Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
STOP PAYING COMMISSIONS AND
DRIVE DIRECT BOOKINGS
ABOUT ME
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Digital Marketing Manager• 6+ years at RezStream • California born, Illinois raised
and Colorado transplant • My new best friend’s name is
Teddy
www.rezstream.com
SUMMARYwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• OTAs vs. Direct Bookings
• Direct Booking Strategies
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Websites offering comprehensive travel shopping and reservation solutions to consumers.
OTAS
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #1
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
When a guest makes a reservation with brand.com without the involvement of a travel agent.
DIRECT BOOKINGS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #2
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
“Look at OTAs as a partner, but do not give them full run of the house!” – Today’s Hotelier
OTAS VS. DIRECT BOOKINGS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
What is your most profitable channel?
What can be done to generate more revenue?
OTAS VS. DIRECT BOOKINGS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
DIRECT BOOKING STRATEGIES
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONTENT MARKETING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
META SEARCH
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
PRICE CHECKER
“Over 60% of OTA bookers will visit
your website before they book
with an OTA.”-Triptease
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
INCENTIVES
• Room upgrade, i.e. better view
• Early check-in/late check-out
• Welcome drink
• Parking
• Dining credit
• In-room massage
• Movies on demand
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
EMAIL REMARKETING
“81% of people abandon their travel bookings
online”- SaleCycle
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONVERT OTA BOOKERS TO DIRECT
FREE GUIDE
http://bit.ly/2rwSLFu
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONCLUSION
Website: www.RezStream.com
Email: [email protected]
Toll Free: 866.278.9354
Social Media:
– www.Facebook.com/RezStream
– www.Twitter.com/RezStream
– www.Plus.Google.com/+Rezstream
– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210