Download - User Experience (UX) Benchmarking Tool
Findability
First Impressions
CTA effectiveness
Ease of useContent
Accessibility
Personalisation
FreshBooks
Xero
Intacct
Sage One
QuickBooks
Criterias FreshBooks Xero Intacct Sage One QuickBooks acclivity Less Accounting Wave aplos Express Accounts
Findability 2,33 2,67 2,33 2,33 2,67 3 2 2,33 2,33 2,67Site was easy to find using Google– Search for brand found main site quickly 3 3 3 3 3 3 3 3 3 3– Search for "SEARCH TERM" directed me to this brand 1 2 1 1 2 3 1 1 1 2
Search results were helpful 3 3 3 3 3 3 2 3 3 3
First Impressions 2,67 2,5 2,5 1,83 2,5 2,67 2 2,5 1,83 2,5Website was well branded 3 3 2 2 3 3 1 2 2 3Clarity of next steps was obvious (you found what you were looking for) 3 3 3 2 3 3 2 3 2 3The site is very product led 3 3 3 2 3 3 3 3 2 3The site is very campaign led 1 1 2 2 1 1 1 2 2 1The site has offers and incentives up front 3 3 3 2 3 3 3 3 2 3The site has clear data-capture opportunities up front 3 2 2 1 2 3 2 2 1 2
CTA effectiveness 2,75 3 3 2,25 3 2,75 2,25 3 2,25 3Visibility 3 3 3 2 3 3 2 3 2 3Clarity 3 3 3 3 3 3 3 3 3 3Page position 3 3 3 2 3 3 3 3 2 3Competition from other messages 2 3 3 2 3 2 1 3 2 3
Ease of use 2,83 2,67 2,67 2,17 2,67 2,83 2,5 2,67 2,17 2,67Breadcrumbs and contextual signposting are easy to understand 3 3 3 3 3 3 3 3 3 3Major headings on pages are clear & descriptive 3 3 3 3 3 3 3 3 3 3Styles & colors are consistent throughout 3 3 3 1 3 3 2 3 1 3Emphasis (bold text, etc.) is used sparingly 2 3 3 2 3 2 2 3 2 3Main copy is concise & explanatory 3 3 3 3 3 3 3 3 3 3Variety of language options 3 1 1 1 1 3 2 1 1 1
Content 3 3 2,5 2 3 3 2,5 2,5 2 3Content is easily understood by audience 3 3 2 1 3 3 2 2 1 3Tools 3 3 3 3 3 3 3 3 3 3
Accessibility 3 3 3 2,5 3 3 2,25 3 2,5 3Site load-‐time is reasonable 3 3 3 3 3 3 1 3 3 3Adequate text-‐to-‐background contrast 3 3 3 3 3 3 3 3 3 3Font size/spacing is easy to read 3 3 3 3 3 3 2 3 3 3Flash & add-‐ons are used sparingly 3 3 3 1 3 3 3 3 1 3
Personalisation 2,5 3 1,5 1 3 2,5 1,5 1,5 1 3Personalization of user profiles is easy and useful 2 3 2 1 3 2 2 2 1 3The software experience can be customised to client's needs 3 3 1 1 3 3 1 1 1 3
TOTAL 19,08 19,84 17,5 14,08 19,84 19,75 15 17,5 14,1 19,84
1 Poor2 Resonable3 Best in class
Findability First Impressions CTA effectiveness Ease of use Content Accessibility Personalisation Total
FreshBooks 2,33 2,67 2,75 2,83 3 3 2,5 19,1
Xero 2,67 2,5 3 2,67 3 3 3 19,8
Intacct 2,33 2,5 3 2,67 2,5 3 1,5 17,5
Sage One 2,33 1,83 2,17 2,17 2 2,5 1 14,1
QuickBooks 2,67 2,5 2,67 2,67 3 3 3 19,8
acclivity 3 2,67 2,83 2,83 3 3 2,5 19,8
Less Accounting 2 2 2,5 2,5 2,5 2,25 1,5 15
Wave 2,33 2,5 2,67 2,67 2,5 3 1,5 17,5
aplos 2,33 1,83 2,17 2,17 2 2,5 1 14,1
Express Accounts 2,67 2,5 2,67 2,67 3 3 3 19,8