Download - Strategies for Diversifying Revenue
Why? v. Why not?Why? v. Why not?y yy yWhere are you Where are you now?now?now?now?Why change?Why change?How to change?How to change?How to change?How to change?
Why?Why? v Why not?v Why not?Why?Why? v. Why not?v. Why not?
Control revenueControl revenue
Reduce reliance on Reduce reliance on single sourcesingle sourcesingle sourcesingle source
Utilize resourcesUtilize resourcesUtilize resourcesUtilize resources
Donor stewardshipDonor stewardshippp
What does yours look like?What does yours look like?What does yours look like?What does yours look like?
Lots of government $Lots of government $
One large Foundation?One large Foundation?
A few good donors?A few good donors?
Giving in AmericaGiving in AmericaGiving in AmericaGiving in America
Source: Giving USAhttp://www.aafrc.org/gusa/ways.cfm
QuestionsQuestionsQuestions…….Questions…….
Balanced RevenueBalanced RevenueBalanced RevenueBalanced Revenue
Focus on individualsFocus on individuals
More control over cash flowMore control over cash flow
Sh d Sh d Show donors you are Show donors you are committed to stewardshipcommitted to stewardship
Offers many points of entry Offers many points of entry for donorsfor donors
It’s a ProcessIt’s a ProcessIt’s a ProcessIt’s a Process
CommitmentCommitment
PlanPlan
ProPro--actively seek new actively seek new moneymoneymoneymoney
Commitment Commitment Commitment Commitment
Board engagementBoard engagement
Cultivation/SolicitationCultivation/SolicitationCultivation/SolicitationCultivation/Solicitation
Annual givingAnnual giving
M j i iM j i iMajor givingMajor giving
Corporate givingCorporate giving
Foundation givingFoundation giving
Time/CommitmentTime/Commitment
QuestionsQuestionsQuestions…….Questions…….
CultivationCultivationCultivationCultivation
Raise awarenessRaise awareness
CommunicationCommunication
EventsEvents
AskAskAskAsk
SolicitationSolicitationSolicitationSolicitation
Annual askAnnual ask
Special eventsSpecial events
One on oneOne on oneOne on oneOne on one
SponsorshipSponsorshipp pp p
Ask others to helpAsk others to help
Keep TryingKeep TryingKeep TryingKeep Trying
Don’t give upDon’t give up
Use many channelsUse many channels
Engage in social Engage in social mediamediamediamedia
QuestionsQuestionsQuestions…….Questions…….
Thank Thank you!you!Thank Thank you!you!
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