by Natt Phenjati

MINI UX WORKSHOP

Hi, I’m Natt PhenjatiUX / UI Designer @ True Money

Agenda

1. Lecture 1 hr

2. Workshop 1 hr

3. Presentation 1 hr

4. Q&A ?

Persona

Persona is a fictional character that represents a group of potential customers.

Making of Persona

1

2

3

4

Examples of Personashttp://www.servicedesigntools.org/tools/40

Credit: live|work Credit: Wei Zhou

Persona TemplatePersona’s name: Age:

Picture Summary

Quote

Typical day

App / Gadget

Sex:

Book / Movie

Transportation Dress

Distinct Character

Want / Need

Special Moments - Book Recorder

Example OF PERSONA

http://ivanpoupyrev.com/projects/moments.php

Context: Thailand

Persona’s name: Malee Age: 45 Sex: Female

Picture Summary

Quote“I want to spend more time with my son, but I can’t.”

- Live with a young son in Bangkok- Saleswoman, who travels a lot- Worry about her son being alone- Hire a nanny to take care of her son

Malee’s son: Pang Pong (4 Years old)

App / Gadget Book / Movie

Transportation Dress

Distinct Character

Want / Need- Want: To make her son happy- Need: Time to be with him

Very neat and formal attire on weekdays. Opposite on weekend.

Use her own car. Get stuck in the traffic a lot.

- Email- Line- Microsoft Offices- iPhone

- Late night TV shows- Bangkok Post- Romantic novels

Despite of how good Malee can deal with her clients, she has a hard time communicating with her son because of their lack of time together.

Persona’s name: Malee Age: 45 Sex: Female

Persona’s name: Malee Age: 45 Sex: Female

Typical day 8 PMGet home

7 AMGet out to work

8 AM - 3 AMWork at office

4 PM - 5 PMWait for her clients

2 PMStuck in traffic

6 PMMeet with her clients

PRoduct RequirementThe product needs to work, even when they are apart.

NEW Concept: Talking Clip

Talking Clip plays recorded voice when children opened books. It will also notify their parents and let them talk back.

Scenario

Naration that shows value and interaction between users and the product.

Scenario Part I

Nong Pangpong is left with his nanny. He misses his mom, so the nanny gives him a storybook with Talking Clip on. When he opens the book, he is delighted to hear his mom’s voice narating the story of the book.

Scenario Part II

While Malee is working outside, she is notified through her phone that her son is reading the storybook.

Scenario Part III

When Pang Pong finished, Malee compliments him by talking back to her son through Talking Cliping.

Examples of Scenarioshttp://www.servicedesigntools.org/tools/13

Credit: Thinkpublic Credit: Xplane

Examples From Previous Classes

Components of a good scenario

1

2

3

Show problem

Show action

Show value

YOUR ROLE Today

You are a group of young and energertic designers working for a design agency.

Your client: BERG

I want to sell Little Printer in Thailand.Who will be my customers?

What feature should I add to my product?

Part I: 1. Study the product 2. Build persona

Part II: 3. Design new feature 4. Create scenario

Part III (Optional): 5. Presentation

Workshop

30 min

30 min

5 min each

Total2 hr

Workshop

25 pts

15 pts

10 pts

Part I: 1. Study the product 2. Build persona

Part II: 3. Design new feature 4. Create scenario

Part III (Optional): 5. Presentation

Total50 pts

Thank you & Good Luck

MINI UX WORKSHOP