Mark Rees - Microsoft Steve Milligan – Intergen
Neil Macrae – New Zealand Police
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See the signals through the noise • Hosted SaaS (Azure) social media monitoring tool • Publicly available information into actionable intelligence • Focus or cast a net – locally or globally • Simple and readily extensible • Inexpensive financial footprint
Common Intelligence Picture – Rugby World Cup 2011
SOCIAL MEDIA TOOL
Use Case – Auckland Airport
Use Case – Che-Fu
Lessons Learnt – Where to from here?
Traditional Media & Youth
Response - once is not enough
Offender communication - New ways & means
2013
Any questions? “..social media and other types of new technology are becoming one of the primary ways we receive, process and relay informa=on”. June 4th 2013 Mrs Brooks, Chairman, House CommiGee Homeland Security, Emergency Preparedness, Response and Communica=ons.
