YouTube Promoted Videos

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• What is YouTube• Why YouTube• YouTube Fact and Statistics• YouTube and Search Engines• YouTube and Promoted Videos

What is YouTube• Video Sharing• Video Uploading• Video Viewing• Content like Short Films, Video Blogs,

Movie Clips, Music Videos• Largest video site over the web• Both Media and a community• Source of Entertainment, knowledge,

engagement, etc

Why YouTube• Around 100 Million Visitors visit YouTube per Month• Second option for information other than search giants like Google• Relevant Videos• Affects Search results• Free• King of video content

YouTube Facts and Statistics• Exceeds 2 billion views a day• Every Minute 24 hours of video is uploaded• Average netizen spends 15 minutes a day on Youtube• Over 3 million auto-shares on various sites in a day• There are more than 400 tweets per minute containing a YouTube link• 52% Male and 48 % female users. 44% are aged 18-44 years• People come to YouTube to visit 1 video, but end up watching several

videos like 7 or 15 videos.

YouTube and Search Engine• Affects Search results• Title is keyword for

search results• Description must be

keyword rich• Video Search Engine• Source of Backlink

YouTube and Promoted Videos• Enables Search Advertising• Benefits

– Keyword based targeting– Drives community engagement– YouTube Search Results pages, within Related Videos and on the YouTube homepage– more video views and a higher view count– Product Awareness– Drive traffic to other sites with enabled hyperlinks– Action Based marketplace– Auction Based marketplace– Statistical data– Views are 3x more than any other searched video.

Effective Promoted Videos• Create a channel• Don’t be glamorous be authentic• Keywords are key• Using overlay to its best• Don’t be boring• Don’t be repetitive• Keep Interacting through comments i.e. keep the engagement• Only Commercials should not be a part of your strategy• Video must be sharable and explanatory. Virality is followed• Keep user engaged with effective overlays

Promoted Video Overlay

Effective Promoted Videos• http://www.youtube.com/thedatefillum

Thank You

All the images used in this presentation are taken from Google's Public Image

Search with no intentions of violating any Copyright laws.

You can connect with me on Twitter @gupta_kaushal