why old seo still works...sometimes
TRANSCRIPT
Why Old SEO that SHOULD fail still…works?
Matthew Brown – @MatthewJBrown
Let’s start with a couple assumptions
Old SEO?
Smoldering lowered glasses look
Grey
Brylcreem?
Old SEO =
Links and Anchor TextDomain StrengthOn-page keyword relevanceFreshness (QDF)
Is Old SEO dying?
New SEO is additive to the basic SEO.
Many of the same old relevancy signals are Google’s *strongest*
Win SEO with these four weird old tricks
1: Exact and Partial Match Domains
In SERPs that don’t have a lot of branded results, EMDs/PMDs often win
These all have higher domain authority and more links!
Now might be a good time to invest in EMDs
This site rules! What else is Google counting?
Two: Win the Verticals
2015: News Boxes = gettable
These are not “news” sites
2015: In-Depth Boxes = gettable
2015: Snippets & Knowledge Graph/Cards
Protip: When you’re seeing this:
Monitor the effect in Search Analytics
3. Anchor Text (exact and partial match)
Let’s just say they built a LOT of links
Their penalty lasted less than a week?!
And all these commercial KWs rank top 10
4. It’s still about the LINKS
Legacy Links FTW
Hmmm…What’s with Tripadvisor?
Legacy Links
Link History from Majestic
Domain Strength (see also: BRAND)
This domain weighs a ton
Go ahead, try building links like that now
Link Risk Assessment by @dyn4mik3 –http://bit.ly/1BcBgKM
Link Risk Assessment by @dyn4mik3 –http://bit.ly/1BcBgKM
Can the new mobile world change this?
That is going to be a LOT of SEO work
Old SEO that still works:
Dominate the verticals
EMDs (with other signals)
Link building and anchor text!
No usage/brand signals is a killer
Keyword targeting is harder
Link building is now much trickier
Where Future SEO wins:
