strategies for diversifying revenue
DESCRIPTION
Description: This session will discuss an organizations revenue pie chart and why it is important to have diverse sources of revenue. How to build a better giving pyramid from bottom to top. The risk of dependency on a few large funders will be discussed and the precarious financial position. This webcast will share best practices on how to expand your fundraising using the human and financial resource you have! This interactive webcast will provide best practices to expand your revenue sources.At the conclusion of the webcast, participants will: Understand why having a diverse revenue streams is important to the long-term growth of your organization, Understand how to strategically upgrade individual donors, Review current grant programs to include private, public and government grants, Learn best practices for corporate partnership, Leverage the current economy to continue fundraisingFacilitator: Barbara Talisman, President of Talisman and Associates, Inc. Talisman Associates, Inc. is a full service consulting firm working with public benefit corporations. The firm provides hands-on fund development assistance and leadership training to non-profits. http://www.3talisman.com/TRANSCRIPT
Why? v. Why not?Why? v. Why not?y yy yWhere are you Where are you now?now?now?now?Why change?Why change?How to change?How to change?How to change?How to change?
Why?Why? v Why not?v Why not?Why?Why? v. Why not?v. Why not?
Control revenueControl revenue
Reduce reliance on Reduce reliance on single sourcesingle sourcesingle sourcesingle source
Utilize resourcesUtilize resourcesUtilize resourcesUtilize resources
Donor stewardshipDonor stewardshippp
What does yours look like?What does yours look like?What does yours look like?What does yours look like?
Lots of government $Lots of government $
One large Foundation?One large Foundation?
A few good donors?A few good donors?
Giving in AmericaGiving in AmericaGiving in AmericaGiving in America
Source: Giving USAhttp://www.aafrc.org/gusa/ways.cfm
QuestionsQuestionsQuestions…….Questions…….
Balanced RevenueBalanced RevenueBalanced RevenueBalanced Revenue
Focus on individualsFocus on individuals
More control over cash flowMore control over cash flow
Sh d Sh d Show donors you are Show donors you are committed to stewardshipcommitted to stewardship
Offers many points of entry Offers many points of entry for donorsfor donors
It’s a ProcessIt’s a ProcessIt’s a ProcessIt’s a Process
CommitmentCommitment
PlanPlan
ProPro--actively seek new actively seek new moneymoneymoneymoney
Commitment Commitment Commitment Commitment
Board engagementBoard engagement
Cultivation/SolicitationCultivation/SolicitationCultivation/SolicitationCultivation/Solicitation
Annual givingAnnual giving
M j i iM j i iMajor givingMajor giving
Corporate givingCorporate giving
Foundation givingFoundation giving
Time/CommitmentTime/Commitment
QuestionsQuestionsQuestions…….Questions…….
CultivationCultivationCultivationCultivation
Raise awarenessRaise awareness
CommunicationCommunication
EventsEvents
AskAskAskAsk
SolicitationSolicitationSolicitationSolicitation
Annual askAnnual ask
Special eventsSpecial events
One on oneOne on oneOne on oneOne on one
SponsorshipSponsorshipp pp p
Ask others to helpAsk others to help
Keep TryingKeep TryingKeep TryingKeep Trying
Don’t give upDon’t give up
Use many channelsUse many channels
Engage in social Engage in social mediamediamediamedia
QuestionsQuestionsQuestions…….Questions…….
Thank Thank you!you!Thank Thank you!you!
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