The E-Cell Business QuizBY THE QUIZ CLUB, IIT KHARAGPUR

AKA, THE PEOPLE'S SOCIALIST QUIZ COMMITTEE OF THE PROLETARIAN REPUBLIC OF KGP

Follow us at: www.facebook.com/Quizzerskgpquizclub.wordpress.comQM: AJAY VISWANATHAN (5TH YR, EC)

PrelimsTHE ELEVATOR PITCH

Rules 20 Questions in all

Questions 5,10,15,20 are star marked, which would be used to break ties

Questions have ample clues in them. Write succinct answers

Do not indulge in any form of espionage or scams. Switch off your mobile

The Quiz Master’s decision is final and binding

No markets crashed during the making of this quiz

What to expectSTARTUPS, ADVERTISEMENTS, ETYMOLOGIES, ORIGIN STORIES, SHOW-BIZ, SPORTS, GOOGLE, APPLE AND OTHERS

Straightforward question

The ferret is a mammal belonging to the weasel genus.

What is a group of ferrets called?

1

Business Alternate variations are busy-ness, besynes and fesynes

What is the term/phrase to describe this?

This term is over a decade old. However it has recently made a comeback becoming a buzzword in the tech-space today.

It is a scenario in which objects, animals or people are provided with unique identifiers and the ability to automatically transfer data over a network without requiring human-to-human or human-to-computer interaction.

It has evolved from the convergence of wireless technologies, MEMS and the internet.

2

Internet of things

Connect to a person

3

Hugh Jackman

What did he start? Evan Spiegel and Robert Murphy were frat brothers at Kappa Sigma at Stanford University.

They had previously founded FutureFreshman.com

They were in the news last week after their user database was hacked resulting in disclosure of about 4.6 million usernames and phone numbers.

4

Snapchat

Identify the company This company was started in 1979 by Anil Moolchandani. It initially sold song books, posters and leather patches before moving into it’s a category we know them for today.

It went public in 1995, and listed on NSE and BSE in 1998.

It recently launched a new range of tees under the brand name Ginger Lemon, under categories like – attitude, humour and spiritual.

*5

Archies They also sell jewelry, crystal ware, chocolates and perfumes on their website archiesonline.com

What is different about Ginger Lemon is that it allows you to print a caption of your choice on their tees

ID the company This company celebrated its 110th anniversary in 2013. They ran a campaign called ‘110 years of freedom’ for the cause.

One of the two major events was held in Rome, where Time magazine’s Man of the year for 2013 paid a surprise visit.

The other event was held in Milwaukee, where the company has its headquarters.

6

Harley Davidson

Arundhati Bhattacharya recently became the first woman chairperson of which Indian bank?

7

State Bank of India

Company Y’s rep talking about X (in pic). Id both (1/2 pts)

“X is a talented entrepreneur who has helped create groundbreaking new businesses in the social media and commerce spaces,” said Y CEO Robert A. Iger in the release. “The perspective he brings to Y and its Board is extremely valuable, given our strategic priorities, which include utilizing the latest technologies and platforms to reach more people and to enhance the relationship we have with our customers.”

8

Jack Dorsey, Disney He quoted Walt Disney himself in a tweet following his appointment –

I only hope we don’t lose sight of one thing—that it was all started by a mouse.

ID his venture Luis von Ahn is no stranger to the tech world. As an associate professor at Carnegie Mellon University, he created CAPTCHA as a method of verification. He went on to start reCAPTCHA for book digitization which was acquired by Google in 2009.

His latest venture aims to revolutionize teaching through crowdsourcing. It is the number one education app in app stores at a global level.

9

Duolingo Free language learning application

Id (1/2 pts) X is a motivational speaker, author and former stockbroker.

X is also in the news due to Y.

*10

Jordan Belfort His book The Wolf of Wall Street has been made into a movie by Martin Scorsese

Identify him X is a biochemical major from the University of Iowa. He dropped out of college after he got his first break with the International Modelling and Talent Association.

He has investments in Skype, Foursquare, Airbnb, Path and Fab.com. He is also the co-founder of the venture capital fund A-Grade Investments.

He has recently been hired as a product engineer for Lenovo.

11

Ashton Kutcher

ID this new service by Google

In a bid to target the massively popular AWS, Google has launched its own Cloud Platform service for businesses.

What is it called?

12

Google Compute Engine

Id the brand ambassador

13

Magnus Carlsen The current World Chess Champion

Connect this list1. Michael Jackson

2. Elvis Presley

3. Charles M Schulz

4. Elizabeth Taylor

5. Bob Marley

6. Marilyn Monroe

7. John Lennon

8. Albert Einstein, and so on

14

Forbes list of highest earning dead celebrities

Etymology of which company?

The name combines the Latin word for ‘day’ and the greek word for ‘earth’. Together, the two words mean celebrating life every day, everywhere.

One of their catchphrases goes as, ‘Every day, everywhere, people are enjoying our brands’

We know it for a high-profile acquisition in 2011.

*15

Diageo Took over United Spirits

Who is the advertiser?

16

VISA cards To teach kids about dos and don’ts of online payments.

ID the outletPete Buck partnered with Fred DeLuca to start this chain of fast food outlets.

17

Subway Fred wanted to become a doctor and opened a submarine sandwich shop to help pay for it. Dr. Peter Buck loaned him $1000 and offered to become a partner.

ID the company X was founded in 1945 by Fritz X and seven fellow engineers of the University of Hannover in a lab called Laboratorium Wennebostel (shortened ‘Labor W’).

Their first product was the DM 1 and later the DM 2. They began production of Geophysical equipment with the first noise-compensated microphone DM 4, microphone transformers, mixers and miniature magnetic headphones.

‘Labor W’ was renamed X electronic in 1958.

Id this ‘notoriously viral’ company.

18

Sennheiser

Id X disguised as Walter White from the TV show Breaking Bad

19

Warren Buffet

Name her husband 23andMe is a personal genomics and biotechnology company that provides rapid genetic testing. Their personal genome test kit was named invention of the year by Time magazine in 2008.

The company was founded by Linda Avey, Paul Cusenza and Anne Wojcicki.

Who is the more famous half of Anne Wojcicki?

*20

Sergey Brin Co-founder of Google