Who’s Dropping off Facebook?
Stats from Jan 2011 - Jan 2014
TOTAL USE (USA)
146.8 MiLlion
180.0 MILlion
January 2013January 2011
Use by people aged 55+ has increased 80.4% while among people 13-17 it’s decreased by 25.3%!
AGE
61% ofFacebook Users Log inDaily(727 million)
DAILY USE (world)
Since January 2011…
Facebook use in Houston has increased only 23.8% and 26.3% in Chicago.While…
Facebook use in New York has increased 119.7% and in San Francisco 148.6%!
LOCATION
73% ofFacebookUsers Signin on Mobile (874 million)
MOBILE USE (world)
Use by college students has decreased by 59.1%, while use by alumni has increased by 64.6%!
EDUCATION (USA)
● Facebook is still King (and Queen, and the rest of the royal family) - but it’s changing
● B2B Companies don’t get to slack on Facebook. Your market there has increased 80% in 3 years!
● Businesses which market to teens need to devote time and energy to getting in on where teens are moving (Snapchat, Whatsapp and Kik)
● All businesses need to be optimizing their social profiles for mobile
Takeaways for Marketers
● http://newsroom.fb.com/key-facts● http://istrategylabs.com
SOURCES
Download the Complete Guide to Facebook Ads Ebook
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One Easy Tool for All of Your Online Marketingcreate online ads, contests, landing pages & email automation campaigns
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