dr. sally gainsbury discovery 2011 april 7, 2011
TRANSCRIPT
centre for gambling education & research
Dr. Sally Gainsbury
Discovery 2011
April 7, 2011
Centre for Gambling Education & Research
Current global state of Internet gambling and sports
betting
Canadian Internet sports betting
Australian Internet sports betting
Internet gambling and problem gambling
Conducting Internet gambling research
centre for gambling education & research
Centre for Gambling Education & Research
Initial explosive market expansion
Followed by period of consolidation
2,319 Internet gambling sites available in March
2011
89% of English-language sites accept play from
Canada
199 different forms of payment
Internet gambling is highly accessible
Centre for Gambling Education & Research
32%
21%
18%
4%
17%
2% 1%
Casino PokerSports/race book LotteryBingo Skill gameBetting exchange
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Of the 79 jurisdictions the major providers – and #
of sites - are:1. Malta – 460
2. Netherlands Antilles – 299
3. Gibraltar – 291
4. Costa Rica - 202
5. Kahnawake – 183
6. United Kingdom – 117
7. Alderney – 104
8. Antigua & Barbuda - 65
9. Cyprus - 62
10. Italy 62
11. Isle of Man – 44
12.Panama - 38
13.Australia -32
14.United States - 29
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A permissive legal framework
Low and predictable taxes
Availability of low costs workers that speak the required language
Appropriate time zone
Telecommunication systems
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Annual growth of10-20%
Internet gambling represents 5-10% of global gambling market
Sports betting estimated to be 41% of total online market
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Gross Gaming yield (US$ million)
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Betting heightens interest in sports
Televised sports events
Increased broadband access
Increased mobile access
Liberalised regulation
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Bookmaker
◦ Fixed odds on bets
◦ spreadline & moneyline
Pari-mutuel betting
◦ Proportional distribution of winning bets (less commission)
Exchange betting
◦ Players match each others bets (less commission)
Gamblers transfer funds using credit card or electronic payment to an account used to place bets
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Customer service
Attractive and user-friendly website
Sign-up bonuses
Referral bonuses
Competitive odds
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Customer service
Attractive and user-friendly website
Sign-up bonuses
Referral bonuses
Competitive odds
Reputation
Social interaction
Cross-gambling products
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Centre for Gambling Education & Research
No specific legislation for Internet
gambling
Criminal code (1985) covers all gambling
Provincial-based sites are being
introduced
Offshore Internet gambling sites are
easily accessible
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9% national participation
Higher participation by Internet gamblers
13% vs. 2%
54% of sports betting conducted online
Higher average monthly expenditure by Internet gamblers
$40 vs. $26
Wood & Williams (2009)
centre for gambling education & research
Centre for Gambling Education & Research
Interactive Gambling Act (2001)
Interactive wagering & lotteries legal
State-based policy & regulation
13th largest provider of online gambling globally
Productivity Commission recommended legalisation
Ongoing issues for regulatory consideration
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4-30% Australians gamble online each year
Sports betting fastest growing form of gambling
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2% of population usually place bets online
8% of bettors usually place bets online
Roy Morgan Research
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Example: Tabcorp
AUD$678 million expenditure in Q1&2 2009
18% annual increase
10% of the value of all bets wagered in 2010
Centre for Gambling Education & Research
Centre for Gambling Education & Research
95% male
67% married or living with partner
26% completed high school
29% completed 1 or more university degrees
65% employed full time
16% earn >$150,000
74.3% have placed sports bets online (n=903)
Preliminary results
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29%
75%
22%
11%
1%
0% 20% 40% 60% 80%
land-based
Internet - computer
Internet - mobile
telephone
interactive tv
Preliminary results
Centre for Gambling Education & Research
More likely to be male than non-Internet sports bettors (87% vs. 67%)
In the general population, men are 3 times more likely to have placed a bet online than women (3.8% vs. 1.3%)
Roy Morgan Research
Preliminary results
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More likely to earn >$150,000
Preliminary results
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81% gamble from home
8.5%
61.6%
28.7%
1.2%0%
10%
20%
30%
40%
50%
60%
70%
6am –
12pm
12pm –
6pm
6pm -
midnight
midnight
– 6am
Preliminary results
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Preliminary results
Centre for Gambling Education & Research
Preliminary results
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Factor Percentage
general reputation 35
payout rates 33
monetary deposits safe and wins paid out
in timely fashion
30
bonuses/provision of monetary incentives
to play
13
legality 13
better game experience/interface 12
country the site is based in 12
recommendation from friend(s) 10
software used 10
fairness of games 6
larger range of games 6
Preliminary results
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Factor Percentage
don't have to drive anywhere or leave the house 62
24 hour availability/convenience 54
no crowds 35
greater privacy/anonymity 33
no unpleasant people 33
more physically comfortable 32
higher payout rates (better odds, lower potential
losses)
27
less noise 22
interesting/exciting games) 21
less smoke 14
better game experience (higher speed of play, more
leisurely speed of play, more
12
able to smoke 7
land-based gambling unavailable or illegal 2
Preliminary results
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Factors Percentage
too convenient 38
easier to spend more money 34
poorer social atmosphere (no crowds, too isolating) 20
more addictive 17
worry about monetary deposits being safe and/or having
wins paid out in timely fashion
13
poorer physical atmosphere (lacks the lights and noise of
a real casino, etc.)
12
poorer game experience (not as fun, etc.) 11
difficulty verifying fairness of games 11
lack of face-to-face contact makes betting more difficult 7
difficulty excluding underage gamblers 4
Illegality 3
Preliminary results
centre for gambling education & research
Centre for Gambling Education & Research
Research shows higher rates of problem gambling among Internet gamblers
Increasing number of Internet gamblers and sports bettors presenting for treatment
Features that lead to problem gambling
◦ Accessibility and convenience
◦ Comfort
◦ Solitary play
◦ Affordability
◦ Anonymity
◦ Immersive interface
◦ Electronic payments
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Preliminary results
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Wood & Williams (2009)
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Internet sports gamblers more likely to report problems with Internet gambling
◦ 33% of Internet gamblers
Non-Internet gamblers more likely to report problems with land-based gambling
◦ 52% of non-Internet gamblers
◦ 23% of Internet gamblers
Preliminary results
Centre for Gambling Education & Research
21% admitted gambling problems
68% had problems before gambling online
16% had disrupted sleep
10% had disrupted eating
19% spent more $ using electronic means (credit cards, bank transfers)
Preliminary results
centre for gambling education & research
Centre for Gambling Education & Research
consolidation
more non-traditional gambling brands entering
the market
more land-based gaming brands entering the
market
more targeting of growth markets
more cross-selling of products
greater efforts to hold onto existing players
more innovation/production of offerings and
formats
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more sports and types of bets
better security
increasing use of social media
increasing relationship with television
increasing use of sponsorship
investment in better systems and platforms
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Challenges
Lessons
Future Directions
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Difficult population to access
Self-selected non-representative samples
Difficult to access data
Diverse research questions
Unique ethics considerations
Dynamic field
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Internet gamblers are not a homogenous group
Online communication is difficult
Participation should be interesting
Involve stakeholders
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Collaboration with industry, government and
researchers
Multi-modal research
Player account data
◦ Gainsbury (2011) International Gambling Studies
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Further research required
Collaboration between industry, government and researchers
Responsible gambling promoted
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Menzies Foundation for supporting research
Roy Morgan Research for sharing data
Wood & Williams for use of online survey
Ethel Harris (University of Sydney) for
modifications to online survey
Prof. Alex Blaszczynski, Prof. Nerilee Hing & Dr.
Robert Wood for collaboration
Participating organisations that host links to
survey
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Dr. Sally Gainsbury
Post Doctoral Research Fellow
Centre for Gambling Education & Research
Southern Cross University
Email: [email protected]
Website: http://works.bepress.com/sally_gainsbury/