WELCOME

Eastern Condiments Pvt.Ltd.

An ISO 22000 & HACCP Certified Company

Theni,Tamilnadu

www.eastern.in

Eastern Condiments pvt.Ltd

An ISO 22000 & HACCP Certified Company

Theni,TamilnaduSANDEEP SEKHARMBAMG UNIVERSITY

Eastern Group was spearhead by M.E Meeran as a

whole sale provision business in 1969. He expanded it

to a trading business in 1975 as eastern agencies and

set up eastern condiments in 1983.

Eastern Group• Employs 2500 People• Enjoys a turnover of 650 Crores (2011-2012).• A presence that spread over world.• Supplies to 6 lakh stores• 500 strong fleet of vehicles • Eastern holding 75 % of total market share

THE MANAGEMENT OF THE COMPANY

The Eastern group is managed by termed professionals and

family members. From the very beginning,

Mr.M.E.Meeran has been the chairman and the Manager of

the Company.In addition, Mr.Navas Meeran, Mr Firoz

Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran

hold the Board of Directors. Besides, there is an

administration office working at Ernakulam for its accurate

administration. As head of administration, there is a

Chairman and Below a vice chairman.

PRODUCT PROFILE

Eastern Condiments Pvt. Ltd. has varieties of spices,

curry powders and pickles in its product mix. . Eastern

condiments have different kinds of spices, curry

powders, blended masalas, pickle powders, pickles,

rice powders, etc. Now Eastern Condiments Pvt Ltd

has 144 products.

DIRECT POWDERS

♦TURMERIC POWDER ♦CHILLI POWDER ♦CORIANDER POWDER ♦BLACK PEPPER

DIRECT SEEDS

♦MUSTARD♦CUMIN♦BIG JEERA♦MEETHI

BLENDED CURRY POWDER • RASAM POWDER • SAMBAR POWDER• PICKLE POWDER • FISH MASALA• CHICKEN MASALA• MEAT MASALA• BIRIYANI MASALA

GHARAM MASALA

KABAB MASALA

PICKLES

♦MANGO

♦TENDER MANGO PICKLE

♦GINGER

♦GARLIC

♦LEMON

♦DATES

♦PRAWN

♦MIXED VEGETABLE

EASTERN RICE BASED PRODUCTS (FOR BREAKFAST)

EASTERN PUTTU POWDER

EASTERN IDLI POWDER

EASTERN DOSA POWDER

EASTERN PATHIRI POWDER

EASTERN APPAM POWDER

EASTERN CHAMBA PUTTU POWDER

EASTERN EASY PALAPPAM MIX POWDER

EASTERN APPAM POWDER

EASTERN RAGI PUTTU POWDER

Outsourced product

Company outsource the manufacturing\procurement of the

following product

♦TAMARIND

♦RICE PALADA

♦COCONUT

♦GINGELLY OIL

COMPANY VISION

To be the preferred supplier catering to the basic needs

of the mass market by providing products and services

of outstanding value through the adoption of global

standards and innovative practices.

To be the preferred employees in the group they are in

by providing a challenging work environment and

adding value to our people through varied exposure

and continuous education or shared learning.

To be preferred business partner to the entire

stakeholders by providing them exemplary benefits

and shared growth

COMPANY MISSION

To provide good quality goods to the

present and prospective customer so

that company can prosper more.

To have continuous availability of

product of Eastern so that there shall

not be any shortage of goods in the

market.

To give the customers delight that is

giving more than what is expected by

the customer.

COMPANY POLICIES

The company’s most important policy is to produce pickles and

spices powder according to the specification of the customer.

FUTURE PLAN OF THE COMPANY

The company has planned to set up one

more wind mill preferably in Andhra

Pradesh as a source of cheap power for

the proposed unit at Guntur.

As a step towards Company’s vision to

make EASTERN a National Brand the

company plans to strengthen marketing

network in Maharashtra, Andhra

Pradesh, Gujarat and New Delhi.

• Company is now tries to get NABL

accreditation for their lab

EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse

interests and a world leader in Indian spices. Eastern has ventured into

various areas like tyre rethreads, mattresses, garments, packaged foods,

mineral water and public school and has many more projects in its

dream.

EASTERN GROUP OF COMPANIES

Sunidra Mattresses

Eastern Aqua minerals

Eastern Newton Public School

Eastern Treads Ltd

King Richard Shirts

Eastern Curry powders

1. Eastern Curry powders

The company has provided their consumers with consistently

high quality powders and blends.

2.Sunidra Mattresses

Sunidra mattresses Pvt.Ltd. was set up in 1999 to

manufacture rubberized coir mattresses with a state of the

art factory in Thodupuzha

3.Eastern Aqua minerals

Eastern Aqua Mineral, a recently launched company was set

up in the year 2002.Eastern Aqua Mineral entered the area of

packaged drinking water with the state of srt plant located at

Ernakulam district

4.Eastern Public School

The Eastern group entered the area of education with the getting up of

the Eastern Public School. Mrs. Nabeeza Meeran has been the Principal

of Eastern Public School.

5.Eastern Treads Ltd

Eastern Treads Ltd. Is a public company engaged in the manufacturing of

quality procured tread, cushion, bonding gum and black vulcanizing

cement. Its branches all over India have been showing consistent high

performance and growth. The factory has annual turnover of 12 crore and

it is located at Oonnukal, Kothamangalam

6.King Richard Shirts

King Richard a brand of men's wear from

Eastern Clothing Company was set up in 1999.

This brand was targeted at middle class. Top

quality fabrics are used in the manufacture of

King Richard brand shirts(utilizing 100% of

cotton from India and European brands like

Bergamo, Brembana, Italian fabric etc.).

MILESTONES OF EASTERN

1978-83: Birth of ETC &Eastern agencies

1986-1991: plant expansion

1991- 1992 :Birth of Eastern condiments pvt.ltd

1993: Export era started

1994: Birth of Eastern foods

1995 : Theni plant started

1996 :Best exporter award of spices board(cont. for 10

years)

1999: Birth of M&M distributions.

2000-2005 : ISO 9001 certification

2005-2009 : sales expansion

ISO 22000 certification

24 lakh kg sale

COMPETITORS INFORMATION

The company has many competitors in the market because

the condiments industry it also small scale industry. So the

company faces competitors mainly from three different

states.

Kerala - Melam, Priyam, Saras, Bramins, Ruchi,

DoubleHorse.

Karnataka -M T R,

Tamilnadu – Shakthi.

FOOD SAFETY POLICY

Eastern Condiment pvt ltd is committed to

supply safe and hygienic spice powder, masala

powders, pickles rice and coffee powder to

their customers through control of food safety

hazards in the raw materials using greatest

process technology maintaining hygiene and

sanitation conditions, practicing personal

hygiene system to the expectations of their

customers by complying with statutory and

regulatory requirements.

LEGAL FRAMEWORK OF THE ORGANISATION

Eastern Condiments Pvt Ltd is incorporated

under THE COMPANIES ACT 1956 on 26th

Feb 1991 having its registered office at P.B

no:15 Eastern Valley Adimali

ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT LTD

Eastern is the first company in India and second in Asia to get

the ISO 22000 certification issued by Food Cert BV Netherlands

and accredited by RvA, the first body in the world for food

safety accreditation. Eastern got ISO 22000 for food safety in

September 2005.The organization shall ensure the following

basic requirements for the implementation of ISO 22000

AWARDS WON

The eastern group has won many prestigious awards for its outstanding performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.

Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man Of The Year” by Business Deepika (leading business journal in Kerala)

in 2007-2008. He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam Publications.

The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY award for the year 1995-’96.

The company has got ISO 22000 and the HACCP certification. Eastern was the first company in India to get ISO 22000 certificate.

PLANT MANAGER

HR purchsase packaging Q.C maintnce&eng PPC STORE FG

Asst.mgr

Senior officer HR

Associate HR

Asst.mgr

Senr offr

Stores asstnt

Senr suprvsr

supervisor

Q.C mgr

Asst mgr

Deputy mgr

suprvsr

Senr suprvsr

officers

Lab asst.

officers Senior officer

officer

Senior officer supervsr

productition dept

Supervsrs

officer

workersfitters

DISPATCH

Senr offcr pdtnPdtn asst mgr

Operations pdtn

Officer pdtn

workers

Dispatch in chrgr

Document writer supevisrs

IT

officers

FINANCE

Manager finance

Asst manager Senr finance ofcr

MARKETING

Manager marktng

Asst marketing

SR.SALES executv

SALES TEAM

DEPARTMENTCHART

DEPARTMENT IN EASTERN

HUMAN RESOURCE PRODUCTION PRODUCTION PLANNING AND

CONTROL STORE QUALITY CONTROL LAB PACKAGING MAINTENANCE PURCHASE FINANCE DISPATCH FG IT MARKETING

The key factor in the growth of Eastern is mainly the good and healthy

employer-employee relationship. About 500 employees are working with

a mutual relationship in the organisation. In eastern maximum 80%

people are women workers.

HUMAN RESOURCE DEPARTMENT

ASSISTANT MANAGER

SENIOR OFFICER HR

ASSOCIATE HR

HOUSE KEEPING

DRIVERS CANTEEN SECURITY

DEPARTMENT CHART

RECRUITMENT

In Eastern, direct recruitment method is used frequently for recruitment .

SELECTION

In Eastern, the selection process is only through direct interviews

TRANSFER

Employees are transferred to different

departments on the basis of their skills

PROMOTION

Those workers having required qualification and eligibility are promoted to supervisory cadres

INDUCTION AND ORIENTATION

Planned introduction of employees to their

jobs, co-workers, and the organization

TYPES OF ORIENTATION

Formal

Informal

Individual

Collective

PERFORMANCE APPRAISAL SYSTEM

In Eastern the performance of individual

employees is evaluated by his immediate

superior officers

WAGES AND SALARY

The wage payments are made into two systems

PIECE RATE SYSTEM

SALARY SYSTEM

LABOUR WELFARE FACILITIES

1.Transportation

2.Canteen facilities

3.Personal Protective equipment’s

4.Medical Insurance.

5.Pension Scheme.

6. AnnuaL Medical Check-up

7.Tours and Picnics.

8.Free uniforms

8.Free insurance

WOMEN EMPOWERMENT

Eastern Condiments gives preference for women as their

workers. Around 80% of workers is women.

WORK TIMINGS

 

FIRST SHIFT- 8 AM TO 4 PM

SECOND SHIFT-4 PM TO 12 AM

THIRD SHIFT-12 AM TO 8 AM

PRODUCTION DEPARTMENT

The first step in the production takes place both at Theni where the

raw material (chilly, turmeric, coriander) needed are purchased in

bulk are cleared, roasted, crushed, powdered and packed and

dispatched to Adimali for further packing. The distribution is

handled by the company itself. Eastern Condiment deals with

production and packing of curry powders ,masalas, instant pickle

powder and processing of pickles. The company has a production

capacity of 12 tons per day

QUALITY ASSURANCE

Eastern has also achieved the highest ranked approvals for

quality, the Hazard Analysis Critical Control Point

(HACCP), ISO 9002 certification and ISO 22000

certification. DEPARTMENT CHART

SENIOR OFFICER

PRODUCTION

OFFICER PRODUCTION

OPERATIONS PRODUCTION

WORKERS

RAW MATERIAL RECEIVING STORE

STORAGE

CLEANING

DRYING

GRINDING

COOLING

BULK PACKING IN 25 KG

STORING

SKU PACKING

STORING

DESPATCH

QC CHECKING

QC CHECKING

QC CHECKING

QC CHECKING

QC CHECKING

QC CHECKING

QC CHECKING

PRODUCTION

PROCESS

CHART

MAJOR MACHINES USED FOR PRODUCTION

The production unit has 3 major machines for producing masala

powders named CONDEX, BR and IMPEX.

CONDEX machine give 1300kg per hour,

BR gives 350kg per hour and

IMPEX gives 1ton.

PRODUCTION PLANNING AND CONTROL DEPARTMENT

Production planning and control is the department which plans

everything regarding informs the purchase department about what

raw materials to be purchased for production.

The monthly production of Eastern is 240000 tons.

PLANT MANAGER

SENIOR SUPERVISOR

OFFICERS

MARKETING DEPARTMENT

PRODUCT DISTRIBUTION CHANNELS

Factory fresh outlets

Whole sellers

Retailers

MARKETING STRATEGY

Company follows push and pull strategy in the case of

marketing

MARKETING PRODUCT LINE

Spice powders

Pickles & pickle powders

Rice flower

Tea & coffee

CUSTOMER BENEFICIAL & SATISFACTION IDENTIFICATIONMETHODS

Yearly conducting dealers meet

Customer satisfaction details collected from dealers

IDENTIFICATION OF CUSTOMER EXPECTATION

Through SMRI – Professional survey team

Through dealers

 MARKETING TOOLS & TECHNIQUES

The various sales techniques consist of:-

1.Route Sales

2.Factory Fresh Outlet

3.Inter Company Sales

4.Export Sales

METHODS OF OVERCOMING COMPETITORS

There is no stiff competition faced by the company, that’s 70%market share belongs to companies product. The total number of competitors of local market is 187

MARKET SEGMENTS

The company’s product mainly segmented on

the basis of geographical, cultural and

customer features.

ADVERTISEMENT & SALES PROMOTION

NEWS PAPER

TELEVISION

DISCOUNT

DIRECT SALES

This peculiar feature of Eastern curry powders helped it to vary

from order companies. The group directly distributes the products

to retailers in Kerala

By direct distribution the company has achieved a lot of benefits. Some of them are as follows;

They can deal with the wholesalers and retailers directly at their

door step.

The company can contact the dealers and traders continuously

and evaluate the business.

The company can avoid the role of intermediaries in the

distribution of the product. It helps to avoid unnecessary

commission, brokerage and other related expenses.

The company can maintain a good relationship with the

wholesalers and retailers.

BOARD OF DIRECTORS

DGM MARKETING

MANAGER MARKETING

ASSISTANT

MANAGER

SR.SALES

Executives

SALES

ADMNI.STAFFS

SALES TEAM

FINANCE AND ACCOUNTS DEPARTMENT

In the accounts department Eastern maintain all the cash, bank

receipts and payments. And also maintain sales and purchase

accounting

Eastern don’t provide credit sales.

Eastern maintain records of LTI and LTO (location transfer IN

and OUT).

Eastern make monthly financial statements and the due date is

5th of every month. As they have tied up with the McCormack

they hold 26% of shares from EASTERN MASALA. The

accounting software used in eastern is ORION-ERP.

The company has a daily working capital of Rs.3 crore and the

banking partners is FEDERAL BANK

The monthly profit of the company is around 20 crores and the last

year turnover of the company is RS: 630 crores. Their Audit works

are carried out by Deloitte Haskins& Sells International Auditors

SOURCE OF FINANCE

Federal Bank Loan, owner’s capital and also from sales. Funds

transfer from corporate office ernakulam is the main source of fund

used in eastern condiments theni plant.

TAX PAYMENT

A separate department working under finance department called

Tax Department. Tax payment through e-filling is in 15th day of

every month. There are 50-60 corers will pay for sales tax by the

company

TAX PAYMENT

A separate department working under finance department called Tax

Department .Tax payment through e-filling in 15 th day of every month.

There are 50-60 crores will pay for sales tax by the company.

FRINGE BENEFITS GIVEN TO EMPLOYEES

GRATUITY BONUS (11%) PROVIDENT FUND (12%)

MANAGER FINANCE

ASSISTANT MANAGER SENIOR FINANCE OFFICER

OFFICERS OFFICERS

IT DEPARTMENT

The Eastern is full computerized and every operations on eastern is

effectively managed and controlled by the computer and computer

networks. LAN and fiber optic cable is used in eastern for the data

sharing. Microsoft For front client security is used for network

protection.

QUALITY CONTROL DEPARTMENT

Eastern has also achieved the highest ranked approvals for quality,

the Hazard Analysis Critical Control Point (HACCP), ISO 9002

certification and ISO 22000 certification

There are 3 process of checking:

Incoming inspection (physical checking)

In-process inspection (physical and chemical checking)

Final goods checking (physical checking of weight of the

packet

TOOLS AND EQUIPMENTS USED IN QC DEPARTMENT

SPECTRO PHOTOMETER

CHEMICAL ANALYSIS

OFFICER

MANAGER

ASSISTANT MANAGER

SENIOR OFFICER

LAB ASSISTANTS

DEPARTMENT CHART

PURCHASE DEPARTMENT

For ISO 22000 the raw materials used for production should be free

from hazardous substances and chemicals. The raw materials must be

free from poisonous substances. For ensuring the quality raw materials

the purchase department makes purchase only from those known dealers

and farmers

PURCHASING PROCEDURE

1. Quality Rating

2. Supply Rating

3. Delivery Rating

DIVISION OF PURCHASE

1. Packing division

2. Raw material division

3. Mechanical purchase division

4. Electrical purchase division

5. Automotive purchase division

80% of the chilly are purchased from Andhra

pradesh,varankal,hammam etc 15% are purchased from

Karnataka,Bangalore,kupli,bellari etc 5% are purchased locally

from Tamilnadu.the 35% of the coriander purchase are from

Rajasthan,35% from Madhya Pradesh,20% from Gujarat and

10% from Tamilnadu. The 15% of turmeric which are

purchased locally from Tamilnadu and 25 % of turmeric are

purchased from Karnataka. Additional raw materials such as

garlic, jeera, fenugreek,mustard and other spices are purchased

from Rajasthan,Bangalore,Gujarat,Kerala etc.

PURCHASE MANAGER

ASSISTANT MANAGER

SENIOR MANAGER

OFFICER

DEPARTMENT CHART

STORE

Eastern condiments pvt Ltd have a separate ware house to

store the purchased raw materials for the production

process. The raw materials like raw chilly, Kashmiri

chilly, coriander and other spices are purchased, loaded

and unloaded in the store

The ware house have a capacity to store 2850 tonnes of

chilly and other spices.

The eastern store has 16 chambers which is air

conditioned exclusively made for storing the raw chilly in

order to keep in a good condition and to protect it from

insects, dust etc

the temperature inside the air conditioned chamber is kept

70-90 Celsius to preserve the natural colour and pungency.

fumication is made to the coriander to protect against

from fungus attacks.

PLANT MANAGER

SUPERVISORS

WORKERS

DEPARTMENT CHART

PACKAGING DEPARTMENT

In eastern the packaging of different curry powders is made

systematically inorder to keep the quality and unique

standard of eastern. The packaging of the different powders

is made manually as well as with the help of computer

operated machines.

The packing department has both automatic and manual

packing. Manual packing is done for export goods and

automatic packing is done for local and ROI (rest of India)

sales.

PLANT MANAGER

SENIOR SUPERVISOR

SUPERVISOR

DEPARTMENT CHART

Packing Machines:

001 printing machine – Video jetThis is used to print out the batch no in the packing cover roll.

002 Nichrome – packing 250g ofchilli, coriander, turmeric, Kashmir chilli

003, 004 Nichrome – packing 100g of chilli, coriander, turmeric

005 Impact – packing 10g, 25g, 50g of chilli, coriander, turmeric, Kashmir chilli

007, 008, 009 Impact – packing50g, 10, 200g of chilli, turmeric, coriander, dry ginger, crushed chilli, greem gram 011 Impact – packing

250g, 500g, 1kg of chilli, turmeric, coriander, Kashmir chilli.

010 – packing 25g of seeds like Cumin, Mustard, Fennel, Methietc

FG DEPARTMENT

The eastern condiment Theni have a 250 tonnes capacity godown. From production unit the finished goods are stored and dispatched under good conditions.The stock depot is separated into 3 segments. 2 are for stocking and the other one is for sales. Local stocks are only for Kerala and ROI is for other states.Many machines are used in the FG they are., BELT CONVEYORS

DF-HAND PALLET TRUCK

FORK LIFT

DISPATCH DEPARTMENT

Dispatch is a handing over of finished goods to the customers

(Dealers) or the other plant of the company as per the developed

plan established by the planning and control department. It creates a

direct link between production and sales.

The dispatch department allocates the number of vehicles for the

dispatched goods transportation. The dispatch order is prepared for

every vehicles reached in the eastern for the finished masala

transportation. The order bill is hand overed to the loading

supervisor.

PRODUCTION ASSISTANT MANAGER

DISPATCH IN CHARGE

SUPERVISOR

Officer

WORKERSDOCUMENT WRITER

DEPARTMENT CHART

MAINTENANCE DEPARTMENT

Maintenance department of Eastern are responsible for keeping the plant

and equipment’s in good condition. The maintenance department has to

keep a check on the entire machine in the production process unit. To

reduce the break down and other stoppages due to technical error, and

every Sunday there is a maintenance check to reduce the break downs.

Maintenance Department of Eastern has four sections

1. Electrical

2. Mechanical

3. Technical

4. Automobile

AVOIDANCE OF ACCIDENTS

For safety conditions, the company sets a safety measure known us C C

P:Critical Control Point. The company pay more attention on most

dangerous zones which have a wide possibility of hazards.

SAFETY MEASURES

Workers should wear aprons, masks, caps, gloves while working in the

production department. The company takes necessary steps for preventing

fire and natural hazards. The first aid box is also placed in the each corner

of the department.

DEPUTY MANAGER

MECHANICAL ENGINEERS

MECHANICAL SUPERVISORS

FITTERS

DEPARTMENT CHART

SWOT ANALYSIS

S STRENGTHS

It is the largest exporter of spice powder in consumer pack from India

that export mainly to Middle East, USA, UK, Australia, and 60% of its

products and has presence in 10 countries.

Award for outstanding export performance by spice board India for

8consecutive years(1997 98-2007 08)

Direct sales company owns vehicles undergoing distributive aids to give

an important mode of advertisement.

Fully computerized department so easy handling of transaction and

documents.

Ensures high quality in all products through modern lab facility.

Company has HACCP, ISO 9001 2000, and 220000.certification.

Eastern was selected as second among most popular brands in Kerala by

the Dhanam Business Survey in 2008.

In Kerala, Eastern is the market leader with more than 70% market to

almost all its products.

First company in India and second company in Asia to get ISO22000.

About 80% of the workers are women. The company make more

concentration on women empowerment

WEAKNESS

Company doesn’t maintain public relation

department separately.

Lack of research in marketing level.

Location of factory is not suitable for easy

transportation.

While bearing the name Eastern, the

consumers are having only the image of

curry powder and they are not aware of

other product.

Consumers are not aware about the ISO

certificate.

Company not paying much attention making consumers aware of ISO22000

OPPORTUNITIES

Attract foreign investment for further development.

Participation in International exhibitions and food fest.

Possibility of getting listed as a public Ltd, company.

Extend product line (instant gravy mix) like other rivals.

Extent market to other countries also.

Availability of pickles in local markets

Starting of exclusive showrooms in different parts of state.

Starting a spices garden it gives two opportunities :

Can be used for research activities.

Can be promoted as a tourist centre

Vegetable marketing company is already well known among huge, so a branded

vegetable shop is an opportunity.

 

THREATS

High competition in local national export

market.

Each year hundreds of new curry powder

companies are arising in whole market.

Upcoming retailers and their product.

Unexpected climate change.

Appreciation in money value.

Change in consumer attitudes and

preferences.

 

THANKYOU………

THANKYOU…………