eco tourism in montalban rizal

8/18/2019 eco tourism in montalban rizal

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TOURISM TRENDS AND MARKETING STRATEGIES 8

)ith the advent o! the documentation o! Mts' 9amitinan and :inaca%an, :r&%'

)a a in Rodri&ue+ /!ormer"% Monta"$an , Ri+a" is !ast $ecomin& a haven !or hi#ers' ;ust

an hour a a% !rom Metro Mani"a, and o!!erin& dramatic vie s atop "imestone

!ormations, these mountains are tru"% orth% da%hi#es' Mt' A%aas is a p"easant addition

to the outdoor destinations o! Rodri&ue+, Ri+a"' )hi"e 9amitinan, :inaca%an, and


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TOURISM TRENDS AND MARKETING STRATEGIES >

eco"o&ica" tourism site' This is true !or a"" other eco"o&ica" tourism sites a"" over the

countr%, such as :oraca%, :oho", 9a"a an, 6orre&idor, and others' :ut e have to do the

$asics to attract more tourists' )e have to sho that e do not on"% have the natura"

$ount%, $ut the capa$i"it% as e"" to nurture the nature that e have'

oca" a areness a"so has a "on& a% to &o' The immediate communit% needs to

rea"i+e that this is their "ive"ihood and that the !oodstu!! the% se"" is not hat tourists

come !or = it is the "andscape, the histor% o! the p"ace, and the peop"e' Thus, the% have to

participate in #eepin& the "andscape and histor% desira$"e !or visitors $ecause it provides

them the "ive"ihood as a resu"t'


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TOURISM TRENDS AND MARKETING STRATEGIES C

The ne(t para&raphs i"" discuss the three t%pes o! impact in more detai", ith a

speci!ic !ocus on the potentia" outcomes !or the possi$"e e!!ects o! eco-tourism in Mt'

A%aas'


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TOURISM TRENDS AND MARKETING STRATEGIES

REVIEW OF RELATED LITERATURE

Local Related Lite at! e

The !irst de!inition o! ecotourism itse"! came to the 9hi"ippines in 2@@8, durin& a

or#shop on that su$4ect'


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TOURISM TRENDS AND MARKETING STRATEGIES

deve"op tourism and ma#e the 9hi"ippines a $i& tourist destination in the sti!!

Southeast Asian competition' The 9hi"ippines is indeed $ein& mar#eted as a tourist

destination that !eatures predominant"% i"d and untouched nature o! hi&h mountains and

hite $eaches' That a countr% such as this so rich in nature ou"d see ecotourism as a

&ood economic a"ternative is in this sense not stran&e'


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TOURISM TRENDS AND MARKETING STRATEGIES @

For ecotourism to or#, the communit% needs to esta$"ish &oa"s that promote the

conservation o! the natura" environment, economic prosperit% !or the ma4orit% o!

sta#eho"ders and communit% deve"opment' )ea"th &eneration is a ma4or &oa" o! a""

"ive"ihood pro4ects inc"udin& ecotourism' The d%namics o! deve"opment ho ever, o!ten

resu"ts to ine5ua"it%, herein the rich tend to $ecome richer and the poor tend to $ecome

poorer' This happens hen mar#et !orces are a""o ed to contro" deve"opment and there

are no conscious e!!ort to esta$"ish sa!et% nets' The "atter come in the !orm o! communit%

or&ani+in&, capacit% $ui"din&, net or#in&, sustaina$"e "ive"ihood pro4ects, mar#et

"in#a&es, sustaina$"e !inancin& and other schemes that i"" ma#e sure that the

mar&ina"i+ed sector o! societ% a"so have a chance to $e part o! deve"opment' /Terrence,

0120 '

Fo ei"# Related Lite at! e

Accordin& to :oo /0122 , Ecotourism has si( characteristics' These areH a

ecotourism invo"ves trave" to re"ative"% undistur$ed natura" areas and?or archeo"o&ica"

sites, $ it !ocuses on "earnin& and the 5ua"it% o! e(perience, c it economica""% $ene!its

the "oca" communities, d ecotourists see# to vie rare species, spectacu"ar "andscapes

and?or the unusua" and e(otic, e ecotourists do not dep"ete resources $ut even sustain the

environment or he"p undo dama&e to the environment, and ! ecotourists appreciate and

respect "oca" cu"ture, traditions, etc'

Moreover, Orams /0120 $e"ieves that ecotourism must have a stron& *peop"e

e"ement.' For e(amp"e, the trave"ers shou"d "earn a$out the !orest and its peop"e' The%


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shou"d a"so "earn the causes o! destruction o! the rain!orests' The pro4ect must

a"so $e $ui"t throu&h the cooperative action o! a variet% o! #e% &roups $ecause !ai"ure to

invo"ve even a sin&"e &roup ma% resu"t in destruction o! the resource'

Internationa" tourism is toda% a &iant industr%, an industr% hich is a"so &ro in&,

$ut as #in& Midas discovered, ever%thin& is not &o"d that shines' The pursuit !or pro!it

has "ed to e(p"oitation o! nature as e"" as peop"e' It have $een sho n that tourism o!ten

does more harm then &ood, especia""% !or deve"opment countries, o! hom man% are $i&

tourist destinations' Traditiona" mass tourism is o!ten run $% !orei&ners ithout cu"tura"

or environmenta" sensitivit%, ho s on"% &oa" is pro!it' To counter these ne&ative e!!ects

o! tourism, other non-traditiona" !orms o! tourism have $een considered, inc"udin&

tourism associated ith nature such as nature-$ased tourism, eco"o&ica""% sustaina$"e

tourism and ecotourism' /)eaver 0123

Nature-$ased tourism is, as it sounds, tourism that has nature as its main

attraction' This !orm o! tourism has its roots in the conservation movement o! the 2@th

centur%' Eco"o&ica""% sustaina$"e tourism on the other hand has its !oundation in the

concept o! sustaina$"e deve"opment' This concept rests on the imp"ementation o!

environmenta" sustaina$i"it% in mainstream thou&ht' Mainstream thou&ht thou&h, is said

$% some to $e modern thou&ht, and critics o! sustaina$"e deve"opment sa% that the

concept o! sustaina$"e deve"opment rather means eco"o&ica" moderni+ation'/6ru+, 0123

A"read% in 2@ >, Murph% stressed the importance "oca" invo"vement in tourism

deve"opment'


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cooperation o! "oca" peop"e $ecause the% are part o! the tourism product'


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CONCEPTUAL FRAMEWORK

This stud% i"" !ocus on the e!!ects o! Eco-Tourism to "oca" and its peop"e o! Mt'

A%aas in Rodri&ue+, Ri+a"'

INPUT PROCESS OUTPUT

FIG. $ RESEARCH PARADIGM


on the dia&ram that sho s the input o! the stud%, addressin& the e!!ects o!

eco-tourism to "oca" and its peop"e in Mt' A%aas in Rodri&ue+, Ri+a"' The mountain has

made distinctive"% $% its river tre##in& and &rass"and s"opes' Moreover, it is ar&ua$"% the

most cha""en&in& o! the hi#es in the area = even thou&h a"" o! them are re"ative"% eas% and

are, as o! ;u"% 012>, rated as Di!!icu"t% 3?@ that the% ma% he"p the ne "% discovered

tourist destination to $e more #no n $% other peop"e' Satis!action o! tourist !or them to

For peop"e to #no

the importance o! "oca" invo"vement intourism

deve"opment in Mt'A%aas Rodri&ue+,

Ri+a"'

- Demo&raphic pro!i"e o! the

respondents in termso!H

a' A&e $' Gender

c' Nationa"it%

-The E!!ects o! Eco-Tourism to "oca" and

its peop"e o! Mt'A%aas in

Rodri&ue+, Ri+a"

-Satis!action o! Tourist

-Residents o! Rodri&ue+, Ri+a"

- 6onductin& o! surve% throu&hdistri$ution o! 5uestionnaires

-Ana"%sis o! Data6o""ected

-Discussion o! theData


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come $ac# to the destination a&ain and the respondents chosen $% the researcher are !rom

the residents o! Rodri&ue+,, Ri+a" and tourists ho came or visited the said eco-tourism

destination so that the% can he"p to !ind ans ers and !acts a$out the said topic'

To determine the pro!i"e o! respondents and to !ind out the tourist satis!action in

terms o! choosin& eco-tourism destination, ho convenient the said destination !or the

tourist and su&&estions comin& !rom them' To identi!% the pro$"ems encountered and

promote the eco-tourism destination in Rodri&ue+, Ri+a" to $e more !ami"iar'

Mt' A%aas i"" $e more deve"op in the near !uture i! it i"" $e ta#e care o! the

municipa"it% and $% the tourist' Aimin& the e!!ects o! eco-tourism to its peop"e ' To &ive

idea a$out the mountain, to enhance and promote its natura" $eaut% to the peop"e to #no

the ne discovered cave in Rodri&ue+, Ri+a", so it "" $e #no n and tourist ma% en4o% the

said tourist destination'


STATEMENT OF THE PROBLEM

This stud% aims to determine the e!!ects o! Eco-Tourism to "oca" and its peop"e o!

Mt' A%aas in Rodri&ue+, Ri+a" that i"" he"p the "oca" communit% and at the same time

improve the tourism industr% o! Rodri&ue+, Ri+a"'

2' )hat are the demo&raphic pro!i"e o! the respondentsH


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• A&e

• Gender

• Occupation

• 6ivi" Status

2' 0' )hat does the &overnment and "oca"s do to preserve the Mt' A%aas eco-

tourism destination in terms o!Ha' Attractions

$' ocation

c' 6u"tured' Natura" resources

TOURISM TRENDS AND MARKETING STRATEGIES 2>

3' )hat are the advanta&es o! Mt' A%aas eco-tourism destination to the sta#eho"ders

8' Is there an% si&ni!icant re"ationship amon& the varia$"es o! determinin& the di!!erent

e!!ects o! Eco-Tourism to oca" and its peop"e o! Mt'A%aas in Rodri&ue+, Ri+a"

ASSUMPTION


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There is no demo&raphic pro!i"e o! the tourists and the maintainin& tourist

satis!action to ards Mt' A%aas' There are no standards that the said mountain need to

reach to satis!% the tourists'

TOURISM TRENDS AND MARKETING STRATEGIES 2C

SIGNIFICANCE OF THE STUD%

This stud% !ocuses on cooperation o! "oca" peop"e in ecotourism deve"opment o!

Mt' A%aas various a%s hich "oca" communities can $e invo"ved in tourism activities''


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A"so this stud% is important to "oca" "eve" impacts, or more speci!ica""% the perceived

impacts' There are &roup o! peop"e ho i"" $ene!it to this stud%H

Re&ea c'e &

To the researchers, it i"" $ene!it other researchers ho ant to stud% a$out the

e!!ects o! eco-tourism to "oca" and its peop"e in Mt' A%aas Rodri&ue+, Ri+a"' :ecause the%

can have in!ormation and ideas hen the% i"" ma#e their o n research'

Co((!#it)

To the communit%, it is important !or them $ecause the% #ne that "oca"

communities have a hi&h de&ree o! contro" over the activities ta#in& p"ace, and a

si&ni!icant proportion o! the economic $ene!its accrue to them i! the% visit the said

mountain' And o! course the income o! the communit% i"" increase i! that tourist spot

i"" $e #no n $% other peop"e especia""% those ho "oves adventures "i#e !orei&ners'

St!de#t&

To the students, i! the% "ove adventures to&ether ith their !riends the% can &o to

Mt' A%aas o!!erin& dramatic vie s atop "imestone !ormations, here the mountain are

tru"% orth% in da%hi#es' A"so, to enhance their s#i""s to promote the tourist spots in this

countr% especia""% ith the hidden tourist spot "i#e the Mt' A%aas'


Fa(il)


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To the !ami"%, !or them to #no the ne est p"ace the% ou"d visit then i! the%

ant adventures ith their !ami"%' A $est time to catch-up ith their !ami"% and a"so to

teach their chi"dren a$out the tourist spots in our countr%'

SCOPE AND LIMITATION OF THE STUD%

This stud% i"" !ocus on the E!!ects o! Eco-tourism to "oca" and its peop"e o! Mt'

A%aas in Rodri&ue+, Ri+a"7 as perceived $% the tourist' The respondents i"" $e one

hundred /211 residents o! Rodri&ue+, Ri+a" ho a"read% visited the Mt' A%aas' The% i""

$e se&mented $% means o! their a&e, &ender, occupation, and civi" status'

The purposive samp"in& i"" $e used in se"ectin& the respondents in this stud%'

This is the samp"in& that i"" $e used $ecause the researchers have to set a particu"ar

characteristics that the% i"" need !or their respondents ho a"read% ent to Mt' A%aas'

The 5ua"i!ications set $% the researchers shou"d meet $% the respondents' The research

instrument that i"" $e used is surve%-5uestionnaire that i"" consist o! demo&raphic

pro!i"e o! the respondents, ho can maintain the c"ean"iness o! the area in the said

mountain, hat t%pe?s o! "oca" participation are sho n $% the "oca" communit%, ho the

sta#eho"ders in the eco-tourism o! the said mountain and hat are their ro"es, and hich

socia", economic and environmenta" impacts are encountered and ho satis!ied is the

"oca" communit% ith these impacts'


The respondents o! the stud% ho i"" ans er the surve%-5uestionnaire that i""

$e provided $% the researchers i"" $e the residents o! Rodri&ue+, Ri+a" and tourist


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a"read% visited the mountain' These i"" $e the respondents $ecause the% a"read% visited

the mountain' The% i"" $e a$"e to &ive accurate ans er on the surve%-5uestionnaire that

i"" $e provided' The researchers i"" &o to the province o! Rodri&ue+, Ri+a" to conduct

a surve%-5uestionnaire to the residents o! Rodri&ue+, Ri+a" and tourist ho ent in the

said mountain' The% i"" $e distri$uted surve%-5uestionnaire unti" the% reach the

respondents that the% needed hich are the one hundred /211 residents o! Rodri&ue+,

Ri+a" and tourists'

This stud% i"" !ocus on"% on the mentioned varia$"es o! the e!!ects o! eco-

tourism o! Mt' A%aas in Rodri&ue+, Ri+a"7 as perceived $% the tourist

DEFINITION OF TERMS

Att actio#* somethin& interestin& or en4o%a$"e that peop"e ant to visit, see or do'

Co((!#it)* a &roup o! peop"e "ivin& in the same p"ace or havin& a particu"ar

characteristic in common'

De&ti#atio# - a p"ace to hich a person is &oin&''

Eco* To! i&(* tourism directed to ard e(otic, o!ten threatened, natura" environments,

especia""% to support conservation e!!orts and o$serve i"d"i!e

TOURISM TRENDS AND MARKETING STRATEGIES 2@

P o(otio# + somethin&/such as advertisin& that is done to ma#e peop"e a are o!

somethin& and increase it sa"es or popu"arit%


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Sta,e'olde &* a person ith an interest or concern in somethin&, especia""% a $usiness'

To! i&(* the act o! trave""in& to a p"ace !or p"easure

To! i&t* a person ho trave"s to a p"ace !or a p"easure

T a-el* to &o on a trip or 4ourne%

T a-ele * a person ho moves around a p"ace to p"ace instead o! "ivin& in one p"ace !or a

"on& time'


CHAPTER II. METHODOLOG%


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This chapter presents the process in the preparation o! the stud%, research desi&n,

popu"ation and samp"in&, se"ection o! the respondents, instruments and used sources o!

data, data &atherin& procedure and statistica" treatment o! data'

Re&ea c' De&i"#

The stud% the the e!!ects o! eco-tourism to "oca" and its peop"e o! Mt' A%aas in

Rodri&ue+, Ri+a" as conducted 012C-012 ' Descriptive method as used in this stud%'

Descriptive method o! research is a !act-!indin& stud% ith ade5uate and accurate

interpretation o! !indin&s' It descri$es ith emphasis hat actua""% e(ist such as current

conditions, practices, or an% phenomena'

Po !latio# a#d Sa( li#"

The stud% !ocused on the "oca" residents o! Rodri&ue+, Ri+a", their perspective

re&ardin& the e!!ects o! eco-tourism to "oca" and its peop"e' The tar&et popu"ation

consisted o! 211 "oca" residents in Rodri&ue+, Ri+a"' The researcher ere used the

9urposive samp"in& method, herein !or a non-pro$a$i"it% samp"in& method that is

characterised $% a de"i$erate e!!ort to &ain representative samp"es $% inc"udin& &roups or

t%pica" areas in a samp"e' The researcher re"ies on his?her o n 4ud&ement to se"ect samp"e

&roup mem$ers' 9urposive samp"in& is main"% popu"ar in 5ua"itative studies'


Re& o#de#t& o/ t'e St!d)


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The respondents chosen $% the researcher is the residents !rom Rodri&ue+, Ri+a"

and other tourists ho came or visited the said tourist destination, the% are the easiest

respondents to conduct surve% $ecause the% have the #no "ed&e and visited the resort

o!ten'The researcher used surve% !orm $% distri$utin& 5uestionnaire'

Re&ea c' I#&t !(e#t

The 5uestions made $% the researcher as !rom the topic, pro$"ems and even the

$ene!its o! the said pro$"em' The 5uestions i"" $e ans ered $% respondents' The

researcher uti"i+ed the !o""o in& to ans er speci!ic pro$"em'

2' Descriptive Intervie

An act in hich there is a 5uestion and ans er portion $et een peop"e'

0' Juestionnaire

The main instrument that i"" $e used is 5uestionnaire' It i"" consist o! t o partsH

9art I- The demo&raphic pro!i"e o! respondents

9art II- The 5uestions on ho se"ected restaurants he"p to campai&n the tourism trends in

Rodri&ue+, Ri+a" s "oca" tourism hich i"" $e ans ered $% respondents'

3' i#ert Sca"e i"" $e used in measurin& the varia$"es i"" $eH


SCALE VERBAL INTERPRETATION


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> Stron&"% A&ree

8 Moderate"% A&ree

3 A&ree

0 Disa&ree

2 Stron&"% Disa&ree

Data Gat'e i#" P oced! e

The 5uestionnaire i"" $e presented to 5ua"i!ied person !or criticism' The

5uestionnaire i"" $e &iven to the respondents, ith proper instructions on ho it shou"d

$e ans ered'

Stati&tical T eat(e#t O/ Data

A!ter &atherin& the data it as or&ani+ed and ana"%+ed' )ith the used o!

!re5uenc% count, percenta&e, ei&hted mean and ANO A, !-test?t- test, the ans er to the

stud% can $e ca"cu"ated and interpreted'

2' 9ercenta&e- this is used as descriptive measure to determine the !re5uenc% o!

respondents a&ainst the tota" num$er o! respondents this i"" ho the pro!i"e o! the

respondents'

Formu"aH L !?n ( 211



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0' )ei&hted mean = to &et the perception o! se"ected individua" !rom Rodri&ue+,

Ri+a" in terms o! their &ender'

)hereH p percenta&e

! !re5uenc%

n tota" num$er o! respondents

¿ (w. x )

×= ∑¿¿¿

∑ w

3' ANO A- A One- )a% Ana"%sis o! ariance is a a% to test the e5ua"it% o! three or

more means at one time $% usin& variances'The popu"ations !rom hich the samp"es ere

o$tained must $e norma""% or appro(imate"% norma""% distri$uted'The samp"es must $e

independent' The variances o! the popu"ations must $e e5ua"'



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REFERENCES

A"e4andrino AM, /0122 Ecotourism in the 9hi"ippines

To#%oH Asian 9roductivit% Or&ani+ation, pp' 2 8-2 0

Andrada )M, /0120 *Ecotourism Deve"opment Frame or# in the 9hi"ippines.

To#%oH Asian 9roductivit% Or&ani+ation, pp' 2CC-2 3

:oo, E' /0122 ' Ma#in& Ecotourism Sustaina$"eH Recommendations !or 9"annin&,

Deve"opment, and Mana&ement'

)ashin&ton, D6H Is"and 9ress' /pp' 2 -2@@ '

6ru+ RG, / 0123 ' To ards Sustaina$"e Tourism Deve"opment int the 9hi"ippines and

Other Asean 6ountriesH An E(amination o! 9ro&rams and 9ractices o! Nationa" Tourism

Or&ani+ations' Genera" Format' Retrieved !rom httpH?? 'ecotourism'or&?

Goss"in&, Ste!an' /0120' *EcotourismH a means to sa!e&uard $iodiversit% and

ecos%stem !unctions . Eco"o&ica" Economics' pp' 0@H 313-301'

Orams, Mar# :' /0120 ' To ards a more desira$"e !orm o! ecotourism' Tourism

Mana&ement' 2C/2 , 3- '

Terence D;, /0120 Apri" 0> ' 9"ed&e o! Support' InH United Nations Deve"opment

9ro&rams 9hi"ippines Genera" Format' Retrieved !rom httpH?? 'undp'or&'ph?speeches?

)eaver, D' :' /0123 ' Ecotourism in the ess Deve"oped )or"d'

Ne or#H 6A:I Internationa"'

THE EFFECTS OF ECO*TOURISM TO LOCAL AND ITS PEOPLE OF


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MT. A%AAS IN

RODRIGUE01 RI0AL

A Research 9roposa" to the

Schoo" o! Internationa"


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eco tourism in montalban rizal

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