driving value throughout the product lifecycle -...

26
Driving Value throughout the Product Lifecycle Fabrizio Ferro Director, Technical Sales & Business Development PTC

Upload: hakhanh

Post on 06-Apr-2018

224 views

Category:

Documents


3 download

TRANSCRIPT

Driving Value throughout the Product Lifecycle

Fabrizio Ferro Director, Technical Sales & Business Development

PTC

2

Overview

Product Manufacturers Challenges

Understanding PLM’s Role

Common Activities that Drive Value

Realizing Value: Path, Processes & Solutions

Customer Perspectives

3

Global Development

Quality Management

Cost Management

Risk Management

Systems Engineering

Software Engineering Product Validation

Hardware Engineering

Supply Chain Design Collaboration

Materials Management

Requirements Management

Parts Planning

Service Engineering

Failure Analysis

Manufacturers Challenge is Addressing Critical Business Activities

4

Strategy Coordination

Typical Organizational Structure and Activities

Operations

Strategy

Operational Coordination

Hardware & Software

Engineering

Supply Chain & Manufacturing Sales & Service

Supply Chain Design Cost Management Risk Management Mfg Process

Engineering Tooling Design

Systems Engineering Hardware

Engineering Software Engineering Product Validation

Requirements Application

Engineering Service Engineering Parts Planning Service Information Failure Analysis

Purchasing Logistics Supplier Quality Production

Scheduling Production Control

Master Data Project Accounting

Demand Generation Pipeline Management Contracts Service Scheduling Service Delivery Parts Logistics

PTC Optimizes

ERP Optimizes

5

Enterprise Solutions

Global Platforms

Global Development

Global Quality

Global Offerings

Product Information

Hardware & Software

Engineering

“Product Information” is the Common Thread

Supply Chain & Manufacturing

Supply Chain Risk and Compliance Component, Materials &

Supplier Management Sourcing & Cost

Management Manufacturing Planning

Workgroup Design Enterprise Design Model-Based Enterprise Software Systems

Lifecycle Management Systems Engineering

Sales & Service

Requirements Management Service Information Service Parts Warranty management Call Center Field Service

6

“Product Information” is Shared Across PTC Solutions

Product Information Single source of rich, digital truth that represents aligned and optimized decision-making:

Execution Manage operations for downstream, physical product and service output

Operational focus

Strategic focus

7

Overview

Product Manufacturers Challenges

Understanding PLM’s Role

Common Activities that Drive Value

Realizing Value: Path, Processes & Solutions

Customer Perspectives

8

ERP

Today Yesterday

ERP

Manufacturing Strategy PLM

Innovation Strategy

Quality Strategy

Supply Chain Strategy

CRM PLM

SCM HR

Manufacturing

Addressing the Challenge: PLM is Evolving

Innovation Strategy

Quality Strategy

Supply Chain

Strategy

Service Strategy

Manuf. Strategy

CRM

HR Finance

Logistics

...

9

PLM ERP

Change Management

Configuration Management Requirements Capture and Management

Variant Design and Generation

Production Scheduling Inventory Management

Sales and Order Management Shipping Logistics

Accounting and Financial Reporting

Manufacturing Process Management

System Design

PLM’s focus provides greater opportunities for cost savings

Strategy Operations

Decision made here can Impact ~ up to 80% of product cost

Decisions made here can Impact ~20% of product cost

Cost of change to the product here (while product is in digital state) = X

Cost of change to the product here (when product is in physical state) = 100X , 1000X, +

10

“Organizations implementing PLM can expect both top-line and bottom-line benefits that come from gains in time-to-market, operational efficiency, production costs and regulatory compliance” – Forrester Research

PLM’s Growing Influence – Analyst View

“As the backbone technology enabling mission critical new product development, Product Lifecycle Management (PLM) must become part of the corporate IT strategy.“ – Aberdeen Group

“In addition to PLM's inherent value, PLM decisions have strong influence on the business model and benefits that can be realized by ERP, SCM and CRM applications in downstream business processes; in that sense, PLM is the most fundamental business application in manufacturing [product development].” Since PLM fundamentally defines bills of materials, it influences the efficiency of ERP and supply chain activities. - Gartner

PLM’s significance rivals well-established enterprise solutions like ERP and CRM and potentially offers even greater value!

11

PLM’s Growing Influence – User’s View

EADS: strategic PHENIX initiative

“… The entire Group will benefit tremendously from this new partnership and from the creation of a harmonized PLM environment, which leads to cost savings, reduced time-to-market and improved product quality. We found that PTC came up with the most convincing solution and best serves our business needs.”

Jean Botti Chief Technical Officer, EADS

Cummins: design, build and service anywhere

“In switching to Windchill, we are looking to optimize accessibility throughout all functional areas of our PLM environment. In particular, the Windchill solution will allow us to best achieve our compliance and productivity goals and successfully extend our competitive advantage.“

Chris MacAslan, Director, Global PLM, Cummins

Otis Elevator: standardize global content & process management

“Windchill provides the flexibility and broad capabilities we need to manage heterogeneous CAD data, improve concurrent engineering worldwide and streamline data delivery to our manufacturing sites in a global development environment.”

Tom Saxe Vice President Worldwide Engineering Otis Elevator Company

12

Overview

Product Manufacturers Challenges

Understanding PLM’s Role

Common Activities that Drive Value

Realizing Value: Path, Processes & Solutions

Customer Perspectives

13

Activity: Enable accurate, controlled collaboration across globally distributed teams and partners with access to a single source of product data.

Global Development

Challenges: – Allow for distributed design work – Enabling cross-functional collaboration – Sharing data securely – Managing complex programs – Managing change across the lifecycle – Scalable performance

Critical solution capabilities: – Design modular product architectures – A single, high performance repository for information – A system that fosters the use of standard parts and processes – A secure and accessible environment for global teams and partners

Quality

Resources

Risk

Deliverables

Cost

Schedule

14

Activity: Ensure product performance, reliability, and safety are aligned with the requirements set for them over the course of a product’s life.

Quality Management

Challenges: – Manage quality throughout the product lifecycle – Integrate engineering changes early and often – Leverage lessons learned – Balance profitability with quality compliance

Critical solution capabilities: – Connect the quality efforts of cross-functional teams – Unite all enterprise-wide product development activities that address quality – Provide a single source of truth to improve management visibility into quality issues – Enable industry-proven quality management processes, such as Six Sigma, APQP,

21CFR Parts 11/820

Quality Management

Plan

Test

Manufacture

Innovate Design

Service

16

Activity: Efficiently manage product variants reducing cost of complexity in a globalized context

Complexity Management

Challenges: – Fulfill market demand with right, highly profitable products – Promote reuse to reduce costs and improve profits – Optimize value chain

Critical solution capabilities: – Provide all product intelligence to manage multiple technical and commercial product variants – Support product modularity and product platform approaches – Support new part introduction process – Track and control cost trends for the available and planned configurations – Options & Variants validation – Supply chain and components management and classification

17

Overview

Product Manufacturers Challenges

Understanding PLM’s Role

Common Activities that Drive Value

Realizing Value: Path, Processes, & Solutions

Customer Perspectives

18

Identify the “Right Things to Do” to Realize Value

Examine each value area and create a plan

Extended process value

Strategic value

Direct process value

Infrastructure/ tactical value

PTC Total Value Model

PTC Value Roadmap

19

Design Plan Concept Support Validate Production Organization

Requirements Definition and Management

Application Engineering

Tooling Design and Manufacture

Manufacturing Process Management

Process Transformation Drives Product and Service Advantage

Regulatory Compliance

Portfolio Management

Quality & Reliability Management

Change and Configuration Management

Program and Project Management

Concept Development

System Architecture Design

Detailed Development

Verification and Validation

Early Sourcing

Variant Design & Generation

Component and Supplier Management

Technical Compliance

Product Support Analysis & Planning

Technical Information Creation & Management

Equipment Lifecycle Management

Environmental Performance Management

PRODUCT LIFECYCLE

Hardware & Software Engineering

Enterprise

Supply Chain &

Manufacturing

Sales & Service

Performance Analysis & Feedback

Product Support Information Delivery & Field Knowledge Management

20

Process Transformation Enabled by Broad and Integral Technology Platform

Forward looking information is subject to change.

Business Reporting

CAD CAM

Change & Config. Mgmt Collaboration

Compliance Management

Component Management

Cost Management

Document Management

eBOM

Engineering Calculations

Enterprise Interoperability

ERP & Enterprise Systems

Manufacturing Process

Management

mBOM

Program Portfolio Mgt.

Quality, Risk, & Reliability Mgt.

Requirements Management

sBOM

Service Information

Delivery

Service Parts Planning

Software Management

Supplier Management

Systems Modeling

Technical Information Authoring

Test Management

Variability Management & Digital Mockup

Warranty Management

Workflow

CAE

ECAD

Visualization Software

Development Hardware Management

21

PTC’s Real Differentiator: Technology Infused with Process Knowhow

Deep Process Expertise

The industry’s deepest knowledge of processes that span the life of the product

Flexible, collaborative customer partnerships centered on insight into business objectives and value drivers

Leading Technology

Industry-leading capabilities with breadth across the lifecycle

Best of breed organic and acquired innovations

Unmatched integral and scalable architecture

22

Overview

Product Manufacturers Challenges

Understanding PLM’s Role

Common Activities that Drive Value

Realizing Value: Path, Processes, & Solutions

Customer Perspectives

23

Real Value from Real Customers

Stiebel Eltron is a leading manufacturers of high-end products for water-heating, air-conditioning, space-heating, and renewable energies Reduced the number of

components (with basically identical functionality) maintained in inventory

Increased the reuse of parts and assemblies across all sites

APC is nearly a $4 billion division of Schneider Electric with products ranging from small solutions for home to industrial factory systems

Reduced the cost of compliance by 80% over their previous, manual methods

Captured 70% of all required environmental parts data from suppliers in just 3 months – previous efforts yielded only 3% in 1 year

HP Imaging and Printing division spans 23,000 products and tens of thousands of suppliers across 160 countries

Achieved an 80% improvement in design and process reuse

Part counts fell 2% to 18%

Time-to-market, product cost and warranty cost reduced

Productivity rose between 20% and 30%

24

PLM is instrumental to success

26

Learn More:

Contact Your PTC Representative:

http://www.ptc.com/go/contact-us

For more PLM Information visit:

http://www.ptc.com/go/plm