Download - Top 20 Inbound Marketing Tools

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17 Inbound Marketing Tools

Tools to Identify Inbound Interest

#1 Hootsuite

Details at https://hootsuite.com/

What is it? A comprehensive social media publishing tool, Hootsuite

was first used in 2008 to identify inbound interest.

What are the common uses? Hootsuite basically helps to get free

reports by email, send messages from a single platform, streamlining the

posts and scheduling of the tweets as well.

https://hootsuite.com/



#2 FollowerWonk

Details at https://followerwonk.com/

What is it? Followerwonk is a tool to identify the inbound interest

especially on social networking site Twitter.

What are the common uses? Followerwonk plays a major role in

inbound marketing that helps in Twitter analytics, segment followers,

social graph tracking etc.

https://followerwonk.com/



#3 Google Keyword Suggestion Tool

Details at http://tools.seochat.com/tools/suggest-tool/

What is it? As the name suggests, this tool provides information about

most popular keywords used for generating content opportunities.

What are the common uses? This tool helps to create a list of the most

popular keyword phrases using Google, Amazon, YouTube ad Bing

“Suggest” database.

http://tools.seochat.com/tools/suggest-tool/



#4 Facebook Ads

Details at https://www.facebook.com/about/ads/

What is it? Facebook ads coupled with the precise content helps to get

higher CTR (click through rate), by identifying the interest of your target

audience on Facebook.

What are the common uses? Facebook ads help to get the right set of

consumers at the right time through concepts like Facebook Interest

Targeting, Facebook Behavioural Targeting, Facebook’s Custom

Audience Targeting etc.

https://www.facebook.com/about/ads/



#5 Rapportive

Details at https://rapportive.com/

What is it? Rapportive is an interesting inbound marketing tool that

helps to reach, connect and build a rapport with the audience.

What are the common uses? By installing Rapportive tool, you can get

the access to the information viz. photo, LinkedIn profile, shared

connections etc. of a user whose email id is visible in your account.

https://rapportive.com/



Conversion Oriented Website & Landing Page Communication

Tools

#6 Crazyegg

Details at http://www.crazyegg.com/

What is it? Crazyegg is a widely used tool that helps in search engine

marketing, web analytics as well as inbound marketing.

What are the common uses? This tools allows you to examine and

trace audiences’ behaviour thus paving way to create engaging content.

http://www.crazyegg.com/



#7 Visual Website Optimizer

Details at https://vwo.com/?v=3

What is it? Visual Website Optimizer is world’s easiest A/B testing tool.

What are the common uses? This tool helps to track visitor’s click

behaviour and thus allow you to optimize & personalise your website.

https://vwo.com/?v=3



#8 Unbounce

Details at http://unbounce.com/

What is it? This tool helps to build engaging content on landing pages.

What are the common uses? Unbounce is one such inbound

marketing tool that allows to create conversion oriented landing pages

that are mobile responsive.

http://unbounce.com/



Analysis Tools

#9 KISSmetrics

Details at https://www.kissmetrics.com/

What is it? Primarily a web analytics tool, KISSmetrics helps you to

leverage inbound marketing effectively.

What are the common uses? This tool helps to gain and retain the

customers by presenting engaging content, thus helps to improve the

conversion rates.

https://www.kissmetrics.com/



#10 Mix Panel

Details at https://mixpanel.com/

What is it? Mix Panel is one of the most advanced level platforms for

web as well as mobiles.

What are the common uses? This tool helps to analyse consumer

behaviour and accordingly strategize inbound marketing techniques.

https://mixpanel.com/



#11 Marketing Grader

Details at https://marketing.grader.com/

What is it? Marketing Grader focuses on social media, blogging, SEO,

lead generation and mobile optimization.

What are the common uses? This tool is essential for the newbies in

the field of inbound marketing so as to increase the level of visitor

interaction.

https://marketing.grader.com/



#12 Google Analytics

Details at http://www.google.co.in/analytics/

What is it? A simple to use and easy to set-up tool, Google Analytics

helps to give complete picture of your campaign’s performance thus

affecting website traffic and conversion rate.

What are the common uses? Google Analytics helps to track page

views, conversion rates, visitor demographics and much more.

http://www.google.co.in/analytics/



Leads/Subscriber Nurturing Tools

#13 Customer.io

Details at http://customer.io/

What is it? An effective lead nurturing tool, customer.io is a unique sort

of inbound marketing tool.

What are the common uses? Cutomer.io enables you to identify

audience’s level of unique interaction and accordingly send targeted

human messages to the users.

http://customer.io/



#14 Marketo

Details at http://www.marketo.com/

What is it? Marketo is a website monitoring, tracking and integration

tool.

What are the common uses? This software enables you to determine

customer specific behavioural path which helps in lead generation.

http://www.marketo.com/



#15 Eloqua

Details at http://www.eloqua.com/

What is it? Eloqua is an integrated solution that enables you to build a

custom lead database, plan lead generating campaigns and analyse

marketing strategy.

What are the common uses? It is used to evaluate user behaviour and

alter the online marketing strategy, accordingly.

http://www.eloqua.com/



#16 Pardot

Details at http://www.pardot.com/

What is it? In collaboration with Salesforce.com, Pardot features

certified CRM integrations that allows marketers to increase revenue by

generating quality sales.

What are the common uses? This platform empowers the marketers to

nurture leads, perform lead scoring by demonstrating marketing

accountability.

http://www.pardot.com/



#17 HubSpot

Details at http://www.hubspot.com/

What is it? HubSpot is a profound inbound marketing software platform.

What are the common uses? A focal point for inbound marketing,

HubSpot helps to automate content creation, capture and manage leads.

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Download - Top 20 Inbound Marketing Tools

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