product development process
DESCRIPTION
Im Developing Marketing Strategies, there is the marketing mix. The Price, Promotion, Place and the Product. This presentation is an illustration of the product development process, the various stages.TRANSCRIPT
PRODUCT DEVELOPMENT PROCESS
Santhanaram Jayaram
Collection of Ideas
Screening of Ideas
Initial Appraisal/Concept development
Detailed Business & Investment Appraisal
Product Development
Market Testing
Product Launch
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