata)• Good metadata standard• Complex• Not recognised by search engines
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No education schema• Hit and miss chance of educational resource
descriptions being found by search engines• Difficult to refer to/describe resources using terms
that everyone understands• Difficult to link up and query/search/browse across
resources
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The ideal…• Resources can be found more easily• Structured browsing, collection, linking etc of
resources can happen…- within collections- between collections
• Resources can be better aligned/described against curricula, and standards
• Better engaged and informed education customers
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An example: without metadata
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An example: with metadata
Note: Shows warnings as it recognises that LRMI tags are not yet recognised by schema.org 30
An example: with better metadata
an extension for the Google Chrome browserDetects and shows there is microdata (LRMI and other)
embedded in the pageDisplays microdata in a tabular display
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A better tool for testing: Microdata reveal
What does the LRMI enable?
• Search tools• Integrated Search• Integra<on of catalogues of products• Individualized learning
… much more!
Now an example of how LRMI can be used in a progressive manner
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LRMI Enables Alignment to Learning Objec<veshttp://youtu.be/ERWEjWNskuE
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LRMI and the SLC
www.lrmi.net
From Learning Standard Alignment in the SLC Technology: A Whitepaper SLC Project Document March 29, 2012
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PROGRESS & TIMELINE
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Phase I: Spec Development June 2011 – February 2012
• Launch announcement – June 2011
• Convene TWG – August 2011
• Survey exis<ng metadata frameworks, collect use
cases – Aug./Sept. 2011
• Public drals/comment – Oct.-‐Jan. 2011-‐12• groups.google.com/group/lrmi
• 1.0 and submission to Schema.org – Feb. 2012
www.lrmi.net36
The LRMI ProperFes v1 (lrmi.net/the-‐specifica<on)
General Terms:– <tle/name– URL– Descrip<on– Image– Topic– created (date)– Creator– Publisher– inLanguage– Mediatype– technologiesRequired– technologiesRecommended – Use RightsURL– is based on
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EducaFonal Terms:– intendedEndUserRole– educa<onalUse – <meRequired– typicalAgeRange – interac<vityType – learningResourceType
Competency related:– educa<onalAlignment– Descrip<on– URL– Alignment Type – educa<onalFramework– targetDescrip<on– targetName– targetURL
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Schema.org prac<ce is to have community use define values
We have created some recommended values:
Learning Resource Type
Look at one property
ActivityAudioBroadcastCalculatorDiscussionE-MailField TripHands-onIn-Person/Speaker
KinestheticLab MaterialManipulativeMBLModelOn-LinePodcast PresentationPrinted
RoboticsStill ImageVideoWikiWorksheetLesson PlanTestQuiz
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• Awareness building • Proof of Concept • Collabora<on on Tagger/Search• Educator/publisher surveys • Encouraging/suppor<ng
Schema.org adop<on
Phase II: AdopFon/ImplementaFonMarch 2012 – February 2013
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• Be[er Lesson• CK-‐12• Houghton Mifflin Harcourt• Learning.com• Learning Sta<on• McGraw-‐Hill• Pearson• PCI Educa<onal Publishing• Rosen
www.lrmi.net
PoC Round One ParFcipants
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PoC Round Two ParFcipants
• 22 ac<vely pursuing Phase II• 700+ resources already submi[ed for Phase II • 16 new publishers engaged in Phase II
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PoC Next Steps • Con<nue to tag addi<onal resources from
publishers • Document best prac<ce tagging steps• Generate recommenda<ons for feature/
func<on requirements for next-‐gen tagging tools
• Create Service Providers kit with services• Increase number of par<cipa<ng publishers• Shil from doing tagging to support publishers
tagging
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So, How Can Your OrganizaLon ParLcipate?
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Ask us
www.lrmi.net
We’re here to help you... • Gain support for LRMI within your organizations • Provide support in finding ways to integrate this into
your existing processes • Facilitate access to technical resources if needed
To do this we can... • Present to you and those teams with whom you work • Review and provide feedback on metadata you are
creating • Provide information to show benefit to your
organization for participation
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More InformationSchema.org: hPp://schema.org
Joint Google/Yahoo/Microsol project to define common metadata to enhance search effec<veness.
LRMI: hPp://lrmi.netSchema.org extensions specific to educa<on.
Learning Registry: hPp://learningregistry.orgAnother way to distribute metadata about content, standards, effec<veness, etc.
Common Core State Standards: hPp://corestandards.orgAn important educa<onal framework (or taxonomy) against which learning resources will be aligned.
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QuesFons & Contacts
www.lrmi.net
Presenters:Charlene Gaynor
[email protected] Henry
[email protected] Get Started:
Dave Gladney – AEP LRMI [email protected]
Teila Evans, Project [email protected]
Schedule a follow-up call with
me. I can also send you the LRMI templates.
- Teila
Give us your business card &
we’ll get back to you
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