strategies for diversifying revenue

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Description: This session will discuss an organizations revenue pie chart and why it is important to have diverse sources of revenue. How to build a better giving pyramid from bottom to top. The risk of dependency on a few large funders will be discussed and the precarious financial position. This webcast will share best practices on how to expand your fundraising using the human and financial resource you have! This interactive webcast will provide best practices to expand your revenue sources.At the conclusion of the webcast, participants will: Understand why having a diverse revenue streams is important to the long-term growth of your organization, Understand how to strategically upgrade individual donors, Review current grant programs to include private, public and government grants, Learn best practices for corporate partnership, Leverage the current economy to continue fundraisingFacilitator: Barbara Talisman, President of Talisman and Associates, Inc. Talisman Associates, Inc. is a full service consulting firm working with public benefit corporations. The firm provides hands-on fund development assistance and leadership training to non-profits. http://www.3talisman.com/

TRANSCRIPT

Page 1: Strategies for Diversifying Revenue
Page 2: Strategies for Diversifying Revenue

Why? v. Why not?Why? v. Why not?y yy yWhere are you Where are you now?now?now?now?Why change?Why change?How to change?How to change?How to change?How to change?

Page 3: Strategies for Diversifying Revenue

Why?Why? v Why not?v Why not?Why?Why? v. Why not?v. Why not?

Control revenueControl revenue

Reduce reliance on Reduce reliance on single sourcesingle sourcesingle sourcesingle source

Utilize resourcesUtilize resourcesUtilize resourcesUtilize resources

Donor stewardshipDonor stewardshippp

Page 4: Strategies for Diversifying Revenue

What does yours look like?What does yours look like?What does yours look like?What does yours look like?

Lots of government $Lots of government $

One large Foundation?One large Foundation?

A few good donors?A few good donors?

Page 5: Strategies for Diversifying Revenue

Giving in AmericaGiving in AmericaGiving in AmericaGiving in America

Source: Giving USAhttp://www.aafrc.org/gusa/ways.cfm

Page 6: Strategies for Diversifying Revenue

QuestionsQuestionsQuestions…….Questions…….

Page 7: Strategies for Diversifying Revenue

Balanced RevenueBalanced RevenueBalanced RevenueBalanced Revenue

Focus on individualsFocus on individuals

More control over cash flowMore control over cash flow

Sh d Sh d Show donors you are Show donors you are committed to stewardshipcommitted to stewardship

Offers many points of entry Offers many points of entry for donorsfor donors

Page 8: Strategies for Diversifying Revenue

It’s a ProcessIt’s a ProcessIt’s a ProcessIt’s a Process

CommitmentCommitment

PlanPlan

ProPro--actively seek new actively seek new moneymoneymoneymoney

Page 9: Strategies for Diversifying Revenue

Commitment Commitment Commitment Commitment

Board engagementBoard engagement

Cultivation/SolicitationCultivation/SolicitationCultivation/SolicitationCultivation/Solicitation

Annual givingAnnual giving

M j i iM j i iMajor givingMajor giving

Corporate givingCorporate giving

Foundation givingFoundation giving

Time/CommitmentTime/Commitment

Page 10: Strategies for Diversifying Revenue

QuestionsQuestionsQuestions…….Questions…….

Page 11: Strategies for Diversifying Revenue

CultivationCultivationCultivationCultivation

Raise awarenessRaise awareness

CommunicationCommunication

EventsEvents

AskAskAskAsk

Page 12: Strategies for Diversifying Revenue

SolicitationSolicitationSolicitationSolicitation

Annual askAnnual ask

Special eventsSpecial events

One on oneOne on oneOne on oneOne on one

SponsorshipSponsorshipp pp p

Ask others to helpAsk others to help

Page 13: Strategies for Diversifying Revenue

Keep TryingKeep TryingKeep TryingKeep Trying

Don’t give upDon’t give up

Use many channelsUse many channels

Engage in social Engage in social mediamediamediamedia

Page 14: Strategies for Diversifying Revenue

QuestionsQuestionsQuestions…….Questions…….

Page 15: Strategies for Diversifying Revenue

Thank Thank you!you!Thank Thank you!you!

[email protected]@3talisman.com

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Talisman BlogTalisman Blog

Making a Difference RadioMaking a Difference Radio

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