PERSONA PROFILEBy Marcelle Dabbah

WANDA THE WORKER• Background

• PR Director of large corporation• Has worked her way up in this company sinceshe graduated from grad school at Vanderbilt University• Happily married with two children

• Demographics• Female• 42 years old• Beautiful house in the suburbs• Dual HH Income: $150,000

• Identifiers• Has a very hectic schedule (50 hour work weeks)• Pete, her assistant, works tirelessly to keep her schedule in check• Uses her bluetooth headset every day

WANDA THE WORKER• Hobbies

• Yoga• Working with nonprofit organizations

• Goals• Keeps her company working well• Maintains communication with all employees

• Challenges• With a large company comes many different aspects that can go wrong• Long work weeks are exhausting; very little time to eat• Not a lot of time for herself

• How We Help• Caffeine to help people get through long days• Food and drink options to change up meals every day

WANDA THE WORKER

• Real Quotes• “I will go the whole day and realize I have not eaten.”• “I feel myself crashing around 2pm every day.”

• Common Objectives• I never have time to eat something healthy during the day.• I cannot afford to waste time waiting in line for coffee and a meal.

WANDA THE WORKER

• Marketing Message• Creating and building new connections worldwide

• Social Media Messaging• The best social media messaging tools are Facebookand Twitter:

• Facebook: Never wait in line again! Use the Starbucks app and place your order ahead of time.

• Twitter: Come try our new Edamame Hummus Wrap at just 460 calories! A delicious and nutritious pre-mademeal. #Starbucks #healthy

CITATIONS• http://

www.dailymail.co.uk/femail/article-2384425/Were-told-long-hair-makes-women-40-look-like-mutton-dressed-lamb-But-proof-DONT-need-cut-hair-older.html

• https://en.wikipedia.org/wiki/File:Starbucks_Coffee_Logo.svg