Download - trg LinkedIn
LinkedIn Facts
What you need to know about LinkedIn & why you should be involved
Of companies use
LinkedIn for
recruiting to find employees
80%Of companies use
LinkedIn for job
hunting to find potential employers
70%Of companies are using
LinkedIn for
marketinghave generated info with it
41%
Executives from all
Companies are
LinkedIn members
#1referrals are the
most highly rated source of
candidate quality
Its all about the picture
A quality profile picture is the first step to creating a great LinkedIn profile
• LinkedIn is not Facebook, your profile picture should look professional
Including the trg logo is a great way of increasing brand awareness & your profile simultaneously
Will people connect with you?
Ways of connecting with others on LinkedIn
Develop your network and increases trg awareness
• Develop your network by asking for introductions
• Use LinkedIn Questions & Answers feature
• Use your LinkedIn URL in your email signature
• Link to your LinkedIn profile on your site
• Link to your LinkedIn profile on your Facebook or Twitter
You have a limit on the number of invitations you can send. Each person gets 3000 invitations for their lifetime on LinkedIn.
Asking to connect
Always send a more personal and detailed invite, never the default message
Dear Marc,
I noticed your profile and thought that we might have some interesting contacts to share in the future.
In the meantime I’d like to connect.
Yours Sincerely,
Elliot Harrison
Joining groups, following influencers & companies
Following influencers and companies is a great way of receiving the latest business news
• Joining groups allows you to meet people in the same industry as yourself and those of a like mind
• Individuals & companies often looking to do business with those who engage with them on LinkedIn
• Some groups require you to provide a reason to join them
We recommend everyone at trgjoin Transport & Logistics group
The dangers of LinkedIn for trg
Social networks are fantastic, but come with increasing risks for companies
Negative complaints about the company
Using user generated content
Ownership of company / brand social media content
Using data gathered from social networks
Copyright infringement and misuse of trademarks
Disclosure of confidential information
If you see a complaint on Facebook, twitter or LinkedIn. Notify Marketing immediately
and do not engage with the user.
INC
RE
AS
ED
RIS
K
The golden rule of LinkedIn
LinkedIn is not Facebook, it is a professional network of potential employers
• Use your Common Sense !
The future of trg & LinkedIn
LinkedIn is a key factor in enhancing the trg business identity......
• Encourage all trg staff to join LinkedIn
• Develop a trg LinkedIn community (For internal staff & colleagues)
• Develop a effective B2B Marketing strategy on LinkedIn