Wednesday, december 12, 2012 khaleej times

[816556]

For more thanadecade,DANAhas remainedcommitted to

producing top-quality electric wa-ter heaters. The DANA brand issynonymous with high quality wa-ter heaters made from superiorquality raw material under strictquality control. The company hasthe most modern manufacturingfacilities and highly skilled moti-vated professional team to cater tothe needs of its valuable clients.The water heaters are manufac-tured in an ISo 9001:2008 certi-fied quality environment and aremade from the highest quality ma-terials and components in accor-dance with the highest interna-

tional standards and utilisemodern technology.

Keeping abreast of the latesttechnological developments in theindustry this year, DANA has in-stalled fully automatic online drypowder porcelain enameling (withtitanium plus) plant, which utilisesstate-of-the-art Italian technologyto manufacture world-class boil-ers. With the installation of thisultra-modern conveyorised plantthe company will be able to manu-facture up to 500,000 boilers peryear — making it among the larg-est manufacturers in the MiddleEast. The company’s facilities arefully integrated to manufacturethe finished product from the ba-

sic raw materials i.e. steel coils.The process starts with fully auto-matic coil processing centre andends with online powder coatingand packaging line.

Dry powder porcelain enamel-ing (with titanium plus) is the lat-est technology from Europe andbought to the UAE for the firsttime by DANA. Porcelain enamelis a glass–like coating, which isfused at 830˚C to create a me-chanical bond with the metal sub-strate. This makes the vitreousenamel layer robust and inert, pro-tecting the underlying steel fromrust and corrosion. The titaniumplus technology provides an addi-tional protective coating that en-sures that the glass lined tank thencan work for many years withoutproblems irrespective of the qual-ity of water. Porcelain enameltanks are widely used internation-ally and are approved for use inwater heaters by BIS, IEC, DIN(German), UL (US) standards.

All our water heaters complyw i t h I E C 6 0 3 3 5 - 2 -21:2002+A1:2004+A2:2008,which deals with the safety ofelectric storage water heaters andhave an extra-thick CFC-free PUF

insulation. This helps in heat re-tention and hence 30 per centmore energy savings over thenorms. Safety and quality are atthe forefront of the company’smanufacturing process.

Besides water heaters, DANAgroup is also consistently addingnew value-added steel products toits vast product portfolio. TodayDANA group has more than500,000 square feet of manufac-turing facilities in the UAE withplants in Dubai, Ajman and UAQ ,which are manufacturing waterheaters, water coolers, water chill-ers, heat pumps, cable manage-ment systems, cladding profiles,sandwich panels, metal profiles,pipes and tubes just to name a few.over the years, DANA has trulylivedup to itsmotto “AddingValueTo Steel”. Group Chairman Dr B SDana quotes, “In today’s competi-tive world, we are continuouslystriving to innovate and bring outthe best solutions for our valuedclients. By adopting lean manage-ment manufacturing techniquesand technological up-gradations,it is our endeavour to serve our cli-entswith superior quality productsat most competitive prices.”

Latha Krishnan

ArISToN water heaters, knownfor its quality, reliability and lon-gevity, have been serving MiddleEasthomesandcommercial estab-lishments for fourdecades.AristonThermo Group, the manufacturerof these iconic water heaters hasbeen working in conjunction withrepresentatives in the UAE andother countries in the region forabout two years now when itopened a dedicated regionalbranchoffice inDubaiAirportFreeZone (DAFZ).

“From this office, we directlymanage the entire Middle East,Central and Southern Africa andCentral Asia with another area of-fice in Almaty, Kazakhstan. Andbeing closer to our customers herehelps us to support our distributorsbetter and thereby serve our cus-tomers better,” says AlbertoTorner,regionalManager forMid-dle East, Central and Southern Af-rica and Central Asia.

Customers of Ariston waterheating systems now have thechoice of three different energy ef-ficient solutions consisting of elec-tric and gas, solar thermal, andheat pump water heaters. The newtechnically advanced electric and

gas water heaters can deliver up to20 per cent energy savings. Theintegration of heat pump technol-ogy to conventional water heatersallows for energy efficient solu-tions that extractheatdirectly fromthe air and use it as a renewablesource to produce hot water, thusachieving energy savings up to 75per cent. Solar thermal systemscapture renewable energy fromthesunand deliver up to70per cent ofhot water needs and up to 20 percent of heating needs.

“Along with our high qualityelectric and gas water heaters, cur-rently we are also promoting oursolar thermal and heat pumps,which will give us the extra edge togrow our business in the region.With governments in the regionpushing for green energy solutionsand projects like Masdar in theUAEandsimilar ones comingup inSaudi Arabia and Qatar, we knowour environment friendly productswill give further impetus to ourbusiness here,” comments Torner.

According to Torner, the de-mand forAristonwater heaters haspicked up tremendously in the lastcoupleof years andwill continue togrow. In the UAE, their re-exportbusiness, too, has grown enor-mously with Ariston water heaterscoming here from 19 factoriesspread all over the world to be re-exported to all the areas the DAFZbranchcovers. “Theyear2012willbe a record for us in terms of salesof units, turnover and market pen-etration. We expect to grow evenmore in 2013,” he concluded.

khaleej times / aDVeRtisiNG sUPPlemeNt

The new technicallyadvanced electric andgas water heaters candeliver up to 20 per centenergy savings

Ona continuing growth curve

AL HUrAIZ Grouphasbeenman-ufacturing water heaters for fourdecades. Its flagship brands Ever-hot and Excel are sold in morethan 50 countries across Asia, Af-rica and Europe. The company isnow establishing Everhot brand inthe Glasslined segment.

The Glasslined Italian technol-ogy is used to manufacture waterheaters with high-grade steel of1.8mm thickness. The inner sur-face is treated with titanium ce-ramic to prevent corrosion andrust, ensuring hygienic water toevery user. Keeping the safety

measures in mind, these heatersare equipped with an Italian-madedouble safety thermostat to ensureautomatic cut-off. In case heat es-capes the first cut-off safety, thesecond one operates automatical-ly. Everhot water heaters are en-ergy efficient because of its cop-per-heating element and

high-density foam insulation,which maintains heat for longerhours. Everhot water heaters areenvironment friendly, says Abdul-lahHamad,ChairmanofAlHuraizGroup of Companies.

The Everhot Glasslined plant issituated in Al Quasis, Dubai. Theplant has the latest machinerybrought in from renowned Euro-pean manufacturers, high-preci-sion fully automatic equipment forcutting, bending, slitting, abrasiveplating, and enamel powder coat-ing. The company is on par withEuropean standards of testing fa-cilities in its laboratories and has adedicated quality and r&D teamto take careof the future consumerneeds and safety.

Everhot Glasslined is manufac-tured in all sizes starting from sixlitres to 1,500 litres. The water

heaters have earned a reputationfor its quality, safety and efficien-cy. The company strives to main-tain its after-sales service to meeteach and every commitment to itscustomer.

Al Huraiz establishment for in-dustry obtained the prestigiousinternational certificates ISo9001quality and ISo14001envi-ronmental management systemfor its manufacturing operations.

Chairman Abdullah Hamadsays they were the first to get theseinternational certificates for a wa-ter heater company in the GCC.

Thehot choice

Products that speak for itself

The company hasthe most modernmanufacturing facilitiesand a highly skilledmotivated professionalteam to cater to the needsof its valuable clients

Al Huraiz Group isextending its rangeof water heaters withthe all-new Everhotglasslined heaters

DrBSDana

AbdullahHamad

AlbertoTorner

khaleej times Wednesday, december 12, 2012

[816560]