Driving Profits with Purpose: How HR and Finance Can Collaborate and Inspire

67.3% of US employees are disengaged

$550 billion Cost to companies:

 Kelly McGill  CPO, Avvo

Talent Strategy

 Monica Williams  CFO, Avvo

Finance Strategy

Law Desktop Social Mobile

+ + +

Avvo helps consumers get the legal help they need.

•  Avvo Legal Services •  Free Legal Forms •  Free Q&A Forum

•  Lawyer Directory •  Avvo Advisor

What we’ll discuss

•  Why do team members disengage and what’s the cost?

•  How data uncovered trouble spots at Avvo

•  How we were able to get employees back on purpose

“I was disengaged when…”

59%

Don’t know their company’s

value prop

57%

Don’t find their company’s

mission statement motivating

44%

Like their company’s culture

45%

Trust their company’s leadership

A Case Study.

100% headcount growth in one year

Changing Dynamics:

Managers and Teams

Changing Dynamics:

Culture

From Start-up to High Growth

33%

Image courtesy of Britt Andreatta

HR + Finance = BFF

Data

•  Traditional HR Data •  McClean Engagement Survey •  Talent Review •  Competency Multi-Rater

Hypothesis

Optimistic!!!

Reality

41% of our talent was either mildly

or wildly disengaged

The Plan

Team Readiness

Enable and Empower

Inspire and Motivate

Team Readiness

•  Deliberate WFP and HC Management

•  Manager Training •  Employer Brand •  Conscious Business •  Yoga and Meditation

Enable and Empower

•  Action Planning for Engagement Survey

•  WIGs •  DUHBs - Decision Making

Framework •  Brown bag sessions

Inspire and Motivate

•  Collaboration Cup / Bathroom DJ •  Biz & Beers •  Avvo Star •  Avvo Accelerator

Fun Motivators

Inspire and Motivate

•  Compensation (ranges + bonus) •  Custom performance management

& goal setting

Performance and compensation motivators

Initial Results

How you can implement and Make HR + Finance = BFF

Q&A

Get Your Talent on Purpose

•  Talk to your CFO •  Understand your situation through

data and research •  Create an actionable plan •  Train and support the team; create a

continual learning loop

Thank You