oculus connect 2014 - the value of vr for professional applications

Download Oculus Connect 2014 - The value of VR for professional applications

Post on 05-Dec-2014

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VR has been used by professionals for the last 20 years because it saves lives, time and money. Long before the Oculus Rift, engineers have used VR to design and prototype cars, planes, boats, and more. Virtual supermarkets are created to study the impact of a store layout and product packaging. Training simulations are used by a wide variety of professionals like firefighters and surgeons. Therapists use VR to treat phobias in a controlled environment. We will go through all these applications (and many more) and see why VR is an invaluable tool for life.

TRANSCRIPT

  • 1. The value of VR for! professional applications Sbastien Cb Kuntz ! CEO! @SebKuntz! MiddleVR.com
  • 2. Sbastien Cb Kuntz (French railways) Founder & President
  • 3. Simplify creation of VR apps! MiddleVR for Unity/Unreal! A plugin for professional applications! Add rich interactivity! Menus, webpage display, navigations, manipulations! Use any VR device! Oculus Rift, Cave, 3DTV, ! Leap Motion, Kinect, Razer Hydra, ! http://www.middlevr.com/download
  • 4. https://www.youtube.com/watch?v=6EVe8I65cuk
  • 5. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Conclusion
  • 6. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Conclusion
  • 7. Virtual reality Presence in a virtual world
  • 8. Experience of presence is in your brain !
  • 9. Mind = intelligence Body = senses
  • 10. Ridiculous If its real VR, you probably look ridiculous
  • 11. What is VR today? VR is reborn?! VR never died!! Peugeot: 9M$ since 99! Renault: 4M$ new VR system! 2018: Market estimated at 5B$ (Hardware + Software)
  • 12. Because VR is used to improve reality! Saving lives, time and money
  • 13. Why Now ? Economy! Goods! Services! Experience! VR is the ultimate experience! Democratization
  • 14. BIG BANG!!!
  • 15. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Conclusion
  • 16. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Conclusion
  • 17. Engineering Before VR (c) Toyota
  • 18. Engineering Before VR
  • 19. Engineering with VR (c) Peugeot PSA
  • 20. Engineering with VR Break screen barrier! Life-size model! Natural communication tool! Distant collaboration (c) BMW
  • 21. Engineering with VR Validate design! Identify conception errors early! Faster iterations! Ability to risk new crazy ideas (c) Jaguar
  • 22. Design VR4D (c) Clarte
  • 23. Design VR4D (c) Clarte
  • 24. Engineering with VR Test acceptability
  • 25. Engineering with VR (c) Miele Ergonomy / usability! Validate interactions
  • 26. E! ngineering with VR Validate! Construction! Maintenance / repair! Ergonomic analysis of posture! Training! IMPROOV (c) Ford
  • 27. Challenges Acceptability! Getting 3D data! Touch
  • 28. Haptics https://www.youtube.com/watch?v=lnoE_VclnOI
  • 29. Value of VR for engineering Lower product design times! Increased quality! Increased confidence! Reduced risks! More innovations! Better acceptability! Products! Work environments! Cost savings
  • 30. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Going beyond reality! Conclusion
  • 31. Marketing Advertisement! VR is cool and new! Powerful experiences! Strong emotions -> better customer engagement
  • 32. Marketing - Market study Evaluate and iterate quickly! Store layout! Product packaging! Record/analyse customer (c) Antycip
  • 33. Marketing Beyond reality Virtual showroom! Show all variations! Limited real space! Infinite virtual space! Remote sales
  • 34. Value of VR for Marketing High-tech image! Buzz! Increase revenues! Increase customer engagement! Reduce time/cost of product/store design
  • 35. Plan What is VR ?! Applications! Engineering! Marketing! Training! Architecture! Scientific visualisation! Health! Conclusion
  • 36. Training before VR
  • 37. Training with VR Fiacre (c) SNCF
  • 38. Training with VR Simurat (c) SNCF
  • 39. Training with VR Saint Gobain / Clarte
  • 40. Training with VR Tell me, and I will forget.! Show me and I may remember.! Involve me, and I will understand. ! Confucius
  • 41. Training with VR Motivation!

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