oculus connect 2014 - the value of vr for professional applications

74
Sébastien ‘Cb’ Kuntz CEO @SebKuntz MiddleVR.com The value of VR for professional applications

Upload: sebastien-kuntz

Post on 05-Dec-2014

3.025 views

Category:

Technology


1 download

DESCRIPTION

VR has been used by professionals for the last 20 years because it saves lives, time and money. Long before the Oculus Rift, engineers have used VR to design and prototype cars, planes, boats, and more. Virtual supermarkets are created to study the impact of a store layout and product packaging. Training simulations are used by a wide variety of professionals like firefighters and surgeons. Therapists use VR to treat phobias in a controlled environment. We will go through all these applications (and many more) and see why VR is an invaluable tool for life.

TRANSCRIPT

Page 1: Oculus Connect 2014 - The value of VR for professional applications

Sébastien ‘Cb’ Kuntz !CEO!@SebKuntz!MiddleVR.com

The value of VR for!professional applications

Page 2: Oculus Connect 2014 - The value of VR for professional applications

(French railways)

Sébastien ‘Cb’ Kuntz

Founder & President

Page 3: Oculus Connect 2014 - The value of VR for professional applications

• Simplify creation of VR apps!

• MiddleVR for Unity/Unreal!

• A plugin for professional applications!

• Add rich interactivity!

• Menus, webpage display, navigations, manipulations…!

• Use any VR device!

• Oculus Rift, Cave, 3DTV, …!

• Leap Motion, Kinect, Razer Hydra, …!

• http://www.middlevr.com/download

Page 4: Oculus Connect 2014 - The value of VR for professional applications

https://www.youtube.com/watch?v=6EVe8I65cuk

Page 5: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!

• Training!

• Architecture!

• Scientific visualisation!

• Health!

• Conclusion

Page 6: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!• Applications!

• Engineering!

• Marketing!

• Training!

• Architecture!

• Scientific visualisation!

• Health!

• Conclusion

Page 7: Oculus Connect 2014 - The value of VR for professional applications

Virtual reality

Presence in a virtual world

Page 8: Oculus Connect 2014 - The value of VR for professional applications

Experience of presenceis in your brain !

Page 9: Oculus Connect 2014 - The value of VR for professional applications

Mind = intelligenceBody = senses

Page 10: Oculus Connect 2014 - The value of VR for professional applications

Ridiculous

If it’s real VR, you probably

look ridiculous

Page 11: Oculus Connect 2014 - The value of VR for professional applications

What is VR today?

• VR is reborn?!

• VR never died!!

• Peugeot: 9M$ since 99!

• Renault: 4M$ new VR system!

• 2018: Market estimated at 5B$ (Hardware + Software)

Page 12: Oculus Connect 2014 - The value of VR for professional applications

Because VR is used to improve reality!

Saving lives, time and money

Page 13: Oculus Connect 2014 - The value of VR for professional applications

Why Now ?

• Economy!• Goods!• Services!• Experience!• VR is the ultimate experience!

• Democratization

Page 14: Oculus Connect 2014 - The value of VR for professional applications

BIG BANG!!!

Page 15: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!• Engineering!

• Marketing!

• Training!

• Architecture!

• Scientific visualisation!

• Health!

• Conclusion

Page 16: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!• Marketing!

• Training!

• Architecture!

• Scientific visualisation!

• Health!

• Conclusion

Page 17: Oculus Connect 2014 - The value of VR for professional applications

Engineering Before VR

(c) Toyota

Page 18: Oculus Connect 2014 - The value of VR for professional applications

Engineering Before VR

Page 19: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR

(c) Peugeot PSA

Page 20: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR

• Break screen barrier!

• Life-size model!

• Natural communication tool!

• Distant collaboration

(c) BMW

Page 21: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR

• Validate design!

• Identify conception errors early!

• Faster iterations!

• Ability to risk new crazy ideas (c) Jaguar

Page 22: Oculus Connect 2014 - The value of VR for professional applications

Design

VR4D (c) Clarte

Page 23: Oculus Connect 2014 - The value of VR for professional applications

Design

VR4D (c) Clarte

Page 24: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR

• Test acceptability

Page 25: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR

(c) Miele

• Ergonomy / usability!

• Validate interactions

Page 26: Oculus Connect 2014 - The value of VR for professional applications

Engineering with VR!

• Validate!

• Construction!

• Maintenance / repair!

• Ergonomic analysis of posture!

• Training!

IMPROOV

(c) Ford

Page 27: Oculus Connect 2014 - The value of VR for professional applications

Challenges

• Acceptability!

• Getting 3D data!

• Touch

Page 28: Oculus Connect 2014 - The value of VR for professional applications

Haptics

https://www.youtube.com/watch?v=lnoE_VclnOI

Page 29: Oculus Connect 2014 - The value of VR for professional applications

Value of VR for engineering

• Lower product design times!• Increased quality!• Increased confidence!• Reduced risks!• More innovations!• Better acceptability!

• Products!• Work environments!

• Cost savings

Page 30: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!• Training!

• Architecture!

• Scientific visualisation!

• Health!

• Going beyond reality!

• Conclusion

Page 31: Oculus Connect 2014 - The value of VR for professional applications

Marketing• Advertisement!

• VR is cool and new!

• Powerful experiences!

• Strong emotions -> better customer engagement

Page 32: Oculus Connect 2014 - The value of VR for professional applications

Marketing - Market study

• Evaluate and iterate quickly!

• Store layout!

• Product packaging!

• Record/analyse customer(c) Antycip

Page 33: Oculus Connect 2014 - The value of VR for professional applications

Marketing Beyond reality

• Virtual showroom!

• Show all variations!

• Limited real space!

• Infinite virtual space!

• Remote sales

Page 34: Oculus Connect 2014 - The value of VR for professional applications

Value of VR for Marketing

• High-tech image!

• Buzz!

• Increase revenues!

• Increase customer engagement!

• Reduce time/cost of product/store design

Page 35: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!

• Training!• Architecture!

• Scientific visualisation!

• Health!

• Conclusion

Page 36: Oculus Connect 2014 - The value of VR for professional applications

Training before VR

Page 37: Oculus Connect 2014 - The value of VR for professional applications

Training with VR

Fiacre (c) SNCF

Page 38: Oculus Connect 2014 - The value of VR for professional applications

Simurat (c) SNCF

Training with VR

Page 39: Oculus Connect 2014 - The value of VR for professional applications

Saint Gobain / Clarte

Training with VR

Page 40: Oculus Connect 2014 - The value of VR for professional applications

“Tell me, and I will forget.!

Show me and I may remember.!

Involve me, and I will understand. “!

Confucius

Training with VR

Page 41: Oculus Connect 2014 - The value of VR for professional applications

• Motivation!

• Easy to use!

• Practice actual gestures!

• Repeat until master!

• Record, analyse, replay!

• What you have learned in VR transfers in real life (c) XVR

Training with VR

Page 42: Oculus Connect 2014 - The value of VR for professional applications

• Practice procedure!

• Mission planning!

• Rescue hostage!

• Disaster evacuation!

• Traffic accident!

• Controlled scenariosRe-lion

Training with VR

Page 43: Oculus Connect 2014 - The value of VR for professional applications

• Particularly useful!

• If object/environment doesn’t exist yet!

• If object/environment can’t be monopolised

(c) Lockheed Martin CHIL

Training with VR

Page 44: Oculus Connect 2014 - The value of VR for professional applications

• Practice rare/dangerous/expensive situations!

• Easy accessibility!

• Duplicate training sites!

• Reduced costs!

• Save material

Training with VR

Page 45: Oculus Connect 2014 - The value of VR for professional applications

Training - Beyond Reality

• Change world scale!

• Change time scale!

• Watch action in slow or fast motion!

• Visit the past or the future

Page 46: Oculus Connect 2014 - The value of VR for professional applications

• Simplify reality!

• Show invisible effects!

• Display tension, stresses, temperature, audio, magnetic field, electric field, gas, IR, heat ….

Training - Beyond Reality

Page 47: Oculus Connect 2014 - The value of VR for professional applications

Communication training

B. Lok - U. Florida - Diana

• Crisis management!

• Angry customer!

• Train speaking in public!

• Don’t need to hire actors

Page 48: Oculus Connect 2014 - The value of VR for professional applications

Value of VR for training

• Body involved!

• More efficient!

• More accessible!

• Costs reduced!

• Risks reduced!

• Waste reduced

Page 49: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!

• Training!

• Architecture!• Scientific visualisation!

• Health!

• Conclusion

Page 50: Oculus Connect 2014 - The value of VR for professional applications

Architecture / Urban planning• Replace physical mockup!• Experience from human POV!• Marketing!

• Communication tool!• Engineering/prototyping!

• Clashes in cables!• Identify usability issues!

• Wheelchair access!• Evaluate emotions!• …

Page 51: Oculus Connect 2014 - The value of VR for professional applications

Value of VR for Architecture

• Reach decisions faster!

• Better acceptability and quality!

• Reduced costs and risks!

• Lower product design times!

• More innovations

Page 52: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!

• Training!

• Architecture!

• Scientific visualisation!• Health!

• Conclusion

Page 53: Oculus Connect 2014 - The value of VR for professional applications

Scientific visualisation

• Analyse big data intuitively!• Natural interactions!• Human brain is a pattern

matching machine!• Visualize!

• Geology!• Physics simulations!

• Non-realistic rendering!• Display tension,

temperature etc.

(c) University Utah

Page 54: Oculus Connect 2014 - The value of VR for professional applications

Plan• What is VR ?!

• Applications!

• Engineering!

• Marketing!

• Training!

• Architecture!

• Scientific visualisation!

• Health!• Conclusion

Page 55: Oculus Connect 2014 - The value of VR for professional applications

Virtual body

Page 56: Oculus Connect 2014 - The value of VR for professional applications

Virtual body

Page 57: Oculus Connect 2014 - The value of VR for professional applications

Virtual body

Page 58: Oculus Connect 2014 - The value of VR for professional applications

Virtual body

Page 59: Oculus Connect 2014 - The value of VR for professional applications

Acrophobia

Page 60: Oculus Connect 2014 - The value of VR for professional applications

Phobia treatment

Page 61: Oculus Connect 2014 - The value of VR for professional applications

Reduce drugs usage

Snow World (c) Firsthand & University of Washington HITLab

Page 62: Oculus Connect 2014 - The value of VR for professional applications

Improve confidence

Standford University (VHIL)

Page 63: Oculus Connect 2014 - The value of VR for professional applications

Improve Empathy

Sensivise - Arts et Métiers ParisTech

Page 64: Oculus Connect 2014 - The value of VR for professional applications

Change perception of others

Hunger in LA - N. de la Penna

Page 65: Oculus Connect 2014 - The value of VR for professional applications

Rehabilitation

Page 66: Oculus Connect 2014 - The value of VR for professional applications

Warning

• Sometimes 3D is better than VR!

• So why VR?!

• Why not VR?!

• Presence!

• Put human in center!

• Natural interactions / emotions / reactions

Page 67: Oculus Connect 2014 - The value of VR for professional applications

1 Picture =

1’000 Words

Page 68: Oculus Connect 2014 - The value of VR for professional applications

1 Movie =

1’000 Pictures

Page 69: Oculus Connect 2014 - The value of VR for professional applications

1 VR app =

1’000 Movies

Page 70: Oculus Connect 2014 - The value of VR for professional applications

1 VR app =

1000 Movies=

1’000’000 Pictures=

1’000’000’000 Words

Page 71: Oculus Connect 2014 - The value of VR for professional applications

Is VR Dangerous ?

• Yes !!

• As any new tool!

• More powerful than radio, press, TV, internet!

• But also very powerful for changing the world in a positive way

Page 72: Oculus Connect 2014 - The value of VR for professional applications

Conclusion

Page 73: Oculus Connect 2014 - The value of VR for professional applications

VR not to escape realitybut to improve reality

Page 74: Oculus Connect 2014 - The value of VR for professional applications

Thank you ! Questions ?

[email protected]

@SebKuntz @MiddleVR