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E-Marketing

Defination-

Internet marketing also known as Digital marketing, Web marketing or E-Marketing generally promotion of products or services over the Internet.Meaning of E-Marketing-

The internet has brought many unique benefits to marketing one of which being lower costs for the distribution of information and media to a global audience.

E-Marketing is sometimes considered to have a broader scope since it refers to digital media such as web, E-mail and wireless media but also includes management of digital customer data and electronic customer relationship management systems.

Internet marketing ties together creative and technical aspects of the Internet includes design development, advertising and sales. Internet marketing does not simply entail building or promoting a website nor does it mean placing a banner ad on another side.

Objectives of E-Marketing - 1. Actual sales of products-

Products are ordered, sales and purchase online through internet. Many sites like Ebay, Amazon.com, Snapdeal etc involve in actual sales of product.

2. Promotion or Advertising -Customer can quite effectively targeted in many situations because of the context that they themselves have soughtout. For ex when a customer searches for a specific term in a search engine a banner or link to a firm selling products in that area can be displayed.

3. Customer service -The sites may contain information for those who no longer have their manuals handy and for electronic products, provide updated drivers and software patches.

4. Market search -

Data can be collected relatively inexpensively on the net. However the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions. This is one of the reasons why the quality of data collected online is often suspected.

Characterstics of E-Marketing

Search engine OptimizationSearch Engine Optimization or SEO is establishing an online presence for websites. essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.

Social Media MarketingSocial Networking is taking over the internet by storm, and its only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves.Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.

Pay Per Click AdvertisingPay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data

Public relationsPress coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.

E-mail MarketingE-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service in order to attract repeat business. These publications encourage customer loyalty, and can come with benefits such as a discount or special offer opportunity for those whom choose to be a subscriber.

NetworkingBusiness Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others. Most business networks are a collaboration of business owners that wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels. These range from small groups, such as local communities, all the way to expansive networks on the internet that span across the globe. Business networking is a great way to meet up with other business owners and help expand each others business reach in the marketplace. The internet is a great tool to help connect people and create your own business network.

Paid advertisingMost of the internet marketing types described so far have been examples of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. This is where paid advertising comes in- creating a recognizable name for businesses on websites that people use every day in order to get wider exposure and break into the minds of people that have never heard your name before. The most popular examples of paid advertising on the internet are banner ads. These graphics hope to entice the eyes of web users while they are surfing around their favorite commercial sites. Many other types of paid advertising are out there on the web, but it is up to the business to decide which method will be most effective for them.

Conclusion

The use of a website to promote your affiliate products is a good idea but it is not necessary. You can see the alternate methods to promote your affiliate products and links. The most popular among these method are email marketing writing to forums, article writing and offiline promotion like classified ads. The main idea is that instead of promoting your website you will directly promote your affiliate links and people will directly go to the merchant website by cliciking your affiliate links to purchase the products.

Customer can quite effectively targeted in many situations because of the context that they themselves have soughtout. For ex when a customer searches for a specific term in a search engine a banner or link to a firm selling products in that area can be displayed.

5. Customer service -The sites may contain information for those who no longer have their manuals handy and for electronic products, provide updated drivers and software patches.

6. Market search -

Data can be collected relatively inexpensively on the net. However the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions. This is one of the reasons why the quality of data collected online is often suspected. Characterstics of E-MarketingSearch engine OptimizationSearch Engine Optimization or SEO is establishing an online presence for websites. essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.

Social Media MarketingSocial Networking is taking over the internet by storm, and its only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves.Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.

Pay Per Click AdvertisingPay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data

Public relationsPress coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.

E-mail MarketingE-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be r