Promoted Video May 2011

Promoted Video

What is a Promoted Video Ad?

Ad Text Easy to create

standard 3 line text ad

ThumbnailEither video thumbnail or

icon from channel

AuctionSet your max bid to improve positioning

AuctionSet your max bid to improve positioning

Where do you place a Promoted Video ad

4

Where do you place a Promoted Video ad

Source: UK consumption study, May 09.

Prompt users to action after seeing your ad

Full Circle

Plan how to intercept, and guide the user journey

Place ads against Search Results

Place ads onPartner Watch pages

Use AdWords to create campaign

Add Call to Action to Video on Landing page

Drive traffic to your site

How to measure effectiveness

Use YouTube Insight to track and optimize

What does Promoted Video bring to the YouTube Channel?

A promoted videos bedrock account would be used to maintain communication with user. Elements of a brand channel are benefits to such activity also:

Promoted Video allows for targeted & broad exposure

youtube.com::pyv-top-right-homepage

Boosts low view videos & encouraging conversation

DCUO PYV began on 10th Jan

Build your keywords using Google KW tool…

…and YouTube kw tool

https://ads.youtube.com/keyword_tool

Why: Achieve Objectives using Videos

Buzz

Drive awareness and interest

Education

Inform your customer about your business

Conversion

Drives sales

Engagement

Start a conversation with your customers

We can do more on YouTube

We can do more on YouTube