dynamic stand pricing
DESCRIPTION
Traditionally stands at an exhibition are sold with a flat price per square meter, and this is still the method most commonly used today. However, organizers are increasingly becoming aware that certain stands within the venue floorplan have a higher value than others, which is leading to an emerging trend of dynamic pricing, where stands are priced according to their value to exhibitors. This guide gives an overview of dynamic stand pricing for exhibition organizers. For more useful information, see http://www.showplans.com/introduction-to-dynamic-stand-pricing-a-guide-for-exhibition-organizers/TRANSCRIPT
Introduction todynamic stand pricing
A guide forExhibitionOrganizers
What is dynamic pricing?
Some stands within the floorplan have a higher value than others.
What is dynamic pricing?
Dynamic pricing means pricing stands according to their value to exhibitors.
Why do some parts of the floorplan have a higher value?
Prime sites:Attract more visitors
Prime sites:Are more visible
Why do some parts of the floorplan have a higher value?
Why do some parts of the floorplan have a higher value?
Prime sites:Are closer to feature areas
Why do some parts of the floorplan have a higher value?
Prime sites:Have more open sides
How can I take advantageof these prime sites?
A demand exists for them anyway, so you can capitalize on this.
How can I take advantageof these prime sites?
You can also create more prime sites to increase the value available.
How do I optimize standslocated around prime sites?
First, you need to know what your attendees are looking for.
How do I optimize standslocated around prime sites?
Once you have established this, you can price stand locations according to the most popular feature areas.
How do I increase trafficto certain areas?
Positioning goody bag collection points and other highinterest areas away from the entrance can force attendees to walk through particular areas of your choice.
For more help withoptimizing your floorplans,
talk to the experts.
For more help withoptimizing your floorplans,
talk to the experts.