e²-commerce, the experiential e-commerce: moving from geeks-ar towards multichannel business...

39
commerce the experiential e-commerce Moving from geeks-AR towards multichannel business applications

Upload: seac02-srl

Post on 06-Dec-2014

13.356 views

Category:

Technology


0 download

DESCRIPTION

Presentation of Seac02 held at the Augmented Reality Event 2011 (are2011).The speech was included in the "Business Track" of the event, within the session "AR for eCommerce"Day One – Tuesday May 17th, 2011

TRANSCRIPT

Page 1: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

commerce

the experiential e-commerce

Moving from geeks-AR towards

multichannel business applications

Page 2: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

Seac02 is an Italian company

active in the AR sector since 2004,

providing AR solutions

mainly based on computer vision

2

Page 3: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

• Metterei la nostra presenza sul mercato mondiale, in termini di

partner e resellers, e clienti prendendo i dati dal sito web che ti giro

sotto.

• Over 3k users active world wide

• About 10k downloads of our authoring tool

3

International network

of customers,

resellers and partners

Over 3k registered users world wide

About 10k downloads of our authoring tool

Page 4: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

4

Page 5: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

eventually AR

5

started being popular

Page 6: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

6

with Viral marketing campaigns

Engaging people

Page 7: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

7

With Entertainment

and Gaming

Page 8: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

8

With virtualTry-on for product

experience

Page 9: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

9

Even thanks to the diffusion of

new technologies coming with

smartphones and new concept devices

GPS &

Compass Live camera

images

Page 10: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

10

Computer Vision based

Mobile AR

Page 11: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

11

GPS & compass based

Mobile AR

Page 12: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

12

Focusing on Product Experience

And try-on applications

Page 13: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

13

We saw Try-on of glasses

Page 14: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

14

Try-on of watches

Page 15: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

15

Virtual

Try-on of shoes

Page 16: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

16

Try-on of hair styles

Page 17: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

17

What do

these AR applications have

in common

Page 18: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

18

wow effect for the

temporary

campaigns

on demand

Projects

not continued after launch

Page 19: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

19

Our customers highlighted

difficulties and high level budgets

required to generate and publish

contents and technological barriers to get them

accessible easily

Our experience…

Page 20: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

Seac02 unveils

the

commerce platform

20

Page 21: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

The commerce platform

offers a series of services in cloud

to easily generate and manage

contents and AR projects

For product experiences

21

Page 22: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

The commerce platform

means to be

multi channel

22

Page 23: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

23

and cross platform

based

Page 24: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

24

Do you have a

3D model?

Page 25: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

25

Connect to the

platform

Page 26: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

26

Use the available

tools to prepare

your 3D

Page 27: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

27

Don’t have a

3D model?

Page 28: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

28

Create it in a few

shots

Page 29: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

29

upload your photos and get your 3D model

from the platform

Page 30: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

30

Create all the

instances

of your product

Page 31: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

31

360

°

You can generate

Realtime rendered 3D

Or HTML5

Interactive 360°

Page 32: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

32

As well as

Set up your AR project

Page 33: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

33

Choose the

technology you want to use (marker, NFT, NI…)

And your target (web, mobile, kiosk…)

Page 34: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

34

Store them on the

in cloud platform

Page 35: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

35

Get your script to be

embedded in your

web store page

Page 36: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

Confidential 36

WEAR

A complete

platform to

Create &

View Augment

Page 37: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

37

There’s more At the

Seac02 is going to

introduce the new concept

of Extended Virtuality a new way to live our

commerce

Page 38: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

38

advantages?

Accessibility

Multichannel

Low management cost pay per use

We deal with storage, delivery, maintenance and

any logistic issue

Users must just embed their own contents

Industrial process, do-it-your-self for the user

Page 39: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

Thank you

Ing. Matteo Gualano

COO Seac02 S.r.l.

[email protected]

www.seac02.it

39

Follow

seac02

esquarecommerce

Be friend

Linceo VR

Join the group

Seac02