e-works seo trainings 2
DESCRIPTION
SEO Training November 5, 2010TRANSCRIPT
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SEO TrainingsNovember 3-17
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Agenda
Monday Tuesday Wednesday Thursday Friday Saturday
Sunday
1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan
4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig
5.Creating Appealing ContentTrainer: Ludwig
6 Nov 7 Nov
8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan
9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan
11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan
13 Nov 14 Nov
15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan
16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan
18 Nov 19 Nov 20 Nov
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Search Engine Optimization
Website Development and Content
Trainers: Ludwig
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Websites are coded with XHTML and CSS, the code should be W3C complaint•http://validator.w3.org/•http://jigsaw.w3.org/css-validator/
Clean Code
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Clean Code
The cleaner the website code is, the easier Search Engines Read it
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METAs
Title Keywords Descriptio
n
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SEs and METAs
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URLs
Keywords in URL Canonical URLs Closer to the root
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Redirects and Error Pages
301 and 302 redirects (permanent and temporary)
Error pages
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Secure Server problems
Server availability Website speed SSL Certification
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Page Speed Optimization
Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.”
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Flash SEO
Build Independent HTML pages
SWFObject Restrict the over usage
of Flash Creation of alternate
HTML content Discoverability of Links
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JavaScript
It makes your HTML page load faster
You can instruct the robots of search engines NOT to read the .js files.
The indexing of the pages becomes faster
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Sitemaps
HTML Sitemap XML Sitemap
Changefreq Tag Priority Tag Lastmod Tag
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Robots.txt
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RSS Feeds
Ensure the RSS feed you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds
Create a linking strategy to and from your feed content.
Submit the feeds to top RSS search engines and news aggregator directories
Choose a system that has social media features such as tagging and bookmarking, like 'add to del.icio.us' buttons
Set up monthly reporting on search engine visibility and feed usage
Really Simple Syndication
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Research Tools
https://adwords.google.com/select/KeywordToolExternal
http://tools.seobook.com/general/keyword/
http://www.copyblogger.com/keyword-research-tools/
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Be Specific
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Headlines
Headlines are important for search engins
Breadcrumbs
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Content
Content length Keyword frequency and density Bookmarks and Sharing Linking out Copyscape (www.copyscape.com)
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Image Optimization
ALT and Title Tags Image Filenames Surrounding Texts Images Folder Image Type Flickr, Picasa
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Video Optimization
Creation of relevant and Informative Videos
Optimising Video Content and Thumbnails Optimising the Title, keywords and
Description of the Video Ratings, Comments and Reviews Duration of the Video
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Video Optimization
Assigning proper Category/Tags Sitemaps Optimised URLs Surrounding Text Promotion of Videos
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Task and Report
Please review the followings websites: www.seo.am www.smartbuy.am www.shangrila.am www.ababycare.com www.bsc.am www.e-works.am