Sébastien ‘Cb’ Kuntz !CEO!@SebKuntz!MiddleVR.com
The value of VR for!professional applications
(French railways)
Sébastien ‘Cb’ Kuntz
Founder & President
• Simplify creation of VR apps!
• MiddleVR for Unity/Unreal!
• A plugin for professional applications!
• Add rich interactivity!
• Menus, webpage display, navigations, manipulations…!
• Use any VR device!
• Oculus Rift, Cave, 3DTV, …!
• Leap Motion, Kinect, Razer Hydra, …!
• http://www.middlevr.com/download
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Plan• What is VR ?!• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Virtual reality
Presence in a virtual world
Experience of presenceis in your brain !
Mind = intelligenceBody = senses
Ridiculous
If it’s real VR, you probably
look ridiculous
What is VR today?
• VR is reborn?!
• VR never died!!
• Peugeot: 9M$ since 99!
• Renault: 4M$ new VR system!
• 2018: Market estimated at 5B$ (Hardware + Software)
Because VR is used to improve reality!
Saving lives, time and money
Why Now ?
• Economy!• Goods!• Services!• Experience!• VR is the ultimate experience!
• Democratization
BIG BANG!!!
Plan• What is VR ?!
• Applications!• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Plan• What is VR ?!
• Applications!
• Engineering!• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Engineering Before VR
(c) Toyota
Engineering Before VR
Engineering with VR
(c) Peugeot PSA
Engineering with VR
• Break screen barrier!
• Life-size model!
• Natural communication tool!
• Distant collaboration
(c) BMW
Engineering with VR
• Validate design!
• Identify conception errors early!
• Faster iterations!
• Ability to risk new crazy ideas (c) Jaguar
Design
VR4D (c) Clarte
Design
VR4D (c) Clarte
Engineering with VR
• Test acceptability
Engineering with VR
(c) Miele
• Ergonomy / usability!
• Validate interactions
Engineering with VR!
• Validate!
• Construction!
• Maintenance / repair!
• Ergonomic analysis of posture!
• Training!
IMPROOV
(c) Ford
Challenges
• Acceptability!
• Getting 3D data!
• Touch
Value of VR for engineering
• Lower product design times!• Increased quality!• Increased confidence!• Reduced risks!• More innovations!• Better acceptability!
• Products!• Work environments!
• Cost savings
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Going beyond reality!
• Conclusion
Marketing• Advertisement!
• VR is cool and new!
• Powerful experiences!
• Strong emotions -> better customer engagement
Marketing - Market study
• Evaluate and iterate quickly!
• Store layout!
• Product packaging!
• Record/analyse customer(c) Antycip
Marketing Beyond reality
• Virtual showroom!
• Show all variations!
• Limited real space!
• Infinite virtual space!
• Remote sales
Value of VR for Marketing
• High-tech image!
• Buzz!
• Increase revenues!
• Increase customer engagement!
• Reduce time/cost of product/store design
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Training before VR
Training with VR
Fiacre (c) SNCF
Simurat (c) SNCF
Training with VR
Saint Gobain / Clarte
Training with VR
“Tell me, and I will forget.!
Show me and I may remember.!
Involve me, and I will understand. “!
Confucius
Training with VR
• Motivation!
• Easy to use!
• Practice actual gestures!
• Repeat until master!
• Record, analyse, replay!
• What you have learned in VR transfers in real life (c) XVR
Training with VR
• Practice procedure!
• Mission planning!
• Rescue hostage!
• Disaster evacuation!
• Traffic accident!
• Controlled scenariosRe-lion
Training with VR
• Particularly useful!
• If object/environment doesn’t exist yet!
• If object/environment can’t be monopolised
(c) Lockheed Martin CHIL
Training with VR
• Practice rare/dangerous/expensive situations!
• Easy accessibility!
• Duplicate training sites!
• Reduced costs!
• Save material
Training with VR
Training - Beyond Reality
• Change world scale!
• Change time scale!
• Watch action in slow or fast motion!
• Visit the past or the future
• Simplify reality!
• Show invisible effects!
• Display tension, stresses, temperature, audio, magnetic field, electric field, gas, IR, heat ….
Training - Beyond Reality
Communication training
B. Lok - U. Florida - Diana
• Crisis management!
• Angry customer!
• Train speaking in public!
• Don’t need to hire actors
Value of VR for training
• Body involved!
• More efficient!
• More accessible!
• Costs reduced!
• Risks reduced!
• Waste reduced
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!• Scientific visualisation!
• Health!
• Conclusion
Architecture / Urban planning• Replace physical mockup!• Experience from human POV!• Marketing!
• Communication tool!• Engineering/prototyping!
• Clashes in cables!• Identify usability issues!
• Wheelchair access!• Evaluate emotions!• …
Value of VR for Architecture
• Reach decisions faster!
• Better acceptability and quality!
• Reduced costs and risks!
• Lower product design times!
• More innovations
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!• Health!
• Conclusion
Scientific visualisation
• Analyse big data intuitively!• Natural interactions!• Human brain is a pattern
matching machine!• Visualize!
• Geology!• Physics simulations!
• Non-realistic rendering!• Display tension,
temperature etc.
(c) University Utah
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!• Conclusion
Virtual body
Virtual body
Virtual body
Virtual body
Acrophobia
Phobia treatment
Reduce drugs usage
Snow World (c) Firsthand & University of Washington HITLab
Improve confidence
Standford University (VHIL)
Improve Empathy
Sensivise - Arts et Métiers ParisTech
Change perception of others
Hunger in LA - N. de la Penna
Rehabilitation
Warning
• Sometimes 3D is better than VR!
• So why VR?!
• Why not VR?!
• Presence!
• Put human in center!
• Natural interactions / emotions / reactions
1 Picture =
1’000 Words
1 Movie =
1’000 Pictures
1 VR app =
1’000 Movies
1 VR app =
1000 Movies=
1’000’000 Pictures=
1’000’000’000 Words
Is VR Dangerous ?
• Yes !!
• As any new tool!
• More powerful than radio, press, TV, internet!
• But also very powerful for changing the world in a positive way
Conclusion
VR not to escape realitybut to improve reality
