ed ppt innovation

7/31/2019 ED Ppt Innovation

1/24

DEVELOPING CREATIVITY AND

UNDERSTANDING INNOVATION

0316 Ruta Joshi

0359 Subin Geo Mathews

10/12/2012 1


2/24

Definition

Creativity is the ability to improve, where by

through improvement value is added.

Creativity (or creativeness) is a mental

process involving the generation of new ideas

or concepts, or new associations between

existing ideas or concepts

Creativity is a lifestyle , a way of living, a way

of perceiving the world.

10/12/2012 2


3/24

10/12/2012 3

INNOVATION AND THE

ENTREPRENEUR Innovation is the key function in the

entrepreneurial process

Innovation is the process by which

entrepreneurs convert opportunitiesinto marketable ideas.

Innovation is more than just a goodidea.

Entrepreneurs blend creativethinking with a systematic,logicalprocess ability


4/24

10/12/2012 4

ROLE OF CREATIVITY

Creativity is the generation of ideasthat result in the improved efficiencyor effectiveness of a system.

Two important aspects of creativityare process and people.

Process is goal oriented.

People are the resources thatdetermine the solution.


5/24

Investment Theory of Creativity

Asserts that creative thinkers are like good investors: They

buy low and sell high.

Creative people generate ideas that are like undervalued

stocks, and are generally rejected by the public.

When creative ideas are proposed, they are often viewedas bizarre, useless, and even foolish, and are summarily

rejected

From the investment view, then, the creative person buys

low by presenting a unique idea and attempts to convince

other people of its value. After convincing others that theidea is worthy, which increases the perceived value of the

investment, the creative person sells high by leaving the

idea to others and moving to another idea.

10/12/2012 5


6/24

10/12/2012 6

TWO APPROACHES TO CREATIVE

PROBLEM SOLVING

Employs a disciplined, precise,methodical approach.

Is concerned with solving, ratherthan finding problems.

Attempts to refine currentpractices.

Tends to be means oriented.

Is capable of extended detailwork.

Is sensitive to group cohesionand cooperation.

Approaches tasks from unusualangles.

Discovers problems and avenues ofsolutions.

Questions basic assumptionsrelated to current practices.

Has little regard for means,is moreinterested in ends.

Has little tolerance for routinework.

Has little or no need forconsensus,often is insensitive toothers.

ADOPTOR INNOVATOR


7/24

10/12/2012 7

NATURE OF CREATIVE PROCESS

Creativity is a process that can bedeveloped and improved.

Everyone is creative to some degree.

Creativity is not some mysterioustalent reserved for few.

Barriers to creative thinking aresometimes the inadvertent killer

phrases.


8/24

10/12/2012 8

SOME IDEA STOPPERS

Naah Thats the dumbest thing I have

ever heard.

We have done all right so far whydo we need that?

That doesnt sound practical.

Lets get back to reality. Where do you get these weird

ideas


9/24

Loss of Creativity

We routinely witness creativity in youngchildren, but it is hard to find in older childrenand adults

Their creative potential has been suppressedby a society that encourages intellectualconformity.

We begin to suppress children's naturalcreativity when we expect them to colorwithin the lines in their coloring books.

10/12/2012 9


10/24

10/12/2012 10

DEVELOPING YOUR CREATIVITY

RECOGNIZING RELATIONSHIPS.

DEVELOPING A FUNCTIONAL

PERSPECTIVE.

USING YOUR BRAIN.

ELIMINATING MUDDLING MIND-SETS.


11/24

10/12/2012 11

DEVELOPING CREATIVITY

RECOGNIZING RELATIONSHIPS :

Seeing new and different relationships among

objects,processes,materials, technologies and

people.

Perceiving in a relational mode.

DEVELOPING A FUNCTIONAL PERSPECTIVE :

View things and people in terms of how they can

satisfy your need to complement a project


12/24

10/12/2012 12


VERBAL

ANALYTICAL

ABSTRACT

RATIONAL

LOGICAL

LINEAR

NONVERBAL

SYNTHESIZING SEEING ANALOGIES

NONRATIONAL

SPATIAL

INTUTIVE

IMAGINATIVE

USING YOUR BRAIN

LEFT HEMISPHERE RIGHT HEMISPHERE

TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH

HEMISPHERE SKILLS


13/24

10/12/2012 13

WAYS TO DEVELOP LEFT AND RIGHT

HEMISPHERE SKILLS

Step by step planning of your work

and life activities.

Reading ancient, medieval, and

scholastic philosophy , legal casesand books on logic.

Establishing timetables for all of

your activities.

Using and working with acomputer program.

Using metaphors andanalogies to describe thingsand people in yourconversation.

Recording your hunches,feelings, and intuition andcalculating their accuracy.

Detailed fantasizing and

visualizing things andsituations in future.

Drawing faces,caricatures, andlandscapes.

LEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS


14/24

10/12/2012 14


EITHER / OR THINKING

STEREOTYPING

PROBABILITY THINKING

ELIMINATING MUDDLING MIND-SETS


15/24


16/24

Innovation

To renew or change

INVENTION : Totally new product , service orprocess.

EXTENSION : New use or different applicationof an already existing product, service ,orprocess.

DUPLICATION : Creative replication of an

existing concept. SYNTHESIS : Combination of existing concepts

and factors into a new formulation or use.


17/24

Perhaps the most famous example of using an

imaginative and even "crazy" perspective is that

of Einstein visualizing himself riding a beam of

light. That helped him create his theory ofrelativity. It's a great demonstration of how to

develop creativity by using simple but powerful

creative problem solving techniques.


18/24

Drivers of innovation

Frustration with the status quo

A response to crisis

A focus on prevention An emphasis on results

Adaptation of technology

An inclination to do the right thing


19/24

Idea

Should be good for market as well as for

entrepreneur

Should be manageable

Should give satisfactory result


20/24

Rate of adoption

of a new idea

1. Relative Advantage - is it better?

2. Compatibility - is it appropriate?

3. Complexity - is it understandable? 4. Trialability - can it be tested?

5. Observability - what does it look like?


21/24

Most innovations result from a conscious,purposeful search for new opportunities.

Successful innovators use both left and right

sides of the brain. Most successful innovations are simple and

focused.


22/24

Need/Problem

Research

Development

Commercialization

Adoption


23/24

Process of Innovation

Be action oriented.

Make the product, process, or service simple andunderstandable.

Make the product ,process or service customer based.

Start small. Aim high.

Try / Test / revise.

Learn from failures.

Follow a milestone schedule.

Reward heroic activity.

Work , Work , Work .


24/24

Thank You!!

ed ppt innovation

Documents