Sales@eBillme.com | Toll-Free: 1.866.365.6632 | www.eBillme.com | 2207 Concord Pike #510, Wilmington, DE, USA 19803-2908 © Copyright 2008. eBillmeTM is a trademark of MODASolutions Corporations.

eBillme™ CASE STUDY: Crutchfield™

MODASOLUTIONS

Crutchfield Provides Cash Payment Option to Customers – Delivered On-Time and with Fast ROI from eBillmeIn 1974, in his mom’s basement, Bill Crutchfield saw an untapped market and turned a car audio hobby into a thriving national catalog business. Today, Crutchfield has evolved into one of the most respected retailers for home, car, and portable electronics in the world. The Crutchfield catalog and website are known for in-depth content and helpful tools, including articles, reviews and do-it-yourself videos that take consumers all the way from product research right through complete installation. Crutchfield catalogs still arrive at the homes of home entertainment enthusiasts throughout the United States and Canada 34 years later, and its website has received the BizRate Circle of Excellence Award eight years in a row, along with similar accolades from Smart Money, Forbes, and Time magazines.

Crutchfield’s reputation for outstanding customer service is well-known in the industry as well as with consumers world-wide. Making the purchase as easy and convenient as possible for the customer is one area where Crutchfield stands out. So when the company decided to provide a cash payment option at checkout, it was critically important that they were able to maintain consistency with their overall customer service excellence.

“We waited a long time to offer a cash option because we wanted to find one that made sense for our business and for our customers,” said Roger Howard, manager of information technology for Crutchfield. “eBillme offered the right user experience and was able to integrate into our backend system faster than any other payment option we’ve worked with on our site.”

Crutchfield began seeing strong results within only two months after launching eBillme.

“We were pleasantly surprised at the amount of transactions we saw with eBillme and the amount of revenue it generated for a new payment option,” said Deborah McPhillips, director of financial and operational analysis at Crutchfield. “The eBillme team has been great to deal with. They have a personal approach to their business that fits well with our own philosophy of providing award-winning customer service.”

Crutchfield has also seen an increase in their Average Order Value on eBillme transactions, as customers are finding the option to make payments in cash very attractive. The return on investment on the system has been faster than expected as well. “With minimal upfront investment and quick implementation time, eBillme has paid for itself in a short time period,” added McPhillips. “Our goal is to provide a superior customer experience, and eBillme has been an extension of the high level of service our shoppers have come to expect. We are also excited about the cost savings and revenue we are realizing from integrating eBillme.”

Crutchfield’s extensive website is continuously being developed and enhanced by a team dedicated to providing the best shopping experience. “We have definitely seen a trend towards more and more shoppers using alternative payment methods at checkout,” said McPhillips. “As we see more of our revenue stream coming in from alternative payment methods, we felt offering eBillme as a payment option was important for our customers.”

Sales@eBillme.com | Toll-Free: 1.866.365.6632 | www.eBillme.com | 2207 Concord Pike #510, Wilmington, DE, USA 19803-2908 © Copyright 2008. eBillmeTM is a trademark of MODASolutions Corporations.

eBillme™ CASE STUDY: Crutchfield™

MODASOLUTIONS

About CrutchfieldTM

Crutchfield Corporation, which celebrates its 34th anniversary in 2008, is the nation’s oldest direct integrated marketer (catalog, Customer Care Center, and Internet) of consumer electronics products. Crutchfield has its headquarters and a popular retail store in Charlottesville. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for qual-ity, design, and usefulness. The people who staff Crutchfield’s Customer Care Center are noted for their high integrity, product knowledge, and technical expertise. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate’s coveted “Circle of Excellence” award eight times.

About eBillmeTM

eBillme™, brought to you by MODASolutions, is the only online payment solution that extends the convenience of online banking to the merchant’s checkout, reducing the security risks of shopping online for both consumers and retailers. No financial data is exposed over the Internet to the retailer, and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal, with the security and convenience of online banking. eBillme allows retailers to access the over 84 million Americans who use online banking. For more information, please visit us at www.eBillme.com.

eBillme Buyer Protection Program

Give your customers peace of mind

When an online shopper pays with eBillme, they automatically qualify for the eBillme Buyer Protection program, at no extra charge. This program delivers consumer protection that rivals benefits offered by premium credit cards, but without the costly fees.

eBillme purchases are protected by the following features:

• PriceProtection:Ensuresthatcustomersgetthebestpossiblepricebyrefundingthedifferenceif the same item is found at a lower price.

• ReturnGuarantee:Providesamoney-backguaranteeiftheconsumerisdissatisfiedwiththeirpurchase.

• InTransitProtection:ProtectseBillmecustomersfromloss,theft,ordamagesthatmayoccurduringshipping.

• PaymentProtection:Safeguardsthebuyerbyprovidingzeroliabilityforunauthorizedtransactions.

Find out more about eBillme at www.eBillme.com.