Post on 09-May-2015
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DESCRIPTIONA guide to using LinkedIn as a trg employee.
- 1.LinkedIn Facts What you need to know about LinkedIn& why you should be involved
2. Its all about the picture A quality profile picture is the first step to creating a great LinkedIn profile LinkedIn is not Facebook, your profile picture should look professional 3. Will people connect with you? 4. Ways of connecting with others on LinkedIn Develop your network and increases trg awareness Develop your network by asking for introductions Use LinkedIn Questions & Answers feature Use your LinkedIn URL in your email signature Link to your LinkedIn profile on your site Link to your LinkedIn profile on your Facebook or Twitter 5. Asking to connect Always send a more personal and detailed invite, never the default message Dear Marc, I noticed your profile and thought that we might have some interesting contacts to share in the future. In the meantime Id like to connect. Yours Sincerely, Elliot Harrison 6. Joining groups, following influencers & companies Following influencers and companies is a great way of receiving the latest business news Joining groups allows you to meet people in the same industry as yourself and those of a like mind Individuals & companies often looking to do business with those who engage with them on LinkedIn Some groups require you to provide a reason to join them We recommend everyone at trg join Transport & Logistics group 7. The dangers of LinkedIn for trg Social networks are fantastic, but come with increasing risks for companies Negative complaints about the company Using user generated content Ownership of company / brand social media content Using data gathered from social networks Copyright infringement and misuse of trademarks Disclosure of confidential information INCREASEDRISK 8. The golden rule of LinkedIn LinkedIn is not Facebook, it is a professional network of potential employers Use your Common Sense ! 9. The future of trg & LinkedIn LinkedIn is a key factor in enhancing the trg business identity...... Encourage all trg staff to join LinkedIn Develop a trg LinkedIn community (For internal staff & colleagues) Develop a effective B2B Marketing strategy on LinkedIn