Mobile Insights

Financial Publishers RoundtableOctober 2013New York

Mobile - Usage

Source: OurMobilePlanet

Mobile - Usage

Source: OurMobilePlanet

Mobile - Demographics

Mobile - Demographics

> 18 18-24 25-34 35-44 45-54 44-64 65+0%

5%

10%

15%

20%

25%

30%

3%

7%

12%

15%

26%

22%

15%

Demographic Distribution – [All StreetAuthority Sites]

Source: OurMobilePlanet

Mobile - DemographicsMobile Usage by Age

Mobile - Platforms

Apple iPad Apple iPhone Android Apple iPod0%

10%

20%

30%

40%

50%

60%

70%

62.90%

30.14%

6.22%

0.74%

2013 YTD Mobile Platform Breakdown[StreetAuthority - All Sites]

Mobile - Platforms

Mobile - Stats

Page CTR [All Sites 2013 YTD]

Desktop 2.5% CTRMobile 1.5% CTRTablet 3.1% CTR

Page RPM [All Sites 2013 YTD]

Desktop $45.00+Mobile $15.00+Tablet $35.00+

Time on Site [All Sites 2013 YTD]:

Desktop 2:35 min.Tablet 2:16 min.Mobile 1:44 min.

Traffic [Mobile Only - All Sites 2013 YTD]

7.4% of total traffic4.5% of clicks2.9% of total earnings

Mobile - Stats

Traffic [Mobile & Tablet - All sites 2013 YTD]

15.3% of total traffic14.0% of clicks11.9% of total earnings