PROGRAM

17 TH EUROPEAN CONFERENCE ON MOBILITY

MANAGEMENTGävle, Sweden

29–31 May 2013

IndexEPOMM 3

Foreword 4

Theme ECOMM 2013 5

Conference services 6

About Gävle 7

Schedule overview 9

Detailed Programme 10

Map 15

Excursions 16

Partners/Exhibitor 21

Gävle Concert Hall/Conference Centre 24

Evening events 25

Meet the Swedes 26

ECOMM 2014 26

Speakers 27

Information 28

2

Introductionthe european conference on mobility management was founded as the fi nal conference of the MOMENTUM research project – in Amsterdam 1997. In Amsterdam it was decided to develop it into a series and the next host was Nottingham in the UK in 1998. At that stage, it became obvious that there was a necessity to have platform to provide some continuity. In 1999, EPOMM was born, fi rst as a European project. When the EU-support ceased, it had to be developed into an international association, which was fi nally registered in 2006 in Brussels.

all through this time, EPOMM provided for the continuity of the ECOMM series. Th e ECOMM has now become THE meeting place for Mobility Management practitioners and experts all over Europe, with over 300 delegates. Papers are selected by the International Programme Committee (IPC), whilst the programme is developed in cooperation with EPOMM. EPOMM takes care that ECOMM maintains its agreeable size, its attractive fee structure and high quality, but also strives for continuous development.

the objective of ECOMM is to disseminate, increase and exchange the knowledge about mobility management in Europe and beyond and to enhance the networking within the mobility management community. Th e conference is a chance to get in touch with experts and policy makers. Each ECOMM has its own theme and contributes to a growing expertise in mobility management and the ways in which it can be successfully applied in diff erent contexts.

www.epomm.eu

EPOMM 3

Welcome to Gävle and the ECOMM 2013 conferencehow do you get to work or school? Can we take active measures that aff ect people´s travel patterns and make them more sustainable? In Gävle we think this is possible! We have to explore and test sustainable solutions. We need to have the courage to try new techniques and to plan for sustainable transport in our cities. Above all, we must change attitudes and behavior across the generations.

We believe in sustainable travel.Welcome to Gävle! Come and be part of the process!

Göran ArnellMunicipality Director

FOREWORD4

5

THEME for ECOMM in Gävle 2013

Smart choices require easy access –making sustainable transport

a part of every day life

The 2011 European Mobility Week in Gävle began by clearly showing just how much space diff erent means of transpiration take up in the city’s physical environment. If more people choose to carpool or choose smart alternatives like the bus or bicycle, both our environment, our health and our wallets will benefi t.

the entire trip, from door to door is an important issue for Gävle, our region and all of Sweden. Th e ability to travel comfortably and quickly, yet in an environmentally friendly way is important to travelers. In the Gävle area, this is an especially important issue

because many of the inhabitants live in rural areas and/or commute long distances to cities in the region. City buses, commuter parking, bikes on the train, and other transportation solutions are essential to a well functioning weekday.

THEME ECOMM 2013

Information desk at the Gävle Concert Hall A conference information desk will be staff ed throughout the duration of the conference. Here you can register for the conference, and fi nd out answers to any queries you might have.

Conference PassYou will receive a personal conference pass on registration. The conference pass is valid for all three days of the conference. It includes free participation in the sessions, site visits and evening events.

Conference manualYou will receive a personal conference schedule on registration, which includes your personal choices made when you enrolled on the conference.

Conference LanguageAll presentations and information will be in English.

CateringAll refreshments served during the conference are included in the conference fee.

Mobility and orientation in GävleWalking is the most convenient mode of transport in Gävle, as everything is relatively close in the city centre. The Gävle Concert Hall (the Conference Centre) is a 10-12 minute walk from the Central Station, and the journey will take you along the city’s main pedestrian and shopping street, and past the main square and hotels.

During the conference, participants will be transported to various activities around the city by biogas and electric buses.

The “Gästmagasin Gävle” leafl et in the conference information pack provides an overview of Gävle and the surrounding region. A city map is also included in the information pack.

Tourist InformationStaff from the Gävle Tourist Information Offi ce will be on hand to answer your questions at the conference information desk. For more information about tourist attractions in the city and the surrounding region please visit: www.gavle.se.

Christer LjungbergDirector of Trivector Traffi c AB

He is one of the persons that introduced Mobility Management in Sweden in the mid nineties, and an expert on sustainable transport systems. He runs a well known Swedish blog on “cities, transport, environment and the future in which we are to live”.

CONFERENCE SERVICES

Other main speakers are presented on page 27 and on www.ecomm2013.eu

ModeratorRonald Haverman Director of MyWheels

He is an expert in the fi eld of shared mobility. He founded the Dutch bike sharing system OV-fi ets in the beginning of this century. In 2009 he lived in Melbourne and ran a bike sharing pilot with RMIT University. His passion is to create alternatives for everyday car use.

Keynote speaker

6

The city center Old town

Boulogner park

Mackmyra whisky Christmas goat

“Gävle strand” - Gävle river

7

This is Gävlegävle’s location by the Baltic sea has always had great signifi cance for the city’s inhabitants and its economy.

the sea is still of importance today, for example with the creation of Gävle Strand, which is a unique residential neighbourhood by the mouth of Gävleån (the Gävle River) that is only a few minutes from Gävle’s Central Station and the main city square. Th e beautiful gasklockor (Gävle’s historic gas storage facility) can be found on the other side of the river, and is an ideal venue for meetings and events. our intimacy and love of the sea is evident in many places around Gävle; in the historic fi shing village of Bönan with its café and fi sh smokeries, by the Furuvik Park restaurant and by Axmar Bruk (Axmar mill) you fi nd yourself really close to the water. Th ere are also interesting ongoing projects around the Testebo River and Norrlandet to provide even more opportunities to live by and enjoy water.

gävle invests in a rich variety of cultural and recreational activities. A professional symphony orchestra is based at the Gävle Concert Hall, where music from all corners of the world can also be heard. Th e city’s biggest celebrity, the Gävle Christmas goat, is built before the fi rst Sunday of Advent every year in Slottstorget (the Castle Square). Th ere are three elite teams in the Gävle area we are particularly proud of: Swedish ice hockey champions Brynäs, Gefl e IF football and Sandviken’s AIK Bandy.

close proximity to Arlanda International Airport, the Port of Gävle, the E4 and E16 highways, and railways makes Gävle a comprehensive logistical hub.

the surrounding region also has a great deal to off er. Long sandy beaches in Rullsand, the Kungsberget Ski Resort, Wij Trädgårdar (Wij Gardens), and fi shing in the Dalälven, Gysinge and Älvkarleby attract many visitors to the area.

ABOUT GÄVLE8

SCHEDULE OVERVIEW

Wed

nes

day

08:30 Registration, until Opening session

09:30 Excursions

12:00 Lunch

13:00 OPENING SESSION

15:00 Coff ee break

15:30–17:00Focus sessions

A:1 A:2 A:3 A:4

19.00 Dinner at the Gävle Concert Hall

Frid

ay

09:00Focus sessions

E:1 E:2 E:3 E:4

10:30 Coff ee break

10:50 CLOSING SESSION

12:40 Lunch

13:30–16:00 Excursions

Th

urs

day

09:00Focus sessions

B:1 B:2 B:3 B:4 B:5

10:30 Coff ee break

11:00Focus sessions

C:1 C:2 C:3 C:4 C:5

12:30 Lunch

13:30Meet the Swedes – IntroductionMeet the Swedes through speed datingincluding Coff ee break

15:00–16:30Focus sessions

D:1 D:2 D:3 D:4

19.00 Dinner at Gasklockorna

Satu

rday

09:30–13:00 Excursions

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WEDNESDAY 29 MAY

08:30–09.30 Registration, until Opening session

09:30–12.00 EXCURSIONS

12:00–13.00 Lunch

13:00–15:00

OPENING SESSION Gevaliasalen – foyer

Moderator of the conference – introduction Christer Ljungberg ......................................Director of Trivector Traffi c ABWelcome to GävleAnna-Lena Österborg............................County Director of GävleborgCarina Blank ......................................................... Councillor and mayor of the

municipality of GävleKey note presentationNew sharing services are changing mobility Ronald Havermann ...................................Director of MyWheelsDebateQuestions and discussion on sharing and local situation in GävleGuests; Anna-Lena Österborg, Carina Blank, Ronald Haverman, Christof Marx

What Intelligent Energy Europe expects from Mobility ManagementChristof Marx………….Intelligent Energy EuropeHow DG Move supports Mobility managementMark Major…………European Commission DG MOVEEPOMM Manifesto: Managing Mobility for a Better FutureRobert Thaler………. EPOMM-President DebateHow do we enhance sustainable transport through Mobility ManagementGuests; Camilla Robinson, Head of public Aff airs at Swedbank, Ronald Haverman, Mark Major, Christof Marx, Robert ThalerOverview from questionnaire Sustainable transport from a youth perspective Youth group

15:00–15.30 Coff ee break

BLOCK

A15:30–17:00

A:1 Chair: Björn Sandelien, Norwegian Public Roads Administration, Norway – Gevaliasalen – foyer PKSHARINGTom Murray Willis .....................................Using incentives to boost car poolingElena Mucha .......................................................Environmental benefi ts of innovative and integrated urban mobility conceptsGunnar Granberg .........................................Space time - an infrastructure for sustainable personal transportationBo Palm ......................................................................Why car-pooling is a success in the small community of Tolg, SwedenJesper Sundblad .............................................Public transport and car sharing instead of company carPetra Völkl .............................................................European Mobility Week in Austria and Mobility Week Bonus Booklet - a success story

A:2 Chair: Jesper Johansson, WSP, Sweden – Imagine – downstairs PMOBILITY MANAGEMENT AND ROAD WORKSHenk Pauwels ...................................................On MM and Road Construction in the NL and the transfer to SwedenKatarina Appeltoff t .................................Mobility Management in construction phase in Stockholm movies on!Louise Melander ........................................... Mobility Management during Road Construction in Sweden:

The case of the Stockholm Bypass E4

A:3 Chair: Thomas Vidal, CERTU, France – Bo Lindesalen – foyer PSUSTAINABLE URBAN MOBILITY PLANS - THE PROJECTSJulia Zientek .........................................................ADVANCE – better planning, better citiesMichael Koucky ..............................................The QUEST tool: improving urban mobility policies in 50 European citiesKarin Neergaard ...........................................EcoMobility SHIFT: driving cities away from private motorised transport

A:4 Chair: Johan Nielsen, Danish Regions, Denmark – Suite Boulogne – downstairs PTOP RATED CASESEmeli Adell .............................................................E-shopping: what benefi ts can it really bring?Johanna Taskinen ........................................Shopping by foot, biking to post offi ce – inhabitants acting for sustainable neighbourhoodDea Seeberg ........................................................Mobility accounts – a great tool for working strategically with Mobility ManagementLena Smidfelt Rosqvist ......................MM promoting a paradigm shift towards sustainability

19.00 Dinner at the Gävle Concert Hall – Welcome dinner at the Gävle Concert Hall with entertaining mingle.

PK Pecha Kucha (presentations with a fi xed format of 20 slides, each shown for a fi xed time of 20 seconds) P Presentation

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BLOCK

B09:00–10.30

B:1 Chair: Tapani Touru, HSL Helsinki Region Transport – Gevaliasalen – foyer PKIT, GAMIFICATION, FUNPaula Väisänen ................................................Työpyöräile! – How social media can turn simple bike sharing to something biggerElke Van Os ...........................................................Viral campaign encourages voters to walk or cycleMarianne Weinreich ............................... I cycle – therefore I am! How to use gamifi cation and self-tracking in cycling promotionDelphine Eeckhout ................................... Internal competition helps in attaining modal shift: results of successful mobility months at the

Eandis company, FlandersRüdiger Bernhard .......................................VIELMOBIL – The importance of local knowledge for intermodal information servicesRick Lindeman .................................................Co-creation Campaign with travelers to change your last urban mile

B:2 Chair: Tom Rye, Lund Technical University, Sweden– Imagine – downstairs PSHARING – OVERVIEW OVER NEW DEVELOPMENTS Friso Metz ............................................................... Carsharing platformBenoit Beroud ..................................................Public bicycle scheme: worldwide models of governanceRonald Haverman ......................................New sharing services are changing mobility

B:3 Chair: Odette v.d. Riet, Ministerie van Infrastructuur en Milieu, The Netherlands – Bo Lindesalen – foyer PMM RESEARCH METHODS 1: DATA AND UPSCALINGMarkus Robèrt ................................................Scaling up company travel plans to regional perspectivesSandra Runsten .............................................Turning Mobility Management into Profi tPeter Andries .....................................................Presentation of the results of the BELDAM survey 2010-2011 (BELGIAN DAILY MOBILITY) Peter Andries .....................................................Results of the three-yearly national Home-to-Work travel survey organized in 2011 in Belgium

B:4 Chair: Kristina Gauce, TAEM Group, Lithuania – Suite Boulogne – downstairs PMOBILITY MANAGEMENT AND LAND USE PLANNINGAnette Enemark ............................................ Motivations for combining MM and land use planning: Four cases of burning platforms MM

approach for freight and deliveriesDavid Knight .....................................................TAUNTON EXPANSIONCaroline Mattson ........................................Mobility management and land use planning – from policy to practice in Swedish municipalities

B:5 Chair: Dagmar Roeller, POLIS, Belgium – Solitude – downstairs PMM APPROACH FOR FREIGHT AND DELIVERIESChristopher Widegren ..........................Sustainable city distribution – case GothenburgGary Armstrong ............................................Highlighting the potential of the bicycle for delivering goods in an urban environmentChristof Hertel/Merja Spott .......Pilotproject: Cycle Logistics at Big Events

10:30–11.00 Coff ee break

THURSDAY 30 MAY

PK Pecha Kucha (presentations with a fi xed format of 20 slides, each shown for a fi xed time of 20 seconds)P Presentation

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BLOCK

C11:00–12.30

C:1 Chair: Willem Buijs, DTV Consultants, The Netherlands – Gevaliasalen – foyer PKTHE BICYCLE AND MOBILITY MANAGEMENTPer-Erik Hahn ...................................................Winter Cyclist LinköpingPascal Van den Noort ...........................Low Lijn AmsterdamSjors Van Duren ...........................................Combining the building of cycling highways with mobility managementJakob Hoej ..............................................................How to fi nd a safe and secure bicycle route – A journey planner for cyclistsPär Wallin ................................................................ Commuting with an electric bike! Borrow an electric bicycle, park it in a safe garage,

ride the train and get to workIsmo Heikkinen ...............................................Need of change in winter maintenance for pedestrian and bicycle ways Kuopio, Finland

C:2 Chair: Sarah Martens, Mobiel21, Belgium – Bo Lindesalen – foyer PSHARING PUBLIC SPACEJohn Dales ...............................................................Shared space “exhibition road” in LondonRaymond Linssen .......................................The power of combining: more than mobilityHugo Moreno Moreno ........................ Creating shared space areas in the municipalities of the province of Barcelona

using low cost measure

C:3 Chair: Colin Black, Contemporary Transport, United Kingdom – Suite Boulogne – downstairs PMM RESEARCH METHODS 2: MARKETINGKaren Vancluysen .......................................Do the right MixAleksandra Romanowska .............. Increasing bicycle use based on segmented marketing – example from GdyniaYvonne Van Velthoven-Aarts ....Avoid the Peak in Brabant: From trial to new habits

C:4 – Imagine – downstairs WSYOUNG PEOPLE SURPRISE SESSION Sustainable transport from a youth perspective. Six young people from Gävle, Sweden, compare how young people and adults travel in their daily lives in diff erent European countries.

C:5 Chair: Bodo Schwieger, Team Red Networks KG, Germany – Artistfoajén – downstairs PIT AND GAMIFICATIONSander Buningh ............................................. ‘From5to4’ game reduces car trips in EindhovenMechtild Stiewe ............................................ New chances in mobility management by apps and social media

– What potential can be achieved?Henrik Willford ...............................................Commute Greener – Smarter ways

12:30–13.30 Lunch

13:30–15.00

– Gevaliasalen – foyerMeet the SwedesIntroduction, starts with a review of MM-work in SwedenGain an insight into the Swedish approach to Mobility Management, with good examples from around Sweden. The “Meet the…” session returns following its popularity at ECOMM 2011 in Toulouse. Including coff ee break.

PK Pecha Kucha (presentations with a fi xed format of 20 slides, each shown for a fi xed time of 20 seconds)P Presentation WS Workshop

THURSDAY 30 MAY12

BLOCK

D15:00–16:30

D:1 Chair: Mari Jüssi, Sustainable Estonia Institute, Estonia – Gevaliasalen – foyer PKMOBILITY MANAGEMENT AND THE ECONOMYSabrina Ishfaq ...................................................TOGETHER on the move – Easy access to sustainable transport for immigrantsDavid Knight .......................................................The Travel Plan as Business Management ToolFlorence De Brant ......................................Companies, actors of Mobility ManagementSofi e Norberg .................................................... “Avesta TraFRIken” (“Avesta’s TraFREEc” directly translated. Meaning Avesta’s Free Public

Transportation System)Sophie Tyler ......................................................... Smarter Choices when shopping: Why walking, cycling and public transport are good

for the local economy and for getting us out of the recession

D:2 Chair: Hana Bruhova-Foltynova, IEP, Czech Republic – Suite Boulogne – downstairs PHEALTH AS A WINNER FOR MOBILITY MANAGEMENTAnna Åhlgren .....................................................TryCycleErik Stigell ...............................................................Good health all-year-round - Seasonality in active commutingChristian Schweizer ..................................The PEP Project

D:3 Chair: Karl Hillman, University of Gävle, Sweden – Bo Lindesalen – foyer PMM RESEARCH METHODS 3: ANALYSIS PUT TO PRACTICEEmanuela Cafarelli ....................................EcopAssi, shopping goes greenKatarina Evanth ............................................ Putting research into practice – three years’ experience of MaxQ in six Swedish

municipalities and one regionGiorgio Medeossi .........................................Multi-Criteria Analysis to support Mobility Management: Approach and Application

D:4 Chair: Madelene Håkansson, Municipality of Gävle – Imagine – downstairs PTHE CYCLING BOOM 1: EVERYDAY LIFEAnna Kero ............................................................... Innovative bike lanes in ÖrebroMarianne Weinreich ...............................The Cycling School – making cycling part of a schools DNAVincent Meerschaert ............................Excellence in Cycling: How to become a CHAMPion cycling city in Europe

19.00DINNER AT GASKLOCKORNAIt taste’s like musicAn exciting dinner consisting of locally produced products, accompanied with music to enhance the eating experience.

THURSDAY 30 MAY

PK Pecha Kucha (presentations with a fi xed format of 20 slides, each shown for a fi xed time of 20 seconds)P Presentation

Sustainable transport from a youth perspective.Six young people from Gävle, Sweden, have their own session during ECOMM where they compare how young people and adults travel in their daily lives in diff erent European countries.

C4 Rebecka Erlandsson, Udani Pettersson, Kim Pettersson-John, Emma Lidman, Jasmin Faraghi Gilliland och Makda Bereket

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FRIDAY 31 MAY

BLOCK

E09:00–10.30

E:1 Chair: Karin Edenius, UL, Sweden – Gevaliasalen – foyer PSAVE MONEY WITH MOBILITY MANAGEMENTColin Black .............................................................Compelling Evidence Recognising the Financial Value of Mobility ManagementSarah Martens .................................................Shifting the balance – the impact of mobility management on the economyAnja Quester ......................................................Test traveller projects in Sweden – how to get a high benefi t

E:2 Chair: Willy Raimund, Robert Stüssi, AEA, Austria; Perform Energy, Portugal – Suite Boulogne – downstairs PE-MOBILITY IN REAL TERMSMarianne Molmen ......................................Why Norway has three percent electric cars, by far the highest share in the worldBodo Schwieger .............................................Electric Mobility – Experiences and OpportunitiesAnna Mayerthaler ......................................E-mobility model region Vienna and attached topics

E:3 Chair: Sophie Tyler, The Means, United Kingdom – Imagine – downstairs PHOW POLICY DRIVERS CHANGEPetter Kjellgren .............................................. Internal climate compensation for all city authorities and companiesAnja Puggaard .................................................From Bicycle Country to Mobility Management CountryPernilla Hyllenius Mattisson ....... LundaMaTs – A sustainable urban mobility plan with CO2 reductions as the main

policy driver

E:4 Chair: Anette Enemark, Tetraplan, Denmark – Bo Lindesalen – foyer PTHE CYCLING BOOM 2: THE CHANGING CITYAndrea Weninger ........................................Cycling is changing the cities: emerging urban bicycle culturesRemco Ruiter .................................................... THE PROOF OF THE CAMPAIGNING IS IN THE CYCLING. (Or how the BIKE EXPERIENCE

campaign leads to a substantial modal shift amongst Brussels’ commutersMatthias Fiedler ...........................................Cyclists and pedestrians: partners or adversaries?

10:30–10.50 Coff ee break

10.50-12.40

CLOSING SESSION Gevaliasalen – foyer

ModeratorChrister LjungbergKey note presentationMobility Management around the Olympics in London 2012Iain Macbeth…….Transport for London ECOMM 2013 recommendations and conclusions om Mobility ManagementLeading to an award for the best policy transferOdette van de Riet………. EPOMM Brief presentation of the Synaptic initiative leading to the Synaptic awards. Bonnie Fenton……………Synaptic

Discussion on policy and best practise transfer How can an experience like in London be transferred to other countries, other circumstances? How can we really learn from each other? Why does it not happen that much?Iain Macbeth, - Odette van de Riet - Bonnie Fenton - Madelene Håkansson, Municipality of Gävle.Handover to the ECOMM 2014Robert Thaler……. Chairman EPOMMRepresentatives from the City of Florence Thank you from GävleRobert Thaler –Carina Blank – Christer Ljungberg

12:40–13.30 Lunch

13:30–16:00 EXCURSIONS

P Presentation

09:30–13:00 EXCURSIONS

SATURDAY 1 JUNE

14

C. Mackmyra Whisky Village

Gävle Concert Hall /Conference Center

Gävle Central Station

B. Gävle Strand

Gasklockorna

D. Swedish Railway Museum

A. Old Town

E. Bönan

F. Kybacka Moose park

G. Main Square

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Information –excursion A-G• Participant need to register for excursions A-G when

they register for the conference on www.ecomm2013.eu.

• Excursions depart from the Gävle Concert Hall unless otherwise stated. Note that the Wednesday visit to the Railway Museum departs from the Gävle Central Station.

• Participants registered for excursions with too few participants will be off ered a place on an alternative excursion.

• Flat and comfortable shoes are recommended for all excursions.

• Excursion A-E are included in the conference fee – there is no extra charge.

• Excursions F-G Additional excursions on Saturday are paid for on the day.

Additional excursionsTh e Weekend excursions to Hälsingland and Stockholm are booked and paid for through Perssons Resor (local travel company). See the respective excursion for the price and contact details.

Join us on interesting excursions to learn about Gävle and its surroundings– all goes into Mobility Management context.

EXCURSIONS

More about Mobility Management High Lightswww.ecomm2013.eu

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EXCURSIONS

A.City tour by foot

(Wednesday and Friday)

we walk around central Gävle and examine various sites from the perspective of Mobility Management and Gavle’s development. We will discuss the Jane’s Walk method and hear the ideas that emerged during the Jane’s Walk in Gävle in the fi rst weekend of May.

Gävle is an old industrial centre, which amongst other things is today associated with the coff ee roaster Gevalia (Gävle’s Latin name). We make a stop in Gavle’s old town with its well-preserved historic houses and drink coff ee in a small café.

www.janeswalk.net

B.Cycling tour

(Wednesday and Friday)

experience our attractive cycling city. The bicycle tour will run through Gavle’s neighborhoods. We will cycle through the city’s popular parks, pass historic buildings and a new residential area by the old harbor, where we will stop, enjoy a coff ee and discuss Mobility Management issues. Gävle was appointed Sweden’s Cycling City in 1997 and has 220 km of cycle paths.

C.Bus tour and visit to the Mackmyra Whisky Village

(Wednesday and Friday)

we travel through gävle and show various solutions and issues concerning Mobility Management. During the bus tour we will look at new development areas, commuter parking, separate bus lanes and a biogas fi lling station.

Mackmyra’s new gravitation distillery is situated just outsida Gävle. Visitors will see and smell how Swedish whisky is produced in an environmentally sustainable manner. The whisky village has everything to make whisky; a distillery, warehouse, smokehouse and a malthouse. We will have a coff ee break at the Mackmyra Whisky village.

www.mackmyra.se

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EXCURSIONS

D.Visit the Swedish Railway Museum

By bus from the Conference Centre (Wednesday and Friday)

gävle boasts one of the fi nest historical railway collections in the world.

Sweden´s Railway Museum in Gävle has a unique collection of locomotives, carriages and other items related to over 150 years of railway history. The visit will begin with a presentation of the work to make the area around Gävle’s Central Station more attractive. Gävle is part of a national project to promote rail travel, which includes investments that facilitate access for disabled people, pedestrians and cyclists. We will have a coff ee break at the museum.

Note that the Wednesday visit departs from the Gävle Central Station.

www.trafi kverket.se/Museer/Sveriges-Jarnvagsmuseum-Gavle/In-English---Gavle/Swedish-Railway-Museum

bönan is a historic fi shing village, 12 km outside Gävle. During the 1700s, several country houses were established by Gävle´s wealthy inhabitants. Bönan established itself as a fi shing village and beach resort around 1900. The village continues to be a functional fi shing village, although on a much smaller scale than in the past.

Many inhabitants today live in historic buildings and summer houses that have been renovated into permanent dwellings, or in newly built houses.

Current Mobility Management challenges in the Bönan area include working with measures that can aff ect transport needs and transport choices to avoid building new roads where car traffi c is predicted to increase. A coff ee break will be made during the bus tour.

E.Bus tour along the Baltic Coast

(Wednesday and Friday)

18

the cycling trip will take us from Gävle’s main square (stortorget) into the forest and the beautiful trails of Sätrahöjden. Here we test how easily and enjoyably a modern mountain bike can take you out into the nature, which is closer to central Gävle than you might think!

We wait for each other along the route so that no one is left behind, and encourage each other when the trip gets more challenging.

Half way through the tour we will try some locally produced snacks whilst we rest at a forest wind shelter. Here we will chat about our experiences during the trip and the challenges we have overcome.

We will then make the return journey back into central Gävle via trails and Gävle’s high quality cycle paths.

The bicycle tour will take four hours and includes the guide, and rental of a mountain bike and bicycle helmet. The tour is open to anyone who can cycle, even if you have never ridden a mountain bike before.

Participants will gather at 9:00 in Gävle’s main square to test the bikes. The tour will return to the main square at 13:00.

Trainers and comfortable trousers are advisable to wear. There are 4 to 8 places on the tour.

F.Bus tour to Kybacka moose park outside Gävle

(Saturday 1 June)09:30–12:00 (140 SEK incl VAT paid on the bus)

experience our beautiful city. The bus tour passes through central Gävle and the surrounding neighbourhoods. The tour continues on to Kybacka moose park, which is situated in the forest outside Gävle. Accompanied by a guide, we will learn about moose and see them in the forest. Coff ee and cake are included. There is a souvenir shop.

www.kybacka.se

EXCURSIONS

G.Discover Gävle’s green qualities in a four-hour mountain bike tour

(Saturday 1 June)09.00–13.00 (1195 SEK incl VAT payable at start)

19

experience the unesco world heritage swedish farmhouses of hälsingland (Hälsingegårdarna) and the Järvzoo Nordic animal park in the forests of Hälsingland. The Hälsingland excursion costs 295 EURO per person. The price includes: the bus journey, a single room, half board, guided tours, visit to World Heritage Swedish Farmhouses (Hälsingegårdar), entrance to Järvzoo, the travel representative’s services and a return journey to Gävle.

Friday 31 st May 13:30, bus departs from Gävle Concert Hall . Saturday 1 st June 17:00, return bus journey to Gävle.

ADDITIONAL EXCURSIONS

experience stockholm with a guided tour and excursion in stockholm’s archipelago. The Stockholm excursion costs 375 EURO per person. The price includes: the bus journey to Stockholm, a single room, half board, a guided tour, a boat tour, the travel representative’s services, and transfer to the airport if required.

Friday 31 st May 13:30, bus departs from Gävle Concert Hall Saturday 1 st June 17:00, transfer to the airport (Arlanda or Bromma airports) if required.

Bus tours Friday 31 May to Saturday 1 June

Erik-Anders i AstaFoto: Jakob Dahlström

Are you interested in joining one of these trips?Please contact the travel agent Perssons resor i GävleTelefon +46 ( 0)26 - 51 45 40info@perssonsresor.se

JärvzooStockholmFoto: Jenny Thyberger

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partnerthe climate benefits associated with using biogas as a vehicle

fuel are twofold – it reduces the use of oil whilst also making use of the energy contained in our waste. BiogasMitt works to make biogas more accessible for those who want to contribute toward a better world.

PARTNERS/EXHIBITORS

partnerat the university of gävle, we have much activity that is of relevance for mobility, and our research and education are often conducted in collaboration with industry and society. Several research groups

are represented at ECOMM 2013, including Environmental Engineering, Spatial Planning, Energy Systems, Environmental Psychology, and the Centre of Logistics and Innovative Production (CLIP).

partnergävleborg county council of Gävleborg initiate, coordinate and support regional development.

Being host of ECOMM 2013 is the result of a long term regional eff ort regarding sustainable travel, starting in 2001. By the collaboration of regional and local participants we can now apply the sustainable growth perspective into mobility management. The Regional Development Council of Gävleborg is proud to be one of the sponsors of ECOMM 2013.

partnerthe gävle dala energy agency works to promote energy effi ciency and the

proportion of renewable energy in the areas of construction and real estate, transport, heating and electricity consumption. The Agency cooperates in international projects to gather and share knowledge and experience with other regions, primarily in Europe.

partner/exhibitorthe swedish transport administration is responsible for the construction, operation and maintenance of all state owned roads and railways. We also develop long-term plans for the transport system on road, railway, sea and fl ight. To work with Mobility Management is important in making a sustainable transport system, in cooperation with other actors.

partnerplanning to host a conference or congress in the area of Gävle? Gävle Convention Bureau act as a co-ordinator between congress- or event organisers, the local meeting industry and local authorities. Please do not hesitate to contact us, we will guide you to the best suppliers and most suitable solution.

partnerthe commitment to sustainable development is important to us in Swedbank and the work with environmental and specifi cally climate issues are vital parts in that commitment. Swedbank work with environmental issues as a part of sustainability in its full meaning, including both social, environmental and fi nancial aspects.

host for the conferencegävle city council’s ambition is to make sustainable transport a part of every day life in the municipality. An effi cient transport system benefi ts the economy, societal development, human health and the environment.

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PARTNERS/EXHIBITORS

partnerthe county administration has a project where we support the municipalities in their work to develop environmental friendly travelling policies. Develop action plans for the 16 environmental objectives in collaboration with the municipalities and other agents. To be a partner to the municipalities in their

planning processes and review that the national objectives concerning safety, health, climate adaption and inter municipal matters are considered.

partnerfuture position x is Europe´s largest organization for innovation in the fi eld of new and expanding use of Spatial Information Industry for the Smart City. We work with research and development, enable companies and organizations to develop new products and services and help them to expand to new markets.

partner/exhibitorwe are honoured that ECOMM is to be held in Gävle and our region. As Gävleborg is

a transport-intensive county, with a high proportion of heavy goods vehicles and a large movement of people on a daily basis, transport issues are important for the region’s development. Sustainable transport in particular is important for our region’s development, and we have established a large number of projects since 2001 with the objective to create a more sustainable transport system and to achieve our environmental objectives.

partnerthe swedish energy agency works for a safe, environmentally sound and effi cient energy system, which has minimal negative impacts on health, the environment and the climate. The Energy Agency helps to fulfi l energy effi ciency objectives and to promote the proportion of renewable energy by driving technical innovation, energy effi ciency and smarter energy use in the transport sector. The Agency consequently promotes increased profi tability and competitiveness.

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partnergävle municipality’s planning department provides energy and climate advice that contributes towards an increased awareness of energy issues and encourages various types of energy effi ciency measures that support national, regional and local environmental and energy objectives.

partner/exhibitoras a public transport entrepreneur, Nettbuss Stadsbussarna is obliged to be a part of the solution for a sustainable future. Among other things, we can help to create a market for locally produced biofuels, and we strive for making the bus more competitive as an alternative to the car in peoples every day life.

PARTNERS/EXHIBITORS

partner/exhibitorgävle energi produces, distributes and sells electricity, district heating, district cooling, biogas and digital

communication. All of our services are performed in an environmentally friendly, safe and easily accessible way aiming to contribute to a more convenient everyday life for both businesses and household consumers. It is of great importance to us to participate in the development of a sustainable infrastructure by contributing with solutions for fossil free vehicles. Providing biogas for public transportation and running electric car projects are two examples of how we work with sustainable development..

exhibitorbe green umeå. Umeå municipality, together with several local, regional, national and international partners are to fi nd new solutions to car sharing, bike rentals at the travel center, energy effi ciency and waste management in residential areas. The overall objective of the project is to demonstrate how environmental policy can be interpreted and implemented into concrete citizen-oriented actions, which motivate and help citizens to change their behaviour.”

exhibitor trivector traffic is a well-known company off ering transport R&D and consultancy services in Sweden and Europe. We undertake MM projects and off er training, support, coaching and evaluation of MM projects. We have contributed to the bespoke EU MM projects: MOST and MAX and have played a key role in the implementation of mobility centres and MM projects in Sweden. For more information please visit www.trivector.se.

exhibitor wwf appointed uppsala to Sweden Earth Hour Capital 2013. Uppsala was recognized for its long-term and far-sighted work with breadth and depth in the climate, renewable fuel and sustainability.

exhibitorecomobility shift is a total quality management scheme for cities to assess, audit and label their transport performance. With a set of 20 indicators the SHIFT scheme can be used by cities to know the current performance of their urban transport system and thus prepare plans and actions to increase their performance. For more information on the EcoMobility SHIFT scheme visit www.ecomobility-shift.org.

exhibitorswepomm is the Swedish Platform on Mobility

Management. It is an open network and the purpose of the network is to spread and increase the knowledge on Mobility Management in Sweden. SWEPOMM is fi nanced by The Swedish Energy Agency, The Swedish Association of Local Authorities and Regions and The Swedish Transport Administration.

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GÄVLE CONCERT HALL / CONFERENCE CENTRE

the conference will be located in the Gävle Concert Hall, which is located in central Gävle. Th e building was inaugurated in January 1998 and was designed by architect Bo Karlberg. Th e beautiful and central location, by the roaring rapids of the Gävle River and the Gävle City Park, makes for a fantastic venue.

the facade is clad in shiny, deep blue tiles. Th e interior walls and fl oors appear the same, but in reality, the fl oor is fi nely sawed white limestone from Greece, while the walls consist of coloured concrete. Th e white colour and beautiful materials are the foundation to the concert hall’s austere interior elegance.

the spacious foyer with panoramic windows facing the river stretches out into a hallway with a music

library, box offi ce, cloakroom, toilets, bar and the smaller concert hall, Bo Linde Hall. At the front of the building lies the main concert hall, known as the Gevalia Hall, and a restaurant. Other conference rooms are situated on the ground fl oor, also with panoramic windows towards the Gävle River. Th e building is well equipped for the disabled. Th e Gevalia Hall is not only an excellent venue for music, it also works perfectly for all types of meetings and events.

the concert hall is designed specifi cally for acoustic sounds and is extremely well suited for speeches, as presenters can be seen and heard well from anywhere in the auditorium. Th e concert hall has 819 seats including 536 in the stalls.

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EVENING EVENTS

29 May Dinner at the Gävle Concert Hall Welcome dinner at the Gävle Concert Hall with entertaining mingle.

30 May Dinner at Gasklockorna – It tastes like musicAn exciting dinner consisting of locally produced products, accompanied with music to enhance the eating experience.

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Meet the SwedesGain an insight into the Swedish approach to Mobility Management, with good examples from around Sweden. Speed dating and storytelling. Th ursday 30 mars 13.30–15.00. Gathering in Gevaliasalen – foyer.

the city of florence is honoured to host the ECOMM – European Conference on Mobility Management from 14th to 16th May 2014.

A magical city graced with world-celebrated artwork, mesmerizing panoramas, unique charm and character. Blessed with breathtaking landscapes and famed masterpieces, the so-called “Cradle of the Renaissance” is an open-air museum, a genuine lifestyle experience, a real, yet dreamlike, treasure chest, fi lled with innumerable inspiring discoveries.Florence will be proud to share its historical heritage, art and architecture as well as its hospitality with the participants of ECOMM 2014.

See you in Florence!

MEET THE SWEDES

1. The Bike Kitchen movement in SwedenPresenters: Dan-Eric Archer and Ian FiddiesThe Bike Kitchen Gothenburg

2. TransTourism - Sustainable tourism travels in rural areasPresenter: Jan Lindgren, Project coordinator for TransTourism. The Swedish Transport Administration.

3. On the way to a modern city!Presenter: Petter Kjellgren, City of Gothenburg

4. Gävle Energi makes electrifi cation of transportation possiblePresenter: Lars-Åke Skjöld, Project manager Shoppingcircle

5. From ad hoc to structured bicycle promotion in Mölndal Presenter: Malin Månsson, Project manager Mobility Management Mölndal Municipality

6. Skjutsgruppen – an internationally acclaimed ridesharing movement with over 30 000 usersPresenter: Mattias Jägerskog, Skjutsgruppen

7. The Winter Cyclist Gävleborg – motivating people to choose the bike during wintertime!Presenter: Line Holtberget, Gävleborg County Council

8. Biking into the futurePresenters: Maria Kågebäck and Sara Persson Teachers at Lund Municipality

9. 100 new cyclistsPresenter: Tomas Grönqvist, Creative DirectorCykelkonsulterna AB

10. Free public transport when showing your car keyPresenters: Alexandra Lindström and Petra Jönsson Initiators

11. Örebro – a cycling city with high ambitionsPresenter: Anna Åhlgren, Project ManagerÖrebro Municipality

12. How to visualize a movementPresenter: Martin Gunnarsson, PUSH Sweden

13. Approach for freight and deliveriesPresenters: Christoff er Widegren and Magnus Jäderberg. Traffi c and Public Transport Authority. City of Gothenburg

14. The offi ce of Sustainable Mobility in Gävleborg – we support our municipalities with whatever they want regarding Sustainable MobilityPresenter: Christine Sisell, Project Manager The Offi ce of Substainable Mobility in Gävleborg

15. Cooperation towards a good resultPresenters: Lars Björling, Business Manager at X-trafi k Gunnar Göthberg. Senior Consultant at Stadsbussarna AB

16. Gävle – One of Swedens most bikefriendly cities – This is our story! Presenter: Representative from Gävle Municipality

17. How to change the behavior of a car user by habit – concrete examples:Presenter: Emma Ödling, Project ManagerBe Green Umeå

18. Cooperation, collaboration and a little fun get bicycle wheels in motion.Presentatör: Helena K Näsström, Project Manager Substainable Mobility Örnsköldsvik

19. + 33 → 1 – Benefi ts of gathering local actors in a regional platformPresenter: Britt Carlsson-Green, HMSkåne

20. Green Mobility plan for Linköping University HospitalPresenter: Annelie Frick, Mobility coordinatorCounty Council of Östergötland

21. Lund – A bikefriendly city with great results! Presenter: Anders Söderberg, Lund Municipality

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Camilla Robinson SeippelCamilla Robinson Seippel is Head of Public Aff airs at Swedbank. She has more than 15 years of experience in the fi nancial industry.During later years she has focused her work on Socially Responsible Investments (SRI), Corporate Sustainability and Public Aff airs.

Anna-Lena ÖsterborgIn october 2010 Anna-Lena Österborg was appointed Deputy Governor of Gävleborg. Österborg has previously been head of department and tax director at the National Tax Board and head of department at the Swedish Defence Research Agency. In 2012 the goverment appointed her to the Advisory Council of the Swedish Meteorological and Hydrological Institute (SMHI).

Mark MajorMark Major has been a permanent offi cial of the European Commission since 1999. His past work includes freight transport policy, international climate negotiations, transport project management and transport policy development and implementation. He is currently working in DG MOVE on sustainable urban transport.

Iain MacbethIain is the Business Engagement Programme Manager for Transport for London, with a wealth of experience in travel demand management (TDM), sustainable transport, cycling, fl exible working, car share and employee commute projects.

SPEAKERS

Keynote speakerclosing sesion

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Other main speakers are presented on www.ecomm2013.eu

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INFORMATION

Organizer

Time and place of eventMay 29-31 2013. Gävle Concert Hall, Kungsbäcksvägen 22, Gävle, SwedenTel +46 (0)26 17 29 40

Registration for the eventSee registration form on www.ecomm2013.eu. Last day for registration to the conference is 15 May.

Participation feePlease note that the participation fee is heavily discounted if you register before 7 April!

Hotels in GävleBook your hotel room in Central Gävle through www.ecomm2013.eu. The Hotels that are marked on the map off er specially discounted prices for ECOMM conference participants. The discounted hotels range from four-star hotels to budget hotels. Be sure to make your reservation in good time as rooms will be allocated on a fi rst-come, fi rst-served basis.

Hotel payments will be made directly to the hotel. Simply enter the reservation code when you book your room to receive the discounted price.

Note that you will be entered into a lottery draw to win an iPad if you book your hotel room before 31 March.

Conference services /Contact informationUlla-Karin Enbom, Conference Managerullakarin.enbom@gde-kontor.se+ 46 (0)70 343 51 69

Bodil Dürebrandt, Conference Managementbodil.durebrandt@gavle.se+46 (0)26 17 80 63

Categories of conference feeEarly registration Before 7 April

Full Fee After 8 April

New EU-Member States 3750 SEK incl 25% VAT 5000 SEK incl 25% VAT

EPOMM member states 4375 SEK incl 25% VAT 5625 SEK incl 25% VAT

No EU-member states 5000 SEK incl 25% VAT 6250 SEK incl 25% VAT

Note: The registration form automatically allocates your correct fee category when you select your home country. There are special conference fees for speakers and IPC-members etc.Register online at www.ecomm2013.eu

ECOMM and TwitterFollow and be a part of the conference on Twitter #ECOMM2013Welcome @ECOMM2013_Gavle