Download - PR Media Credentials
+10 YEARS OF EXPERIENCE IN MOROCCO & THE MAGHREB
50 consultants speaking Arabic,
English and French, divided into Business
Units.
Our activities involve interactions with clients,
mass media and all parties concerned. Our senior consultants offer
over 40 years of combined experience in
Morocco and the Maghreb.
Teams engaged in forming and
developing the world of communications in a region experiencing
a rapid growth.
Creative experts having an unequalled passion, standards of excellence and a real
performance capability.
An agency dedicated to be the best partner in all sectors both on
local and regional markets.
Nos équipes font la
différence
A CAPITAL OF VALUES AND EXPERTISE
Our most loyal clients have been relying on us for nearly ten years + half of our clients have been with us for at least three years.
87% of our team
members are proud to work
at PR MEDIA
Our teams make the difference
PR MEDIA a world of opportunities
Learning + developmentat the heart of our business
Our teams are our
N°1asset
Passion + experience in all sectors
+ markets
We make a positive contribution to society
through ourpro bono work
with associations
On average, our employees stay longer at PR Media
than at other agencies in the sector
PR MEDIA (Casablanca, Algeria, Tunisia)H+K Middle East (Dubai)
CONSULTANTS IN MOROCCO + ALGERIA & TUNISIA
+ A leading PR agency affiliated with the American giant H+K Strategies since 2005+ Multisectoral expertise and perfect knowledge of local practices+ ISO 9001 certification and quality management of international standards+ Teams of experts who are constantly exchanging best practices in the region
OUR KNOW-HOW
No matter whether our clients are companies, institutions,
organizations, brands or individuals, we create appropriate messages in accordance with their strategy and
values
We go far beyond the messages to tell your story and engage your audiences through campaigns influencing your stakeholders and impacting your results in a tangible and measurable manner
Message
Storytelling
WHAT OUR SERVICES BRING TO OUR CLIENTS
Change + internal communication
Issues + crisis management
Governance + CSR
Research + data & insights
Digital identity + animation network
Message architecture + content strategy
Media relations + lobbying
Crisis simulation + risk mapping
Media training + coaching executive
OUR SECTORS OF EXPERTISE
Finance + banks + FinTech
Government + public organizations
Energy
Health + wellness
Infrastructure
Real estate
Technology, telecommunication + mass media
Sport + entertainment Retail
WHY PR MEDIA ?
We know Morocco and the Maghreb ; we have been here for over 10 years
We provide specialized consulting services using global resources + local expertise
We create integrated campaigns that help conduct a durable strategy with a measurable effect
Our unique teamis committed to support you with professionalism, passion and experience
WHAT WE DO
Build reputation
Manage reputation
Maintainreputation
Allow our clients to win the confidence
of their audience + impact
their results
OUR CONVICTION
REPUTATION IS KEY
A good reputation means that people are more responsive to your products and services and that they buy them more willingly, that they promote them, that they work for you and invest in you. And in case anything goes wrong,
a good reputation is a guarantee that they will forgive you more easily.
of top managers consider the reputational riskto be the most important strategic risk
for their company. (Deloitte, 2014)87%
We believe strategic, credible, consistent communications are critical in today’s increasingly transparent world.
Local practices and knowledge on regional market level, in all relevant sectors, with the best approach thanks to our network.
PR MEDIA IN BRIEF
Solid communication and integrated campaigns, offering a real commercial impact and helping the company implement long term strategies.
Authentic and engaging stories which are essential for managing the company’s reputation in a world where transparency is a must.
WE SHAPE THE BRAND + ENTERPRISE DEVELOPMENT
We create... We execute... We bring... We achieve…
High-performance and measurable results for your
business and reputation
Asolid
reputation
A catchy story
Integratedcampaigns
An impact on your
activities
OUR GUIDE TO A SUCCESSFUL CAMPAIGN
Strategic Goals
Localization
servicesFuture
of business CSRReputation +
Crisis Communication
Strategic goals supported by communications
Examples of platforms accompanying strategic goals
Examples of tactics supporting the platforms and influencing company results
Media relations + Digital engagement form the basis of strategic activities
Media Relations
Membership programs
Roadshows Events Internal communication
Speaking opportunities
Digital Engagement
THE UP & DOWN APPROACH TO COMMUNICATION IS THE KEY
OUR APPROACH AIMING TO WIN THE CONFIDENCE
1
2
3
4
Build a communications strategy : adopt a deeper approach to the changes of perception to be realized in the long run on the part of your audience(s), whether it is mass media, a defined public, your employers or partners, government or investors.
5
Design tailor-made campaigns : target the concerned parties to positively shape their understanding and prioritize an approach that combines in-depth strategy and mid-terms goals in order to avoid the pitfall of a vision in the short term.
Correct, actualize, enhance : measure and evaluate the development of your audience’s perception, define what works and what doesn’t, modify the existing strategy and initiate new actions.
Map the parties concerned : Who are they? What do they think ? What is their impact on the results you are trying to achieve? Reputation audit and perception analysis define the communications plan.
Create the messages and a story : create a consistent and controlled message architecture, adapted to each audience, with the messages having a real impact, creating involvement and bringing understanding.