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Page 1: Product development process

PRODUCT DEVELOPMENT PROCESS

Santhanaram Jayaram

Page 2: Product development process

Collection of Ideas

Page 3: Product development process

Screening of Ideas

Page 4: Product development process

Initial Appraisal/Concept development

Page 5: Product development process

Detailed Business & Investment Appraisal

Page 6: Product development process

Product Development

Page 7: Product development process

Market Testing

Page 8: Product development process

Product Launch

Page 9: Product development process

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