© 2009 Jorge Serrano González-Barosa

Driving Customers and Salesin Uncertain Times

Special Presentation BRC

London, 1st of December 2009

© 2009 Jorge Serrano González-Barosa

1

¨ If you look for different results, do not do always

the same thing ¨

Albert Einstein

© 2009 Jorge Serrano González-Barosa

Change Marketing Dynamics

Use of WEB 2.0

Develop the new CRM Ecosystem

Learn from your customers

There are 4 key areas to be developed faster

2

Change Marketing Dynamics

Use of WEB 2.0

Develop a new CRM Ecosystem

Learn from your customers

Just some Key Areas to strongly develop…

© 2009 Jorge Serrano González-Barosa

3

© 2009 Jorge Serrano González-Barosa

4

GAP has transformed overnight a completely store in Vancouver, from ceiling to floor

© 2009 Jorge Serrano González-Barosa

5

It is the time of People:Internet 2.0 = ¨ to share ¨

© 2009 Jorge Serrano González-Barosa

6

Marketing in 2.0 must be alive, it is necessary to hear your

customers and to talk to them ¨

© 2009 Jorge Serrano González-Barosa

It is necessary to Change our Marketing Dynamics

7

It is time for the peopleInternet 2.0 = to shareCRM + Web 2.0 = CRM 2.0

© 2009 Jorge Serrano González-Barosa

8

The new CRM Ecosystem is there to help us…A new paradigm of CRM has born; CRM 2.0

© 2009 Jorge Serrano González-Barosa

It is necessary to Change our Marketing Dynamics

9

It is time for the peopleInternet 2.0 = to shareDo you really listen to

your customers ?

© 2009 Jorge Serrano González-Barosa

World has changed,

10

Use some channelsof Communicationexisting out there…

© 2009 Jorge Serrano González-Barosa

It is necessary to Change our Marketing Dynamics

11

Driving Customers and Sales in a New Era of Uncertainty requires

to Innovate…

© 2009 Jorge Serrano González-Barosa

It is necessary to Change our Marketing Dynamics

12

And you have all tools to make it possible,

just use them…right