Is Your SEO Ready For 2017Ben Turner

Agenda

● Meet Ben● SEO in 2017 What’s Changed● Actions For 2017● Quick Trends● Free Resources● Q&A

Meet Ben

● Started online in 1993

● First website in 1997

● Built Alyssa’s wedding

photography website & started

SEO in 2004

● Blacklisted from Google in 2008

● Page 1 in Google 2009

● Started Teaching SEO at College 2010

● Relocated to Dallas in 2013

Meet Ben

SEO in 2017 What’s Changed

● Optimize For User Intent & Semantic Search, Not Keywords● Mobile● Reviews Gain Importance● Penguin Rolling Updates

Optimize For User Intent & Semantic Search, Not Keywords

● Rank Brain● UI & UX● ‘Photographer’ vs. ‘Photographers’● Keywords Are Still Important

○ Head Terms (28% of Search - Discovery Phase)○ Longtail Terms (72% of Search - Decision Phase)

● Voice Search On the Rise● Epic Content On the Rise

Mobile

● Accelerated Mobile Pages - https://www.ampproject.org/

● Mobile Friendly● Not Only For Ranking, But Also For Conversion● Quick Stats:

○ Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.

○ Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.

○ 40% Of Mobile Searches Have Local Intent

Reviews Gain Importance

● Larger Ranking Factor● Sep 2016 - Google Pulling in More Reviews From

Around The Web ○ https://webmasters.googleblog.com/2016/09/showcase-your-sites-reviews-in-search.html

○ Requires Markup

● Zero Moment of Truth

Zero Moment of Truth

Penguin Real Time Updates

● Links Immediately Effecting Search Results○ 10 algorithmic changes per week

● Links Are Still VERY Important!● Build Links Through Relationships

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Actions For 2017

Set Up a Blogging Calendar

Answer Your Client’s Questions

Optimize Mobile For Google and Conversions

Get Reviews

Make Sure Your OnPage SEO is Up To Code

Google Trends - Wedding

JANUARY

Google Trends - Family

NOVEMBER

Google Trends - Seniors

JULY/AUGUST

Free SEO Resources for Photographers

Complete Guide To Photographer’s SEO - http://www.fuelyourphotos.com/seo-for-photographersGoogle's Recommendations on Hiring an SEO - https://support.google.com/webmasters/answer/35291Fuel your Photos Facebook Group (SEO For Photographer) - http://www.fuelyourphotos.com/group/ Pinterest SEO For Photographers (Webinar: 2 Hours) - https://vimeo.com/141564295/bd16aed715 Blogging Course - 4 Video Series on Photographers Blogging For SEO (Opt-in) - http://www.fuelyourphotos.com/blogging-course/ 128 Blogging Ideas For Photographers (Opt-in) - http://www.fuelyourphotos.com/blog-post-ideas-for-photographers-email/ Blog Idea Generator - http://answerthepublic.com/ Blog Idea (Social) - http://buzzsumo.com/ Free Website Audit For Photographers - http://www.turnerwebservices.com/ SEO Services For Photographers - http://www.turnerwebservices.com/ Google Search Console - https://www.google.com/webmasters/tools/home?hl=en Google Analytics - https://www.google.com/analytics/web/Google Mobile Friendly Test - https://www.google.com/webmasters/tools/mobile-friendly/ Google Page Speed Test - https://developers.google.com/speed/pagespeed/insights/ Video: 10X Content (Moz) - https://moz.com/blog/how-to-create-10x-content-whiteboard-friday Beginner Guide to SEO - https://moz.com/beginners-guide-to-seo MozBar (Chrome Extension) - https://moz.com/products/pro/seo-toolbar

Q&A