dr sweid innovation supreme for smes

MA

RK

ET S

CA

N E

FFO

RT

CREATIVE THINKING EFFORT

Strong

Medium

Weak

Dr. SWEID’s MATRIX OF INNOVATION FOR SMEs

Innovation?

Strong Weak Medium

Very Marginal

Innovation

Good Innovation

Innovation

Marginal

Innovation

Innovation

Dr Sweid Innovation Supreme for SMEs Dec 2012 1

Elaboration: Innovation Matrix Market Scan Effort • Getting Input From The Real World And Linkage With Reality For Real

Applications.

• Scanning of Needs, Problems, Opportunities, Similar Products and Ideas, Customers, Consumers, Available Technologies , Expert Advice, Success Stories, Market Research, Costs, Finance etc.

• Can include Emulating, Testing and Experimenting as Prototypes etc.

Creative Thinking Effort • This is Out of the Box Thinking, the Novelty and Fantasy End.

• Application of all known 50+ techniques for creative thinking including

Mind Mapping, Brainstorming, Analogy, Combinations , 5WHYs etc.

Innovation Supreme = Ample Creative Thinking + Ample Market Scan


Dr. SWEID’s DUAL PROCESS CONVERGENCE

Creative

Thinking External

Scan

Convergence

INNOVATION SUPREME 3 Dr Sweid Innovation Supreme for SMEs Dec 2012

Elaboration: Dual Process Convergence The Process Of Convergence Goes In Zigzag Alternating Steps:

• From Market Scan to Creative Thinking , then back to Market Scan, then Creative Thinking and so forth a few time …. – For instance, you have a new idea. You go to market scan to check it out and

improve, then back to your fantasy, then again to the market for refining and making it more viable and more differentiated and WOW etc.

• It is about the combination of fantasy and reality

• There is then convergence towards the INNOVATION SUPREME, the great successful novelty.

• Two independent teams can be deployed, one for market scan and one for creative thinking, but both should interface regularly .


Innovation Supreme To Find Your Hidden Paradise, Or Even Create One


Innovation Supreme to Make a Quantum Leap


Dr Sweid Innovation Supreme for SMEs Dec 2012

Dr. Stephen M. Sweid is a business consultant, researcher and trainer with over 20 years consulting experience on the international scene: Europe, USA, Middle East and Far East. He has involved as expert in technical assistance projects of international organizations, such as UNDP, UNIDO, World Bank, European Commission etc, as well as in consulting projects commissioned by multinationals. He is member of a number of international professional research and consulting societies. He is currently active in the UAE, UK, and other locations. His consultancy focuses on strategic issues, SMEs, Quantum Leaping, Innovation and Marketing. Profile on Linkedin.

Email: [email protected] web: http://www.cinnosys.com

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http://www.cinnosys.com/

dr sweid innovation supreme for smes

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