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Achieving The ‘Triple Win’

Exploring New Ways For Non-Profits & Business to Collaborate

October 24, 2013

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Founder & CEO Jay Ziskrout @JBZiskrout4

ABOUT THE PRESENTERS

•  COO, CMJ Network •  Founder, LatinoVision.com •  MD, Epitaph Europe •  VP Promotion, Arista/BMG •  Performing Musician

Bus Dev Leslie Myers4

@RewardedGiving4

•  Marketing, World Resources Institute •  VP Cross-Sell, Citi •  Marketing Manager, J Crew •  MS Direct Marketing, Northwestern

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HISTORY OF COLLABORATION

•  Sales-Dependent Donations •  Donation Drives •  Grant Requests

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HISTORY OF COLLABORATION

•  Sales-Dependent Donations – Aligns with ‘conscientious "

consumption’ – Prioritizes product over cause – Commercial Co-Venture – Lack of clarity re: actual"

charitable impact.

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HISTORY OF COLLABORATION

•  Donation Drives – Can be highly effective. – Business needs to put some"

‘skin in the game’ for credibility. – Pressuring consumer can be"

counter-productive.

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HISTORY OF COLLABORATION

•  Grant Requests – Doesn’t directly help business. – Doesn’t maximize public "

awareness and goodwill.

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SLICING UP A SHRINKING PIE

•  Business focus on curating social/public image. •  Corporate pressure to maximize profits. •  Increasing Non-Profit 'Competition.’ – 25% growth!

•  Key To Bigger Slice: – Align objectives

Source: The Urban Institute

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WE'RE NOT SO DIFFERENT...

•  Different End Goals – Non-Profits: Addressing a social/cultural problem – Business: Maximizing Profits

•  Means Are The Same: – Public Awareness – “Sales”

•  Aligning means is "cornerstone of "mutual success.

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WIN-WIN IS NOT ENOUGH!

•  Success usually depends on public engagement. •  We need a ‘Win’ for the public too! •  Triple Win: -  Incentivize the public to "

both Give and Spend.

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ENGAGING PEOPLE W/ ‘REWARDED GIVING’

•  Social Rewards: Give credit where credit is due. •  Redeemable Rewards •  Donation Matching •  Unlock Exclusive Content •  Brand / Cause Fit •  Consumer Choice

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SUPPORTING STATS

What People Say •  92% of consumers want

brands to ‘Give Back.’ •  Only 16% believe that

business has made a positive impact on social & environmental issues.

•  25% believe that they can have a significant impact through purchase decisions.

What People Do •  55%+ have switched to

more socially responsible brands.

•  65% are willing to donate as part of a CSR program.

•  ebay Giving Works: -  Merchants with charitable

component in listings, sell 30% more over time.

Sources: Cone Echo 2013 Global CSR Study, PayPal: Fisman, Effenbein, McManus

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WHAT WE DO •  ‘Rewarded Giving’ platform built on belief in the

“triple win” model. •  Enable business to measurably and profitably

connect with consumers around shared values. •  Platform costs borne by business.

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THE PLATFORM •  The public is invited to give, in return for social

and economic incentives: •  Social Status •  Redeemable "

Rewards •  Digital Media

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OUR CAMPAIGNS HAVE:

4-15% Make Donations. !Up to 50% Click Through. !

Up to 35% Make Purchases. !

Awareness: Social Thanks + Giving Squads contests have generated millions of positive social media impressions. Sales: Consumers are motivated to give, share, and purchase.

Up to 73% of donors share socially!

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A NEW COLLABORATION TOOL •  Easy, self-service platform for SMB. •  Low cost subscription-based service. •  Can be deployed to Web and Facebook Pages. •  Share this link with your business partners:

http://get.CharitableCheckout.com/smb/ •  Platform Demo