Download - Website Marketing - BY SUZETTE BAECKELANDT
WEBSITE MARKETINGLinkedIn
Facebook Blogging MySpace
You Tube
AGENDASocial Media
Website MarketingWhat is Blogging?How to use the social media:
LinkedIn Overview Facebook How to Use MySpace Connecting YouTube Twitter
Questions
What is Social Media?
Social Online Networking Traditional Marketing
Social Online Networking + Marketing = CONNECTION!
Online Personality ProfileLinkedIn = Business Professionals World-wide Use
Main Time Use = 9 to 5pm Age Range = 30+ Business Connections, Colleagues, Network Event Connections, Etc.
FaceBook = Both Business and Personal Use Main Time Use = Nights / Weekends Age Range = 35 - 44
SOME business connections; mainly a “KEEP IN TOUCH” site
MySpace = Marketing / Exposure Main Time Use = Nights / Weekends Age Range = 35 - 44
Media Marketing; web commercials, Upcoming Events, Etc.
You Tube = Media / Video Marketing Main Time Use = Nights / Weekends Age Range = 18-55,
Age is evenly divided between males and females, and spanning all geographies.
Twitter = Both Business and Personal Use Main Time Use = Nights / Weekends
Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.
What Is Blogging?Blog = (noun & verb) a contraction of the term
“weblog” maintained usually by one individual with regular entries of commentary sometimes containing photos and videos.
Blogger = (noun) person writing the blog or commentary.
Subject - Any subject from political to personal journaling to input with anyone who visits and interacts with the page/site/blogger. Input: ideas/thoughts/concerns, etc.
Commentary – Regular input between writer and reader. Both reader and writer exchange, interact, and share ideas.
Interaction - Regular blogging from writer to reader and so forth becomes essential in the blogging process and success of the site.
TYPES OF BLOGSPersonal – on online diary to share to the outside
world.Corporate – Can be used to communicate within
a company or for marketing, branding, and public relations.
Genre - Some blogs focus on a particular subject, such as political blogs, travel blogs, Internal blogs, project blogs, quizzing blogs, etc.
Media - These blogs that contain videos, commercials, or interactive video are also known as a “Vlog”.
How Can Social Media and Blogging
Help YOU?MARKETING – PUBLIC RELATIONS –
BRANDINGGaining awareness to companies / new
prospectsInteraction between you and
StudentProspectMedia
Share thoughts, concerns, ideas.It is possible for blogging to be anonymous by
writer, therefore, honesty is more likely.
Social Online Media – Why Should You Care?
Reduces Transaction CostsLess Mailings / Cold Calling in:
Finding People Helping People Connecting with People
Network more “Actionable” For you
For others in your networkBetter Response
ProspectStudents
TOP Uses ofSocial Online Media?
Social AspectNetworking
Each Networking opportunity is a possible PROSPECT!
Job SearchSpeaking Engagements / ConferencesFind Key Employees or ConsultantsBusiness Connect with venture CapitalistsConnect Socially
Social Online ValueNetworking! Networking! Networking!Strategically Building a Network:
HR Depts.Training Specialists
Being found by Prospects, Current Students, Alumni, Relevant People
When people update profiles and move positions and companies – YOU HAVE AN “IN”.
RecruitingBuilding Relationships with Current Students and
Alumni.
HOW TO Join & Interact with ONLINE GROUPS
Facebook, MySpace, LinkedIn, Twitter –All have Groups to Join within site.
Do a “SEARCH” for relevant groups:I.E.: Adult Higher Education Group, Human
Resource Groups, Learning To Learn, Alpha Sigma Lambda, etc.
GET INVOLVED: Blog and Converse with each group
Create Your Own BlogCreate Your Own Group
Invite network connections
How To Get Started:Build a “Robust” profile on each and every siteAdd PhotosUpdate ContinuouslyRespond to each and every inquiry within a 24 to 48
hour time frameUpdate your contacts and be aware when people
move to different companiesJoin lots of “groups” within each Social Online
Network site. Blog to create awareness and conversation within the
groups as well as your own page blogging.Keep blogging current
3 KEY THINGS YOU CAN DO:1. Connect with Alumni / Current Students / Faculty /
Staff / Prospects:a) RELATIONSHIP FIRST! b) Start conversation – DON’T SELL! BE A RESOURCE!c) Find out what “Groups” they belong to – join those
groups.d) Start Discussion within Group offering advice and
insight .
2. Ask! Ask for help connecting with your “friends”/staff/faculty, etc. connections.
3. Find a Commonality with EACH AND EVERY connection!
a) Search for Relevant Groups and Connect / Blog / Talk/ Connect with those with common interests.
QUESTIONS?