sally gainsbury and keith whyte. the next horizon: social casino games and responsible gaming
DESCRIPTION
Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming Session 8A Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014TRANSCRIPT
![Page 1: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/1.jpg)
The Next Horizon:
Social casino games & gambling
Sally Gainsbury Centre for Gambling Education and Research, Southern Cross University
New Horizons in Responsible Gambling Conference
January 29, 2014
![Page 2: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/2.jpg)
Background
Two studies commissioned by Gambling Research Australia
Interactive gambling in Australia (2010-2013) Prof. Nerilee Hing, Dr. Sally Gainsbury, Prof. Alex Blaszczynski, Dr. Robert Wood, Prof. Daniel Lubman, Alex Russell
The use of social media in gambling (2013-2015) Dr. Sally Gainsbury, Prof. Nerilee Hing , Prof. Paul Delfabbro, Dr. Daniel King, Prof. Alex Blaszczynski, Alex Russell, Prof. Jeffrey Derevensky
![Page 3: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/3.jpg)
Why do we need research?
Aims of research
Identify & understand emerging trends
Enable proactive responses to minimise harms
Requires cooperative stakeholder engagement
![Page 4: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/4.jpg)
Why social casino games?
Gambling and gaming should be fun
But some people have problems
Problem gambling is influenced by:
• Early exposure
• Attitudes
• Irrational beliefs
Social casino games may play a role in problems
Social casino games may be helpful
![Page 5: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/5.jpg)
Technology has changed the entertainment industry
1.0 2.0 3.0
Movies
![Page 6: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/6.jpg)
Technology has changed the entertainment industry
1.0 2.0 3.0
Games
![Page 7: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/7.jpg)
Gambling has stayed mostly the same, but access has changed
1.0 2.0 3.0
Gambling
![Page 8: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/8.jpg)
The prevalence of gambling themes
Gambling themes in entertainment are not new,
but the access of social casino games is unprecedented
An easy step to online gambling?
![Page 9: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/9.jpg)
Social casino games
Social casino games:
• Predominately gambling-themed
• Online through web or mobile (app)
• Connected to social media platform
![Page 10: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/10.jpg)
Variety of social casino games Often closely resemble online gambling
All forms – not just traditional ‘casino’
![Page 11: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/11.jpg)
Social casino games encourage connectivity
![Page 12: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/12.jpg)
Social casino games are free to play, no real prizes
But have their own currency
![Page 13: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/13.jpg)
Social casino games are not gambling 1. No payment required – consideration
2. No monetary rewards – prize
3. Outcomes may not be randomly determined – chance
Pick the gambling site
![Page 14: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/14.jpg)
Social casino games are growing 180 million active monthly social casino gamers
![Page 15: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/15.jpg)
Simulated gambling: Rated T for teens
Entertainment Software Ratings Board
666 games including gambling content rated suitable for teen or below
- 327 suitable for everyone
December 2013
![Page 16: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/16.jpg)
Entertainment Software Ratings Board
666 games including gambling content rated suitable for teen or below
- 327 suitable for everyone
December 2013
![Page 17: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/17.jpg)
Social casino games: Some concerns
• Inflated payouts may misrepresent gambling
• Games may increase positive impression and desire to gamble
• May not be clearly distinguished as games
• Operators may attempt to convert players to gambling
Industry self-regulation
![Page 18: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/18.jpg)
Social casino games: Some potential?
• Games could teach responsible gambling
• Games could reduce desire to gamble
• Games could help people avoid gambling
![Page 19: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/19.jpg)
Social casino gamers also gamble
Survey of 1,103 US social casino game players
• 68% interested in gambling
• 67% would gamble online
• 36% visited casinos SuperData, 2013
Youth surveys show correlation between playing gambling-themed games, gambling, and gambling problems
?
![Page 20: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/20.jpg)
Will gamers gamble?
Approximately 2% of social casino gamers pay to play
“the psychographic needs that social gaming provides versus real-money gaming are completely different.”
Paul Thelen, CEO Big Fish Games
Do gamblers also use social games?
![Page 21: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/21.jpg)
Investigation of social casino games amongst gamblers
Sally Gainsburya,b, Nerilee Hinga, Alex Russella,b, Alex Blaszczynskia,b, Rob Wood D, Dan Lubmanc aCentre for Gambling Education and Research, Southern Cross University b School of Psychology, University of Sydney c Turning Point Alcohol and Drug Centre, Eastern Health and Monash University D Department of Sociology, University of Lethbridge
This study was commissioned by Gambling Research Australia – a
partnership between the Commonwealth, State and Territory Governments
The findings presented here are preliminary and not final
![Page 22: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/22.jpg)
Investigation of social casino games amongst gamblers
Nationally representative telephone survey (N=15,006)
2,010 adult gamblers
Nov-Dec 2011, Australia
Aim: To investigate the use of social casino games in a sample of Internet and land-based gamblers
![Page 23: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/23.jpg)
Which gamblers play social casino games?
13% had played social casino games
Social casino gamers more likely to be:
- born in Australia
- younger
0 10 20 30 40
18-19
25-29
35-39
45-49
55-59
65 or older
%
Non-social casinogamers
Social casino gamers
![Page 24: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/24.jpg)
How do social casino gamers gamble? Social casino gamers more likely to:
• gamble online (25% vs. 5%)
• Gamble on all forms (except lottery)
• Gamble on the same activities they play as games
0 10 20 30 40 50 60 70 80
Keno
Poker
Casino table games
Bingo
Instant scratch tickets
Horse or dog race wagering
Sports betting
Gaming machines
%
% of social gamers who also gamble on the same activity
![Page 25: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/25.jpg)
Which social casino games do gamblers play?
0 20 40 60 80 100
Instant scratch tickets
Sports betting
Horse or dog race…
Bingo
Keno
Poker
Casino table games
Gaming machines
Female
Male
• Poker
• Slots
• Casino
![Page 26: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/26.jpg)
Do social casino gamers have gambling problems?
Problem Gambling Severity Index (N = 1,768)
0 50 100
Non-problemgamblers
Low risk gamblers
Moderate riskgamblers
Problem gamblers
Social casinogamers
Non-social casinogamers
![Page 27: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/27.jpg)
Is social casino game play related to gambling?
• Gender game preferences similar
• Substantial overlap between preferred gambling & social casino game activities
• Social casino gamers more similar to Internet gamblers
• Social casino gamers more involved gamblers & more likely to experience problems
But no causal inferences can be drawn
![Page 28: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/28.jpg)
Further understanding of gamblers & gamers needed
Why play for free when I can win real
money?
Why pay when I can
play for free?
![Page 29: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/29.jpg)
Impact of social casino games on problems may vary
Why play for free when I can win real
money?
Why pay when I can
play for free?
![Page 30: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/30.jpg)
Conclusions
• Some gamblers also play social casino games (mostly Internet gamblers)
• Convergence between social casino games & gambling likely to continue
• Regulatory interest will continue – self-regulation preferred pathway
• Problem gamblers may use social casino games in helpful & unhelpful ways: – Clinicians need to understand
– Operators need to implement consumer protection measures
– Regulators need to understand impacts
![Page 31: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/31.jpg)
Acknowledgments
Collaborators: Nerilee Hing, Alex Russell, Alex Blaszczynski, Dan Lubman, Robert Wood
Research commissioned by Gambling Research Australia
The views expressed in this presentation are solely those of
the author. The information, views and references material in this presentation are provided solely on the basis that the audience will be responsible for making their own assessment of the information provided
![Page 32: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/32.jpg)
Further details
Gainsbury, S, Russell, A., & Hing, N. (In Press). When the chips are free: An investigation of social casino gaming among gamblers. Computers in Human Behavior. Accepted Jan 14, 2014
Gainsbury, S., Hing, N., Delfabbro, P., King, D. (2014). A taxonomy of gambling and casino games via social media and online technologies. Submitted manuscript.
The full Interactive Gambling in Australia research report will be released by GRA in 2014
![Page 33: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/33.jpg)
Thank you, questions?
Dr Sally Gainsbury Postdoctoral Research Fellow, Centre for Gambling Education & Research,
Southern Cross University
Email: [email protected]
Website: http://works.bepress.com/sally_gainsbury/
@DrSalGainsbury
![Page 34: Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming](https://reader033.vdocuments.site/reader033/viewer/2022051400/54c68c654a7959a2128b4709/html5/thumbnails/34.jpg)