Top 20 Inbound Marketing Tools

Download Top 20 Inbound Marketing Tools

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  • Serious about INBOUND

    MARKETING?

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    Inbound Marketing Tools A complete set of Inbound Marketing Tools

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  • INBOUND MARKETING TOOLS

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    17 Inbound Marketing Tools

    Tools to Identify Inbound Interest

    #1 Hootsuite

    Details at https://hootsuite.com/

    What is it? A comprehensive social media publishing tool, Hootsuite

    was first used in 2008 to identify inbound interest.

    What are the common uses? Hootsuite basically helps to get free

    reports by email, send messages from a single platform, streamlining the

    posts and scheduling of the tweets as well.

  • INBOUND MARKETING TOOLS

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    #2 FollowerWonk

    Details at https://followerwonk.com/

    What is it? Followerwonk is a tool to identify the inbound interest

    especially on social networking site Twitter.

    What are the common uses? Followerwonk plays a major role in

    inbound marketing that helps in Twitter analytics, segment followers,

    social graph tracking etc.

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    #3 Google Keyword Suggestion Tool

    Details at http://tools.seochat.com/tools/suggest-tool/

    What is it? As the name suggests, this tool provides information about

    most popular keywords used for generating content opportunities.

    What are the common uses? This tool helps to create a list of the most

    popular keyword phrases using Google, Amazon, YouTube ad Bing

    Suggest database.

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    #4 Facebook Ads

    Details at https://www.facebook.com/about/ads/

    What is it? Facebook ads coupled with the precise content helps to get

    higher CTR (click through rate), by identifying the interest of your target

    audience on Facebook.

    What are the common uses? Facebook ads help to get the right set of

    consumers at the right time through concepts like Facebook Interest

    Targeting, Facebook Behavioural Targeting, Facebooks Custom

    Audience Targeting etc.

  • INBOUND MARKETING TOOLS

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    #5 Rapportive

    Details at https://rapportive.com/

    What is it? Rapportive is an interesting inbound marketing tool that

    helps to reach, connect and build a rapport with the audience.

    What are the common uses? By installing Rapportive tool, you can get

    the access to the information viz. photo, LinkedIn profile, shared

    connections etc. of a user whose email id is visible in your account.

  • INBOUND MARKETING TOOLS

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    Conversion Oriented Website & Landing Page Communication

    Tools

    #6 Crazyegg

    Details at http://www.crazyegg.com/

    What is it? Crazyegg is a widely used tool that helps in search engine

    marketing, web analytics as well as inbound marketing.

    What are the common uses? This tools allows you to examine and

    trace audiences behaviour thus paving way to create engaging content.

  • INBOUND MARKETING TOOLS

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    #7 Visual Website Optimizer

    Details at https://vwo.com/?v=3

    What is it? Visual Website Optimizer is worlds easiest A/B testing tool.

    What are the common uses? This tool helps to track visitors click

    behaviour and thus allow you to optimize & personalise your website.

  • INBOUND MARKETING TOOLS

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    #8 Unbounce

    Details at http://unbounce.com/

    What is it? This tool helps to build engaging content on landing pages.

    What are the common uses? Unbounce is one such inbound

    marketing tool that allows to create conversion oriented landing pages

    that are mobile responsive.

  • INBOUND MARKETING TOOLS

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    Analysis Tools

    #9 KISSmetrics

    Details at https://www.kissmetrics.com/

    What is it? Primarily a web analytics tool, KISSmetrics helps you to

    leverage inbound marketing effectively.

    What are the common uses? This tool helps to gain and retain the

    customers by presenting engaging content, thus helps to improve the

    conversion rates.

  • INBOUND MARKETING TOOLS

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    #10 Mix Panel

    Details at https://mixpanel.com/

    What is it? Mix Panel is one of the most advanced level platforms for

    web as well as mobiles.

    What are the common uses? This tool helps to analyse consumer

    behaviour and accordingly strategize inbound marketing techniques.

  • INBOUND MARKETING TOOLS

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    #11 Marketing Grader

    Details at https://marketing.grader.com/

    What is it? Marketing Grader focuses on social media, blogging, SEO,

    lead generation and mobile optimization.

    What are the common uses? This tool is essential for the newbies in

    the field of inbound marketing so as to increase the level of visitor

    interaction.

  • INBOUND MARKETING TOOLS

    http://www.digitalvidya.com info@digitalvidya.com

    #12 Google Analytics

    Details at http://www.google.co.in/analytics/

    What is it? A simple to use and easy to set-up tool, Google Analytics

    helps to give complete picture of your campaigns performance thus

    affecting website traffic and conversion rate.

    What are the common uses? Google Analytics helps to track page

    views, conversion rates, visitor demographics and much more.

  • INBOUND MARKETING TOOLS

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    Leads/Subscriber Nurturing Tools

    #13 Customer.io

    Details at http://customer.io/

    What is it? An effective lead nurturing tool, customer.io is a unique sort

    of inbound marketing tool.

    What are the common uses? Cutomer.io enables you to identify

    audiences level of unique interaction and accordingly send targeted

    human messages to the users.

  • INBOUND MARKETING TOOLS

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    #14 Marketo

    Details at http://www.marketo.com/

    What is it? Marketo is a website monitoring, tracking and integration

    tool.

    What are the common uses? This software enables you to determine

    customer specific behavioural path which helps in lead generation.

  • INBOUND MARKETING TOOLS

    http://www.digitalvidya.com info@digitalvidya.com

    #15 Eloqua

    Details at http://www.eloqua.com/

    What is it? Eloqua is an integrated solution that enables you to build a

    custom lead database, plan lead generating campaigns and analyse

    marketing strategy.

    What are the common uses? It is used to evaluate user behaviour and

    alter the online marketing strategy, accordingly.

  • INBOUND MARKETING TOOLS

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    #16 Pardot

    Details at http://www.pardot.com/

    What is it? In collaboration with Salesforce.com, Pardot features

    certified CRM integrations that allows marketers to increase revenue by

    generating quality sales.

    What are the common uses? This platform empowers the marketers to

    nurture leads, perform lead scoring by demonstrating marketing

    accountability.

  • INBOUND MARKETING TOOLS

    http://www.digitalvidya.com info@digitalvidya.com

    #17 HubSpot

    Details at http://www.hubspot.com/

    What is it? HubSpot is a profound inbound marketing software platform.

    What are the common uses? A focal point for inbound marketing,

    HubSpot helps to automate content creation, capture and manage leads.

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