Download - Microblogging - Twitter
-
8/12/2019 Microblogging - Twitter
1/43
Module 5 Microblogging
Digital Marketing 1
-
8/12/2019 Microblogging - Twitter
2/43
Content Assignment due next week!
Announcements
-
8/12/2019 Microblogging - Twitter
3/43
Microbloging
Definition and history
Twitter Basics Creating a Twitter Account Reading and Writing Tweets
Building Relationships with Twitter
Marketing with Twitter
Todays Topics
-
8/12/2019 Microblogging - Twitter
4/43
Microblogging
A form of blogging, with the main difference being
significant limits on the length of posts, typically
consisting of short sentences and links (most often140 characters)
Reflects a new social trend in how people consume
informationcatered to meet the demands of shorter
and shorter attention spans!
Microblogging Defined
140 Characters, not
140 Words
-
8/12/2019 Microblogging - Twitter
5/43
The earliest ancestors of microblogs, referred to astumblelogs, were first described in 2005
Twitter launched in 2006
In July 2011, Twitter had over 333 million accounts Today (February 2014) Twitter has 645 million accounts
Social networking sites, such as Facebook, LinkedIn,
Google Buzz, and Yahoo Pulse, have a microbloggingaspect in the form of status updates
Microblogging has evolved into an important source
of newsandcitizen journalism
A Brief History of Microblogging
-
8/12/2019 Microblogging - Twitter
6/43
Microblogging Timeline
2006
Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan
2008
LinkedInlaunches Status
Updates
Hashtagsintroduced
MicrobloggingServiceslaunch
Twitter for
iPhonelaunches
MySpace launchesStatus Updates
Twitter
launches
Facebook launchesStatus Updates
2007
TumblrLaunches
Yammerlaunches
-
8/12/2019 Microblogging - Twitter
7/43
Popular Microblogging Sites
*Alexa Global Traffic Rank estimates a sites popularity, with traffic data from Alexa Toolbar users and other diverse traffic sources, using an ascending scale where 1
represents the highest traffic rank.
**Google Page Rank uses the number and quality of links to a web page to determine its relative importance, using a scale of 0-10, with 10 indicating the highest rankand 0 the lowest.
Table 11.1
-
8/12/2019 Microblogging - Twitter
8/43
The purpose of microblogging can be brokendown into two main divisions:
1. To convey information
2. To start a discussion or to participate in an ongoingconversation
Different Uses for Microblogging
-
8/12/2019 Microblogging - Twitter
9/43
Appropriate Tools for Use
High Frequency
Low Frequency
Public
(many to many)
Private
(1 to 1)
IM SMS Email Blog MicrobloggingSMS Email Blog MicrobloggingEmail Blog MicrobloggingBlog MicrobloggingMicroblogging
-
8/12/2019 Microblogging - Twitter
10/43
Appropriate Tools for Use
High Frequency
Low Frequency
Public
(many to many)
Private
(1 to 1)
IM
SMS
Email Blog
Microblogging
IM SMS Email Blog MicrobloggingSMS Email Blog MicrobloggingEmail Blog MicrobloggingBlog MicrobloggingMicroblogging
-
8/12/2019 Microblogging - Twitter
11/43
Twitter Basics
-
8/12/2019 Microblogging - Twitter
12/43
645 million active registered Twitter users Number of new people signing up for Twitter each
day: 135,000
Average number of tweets per day: 58 million Number of tweets per second: 9,100
2013 Twitter revenue: 400 million
57% of active users share images on Twitter
43% of users use their phones to tweet
Most people use Twitter to share and connect withpeoplerather than join events and brands
Twitter Facts
-
8/12/2019 Microblogging - Twitter
13/43
Activity: Create Twitter Account
-
8/12/2019 Microblogging - Twitter
14/43
Create Twitter Account
If you have a Twitter account, log in
If you dont have a Twitter account, create one at
twitter.comwith a valid email address
Create Twitter Account
Lets watch: Twitter Essential Training, with Maria Langer
Lesson: Setting Up an Accounthttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=False
http://www.twitter.com/http://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.twitter.com/ -
8/12/2019 Microblogging - Twitter
15/43
Twitter Tour
Tweets
from those
you follow
Your Profile
Suggestions
on who youmight be
interested
in following
WhatsTrending
-
8/12/2019 Microblogging - Twitter
16/43
Add Profile Info
Picture or Image
Brief Bio, Location, link to your website or LinkedIn
Important to complete profile before tweeting!
Update Twitter Profile
Lets watch: Twitter Essential Training, with Maria Langer
Lesson: Adding Profile Informationhttp://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=False -
8/12/2019 Microblogging - Twitter
17/43
Activity: Basic Communication
Reading and Writing Tweets
-
8/12/2019 Microblogging - Twitter
18/43
Tweet Type Example
Classic: This is What Im Doing Now.
Opinion: This is What Im Thinking Now.
MissionAccomplished:
This is What Ive Just Done.
Entertainment : Im Making You Laugh Now.
Question: Can You Help Me Do Something Now?Picture: Look at What Ive Been Doing.
Different Types of Tweets include:
-
8/12/2019 Microblogging - Twitter
19/43
Reading Tweets
(Tweet = 140 Character Message)
Lets watch: Twitter Essential Training, with Maria Langer
Lesson: Reading Tweetshttp://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00
http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00 -
8/12/2019 Microblogging - Twitter
20/43
Write a tweet
Simple text
140 character limit
For example, your tweet could complete
the sentence Today I learned
Write a Simple Tweet (text only)
Lets watch: Twitter Essential Training, with Maria LangerLesson: Writing TweetsTBD
http://www.lynda.com/home/Player.aspx?lpk4=85339&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85339&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85339&playChapter=False -
8/12/2019 Microblogging - Twitter
21/43
Write a tweet with a link
Twitter automatically shortens the
link
For example, your tweet couldcomplete the sentence My
favourite site is
Write a Tweet with a Link
Lets watch: Twitter Essential Training, with Maria Langer
Lesson: Including a Link in a TweetTBD
http://www.lynda.com/home/Player.aspx?lpk4=85340&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85340&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85340&playChapter=False -
8/12/2019 Microblogging - Twitter
22/43
Write a tweet with a photo or
image.
As a suggestion, you could tweet a
picture from place you recentlyvisited.
Thinking about .. and attach a
picture.
Write a Tweet with a Photo or Image
Lets watch: Twitter Essential Training, with Maria Langer
Lesson: Including an Image in a TweetTBD
http://www.lynda.com/home/Player.aspx?lpk4=85345&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85345&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85345&playChapter=False -
8/12/2019 Microblogging - Twitter
23/43
Activity: Tweet with a Hashtag
-
8/12/2019 Microblogging - Twitter
24/43
Hashtags are a way to collect tweets about thesame subject.
Examples:
#beliebers (fans of Justin Beiber)
#BreakingBad (fans of the TV Show)
#followfriday (tweet the names of twitter users youd
like others to follow)
What is a Hashtag?
-
8/12/2019 Microblogging - Twitter
25/43
Type #beliebers intothe Twitter Search Bar
and youll see all
tweets containing#beliebers
Hashtag Activity
-
8/12/2019 Microblogging - Twitter
26/43
Twitter Research As an individual, you will be assigned two questions
Research and tweet the answer.
Include in your answer your class hashtag
#sheridandmWedDavis Your tweet-answer could include links or photos.
Search for all twitter research tweets from your classusing your class hashtag:
Twitter Research Activity
-
8/12/2019 Microblogging - Twitter
27/43
A Questions B Questions
1. Why are Tweets 140 characters long? 1. How do you find people on Twitter?
2. What is a Hashtag? 2. How do you prevent hacking?
3. Who has the most followers on Twitter
right now?
3. What is the difference between a blog and a
microblog?
4. What is the most re-tweeted tweet? 4. Why should you be on Twitter?
5. What is a Mention? 5. How do you schedule Tweets?
6. How do you upload a photo? 6. How can you track tweets?
7. How do you find Lists? 7. How do you send a private message?
Twitter Research Activity (cont.)
Start looking for answers at:
http://mashable.com/guidebook/twitter/
OR
https://support.twitter.com/groups/50-welcome-to-twitter
http://mashable.com/guidebook/twitter/https://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttp://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/ -
8/12/2019 Microblogging - Twitter
28/43
Twitter for College Students: 7 Tips Plus a Bonus
25 Things That Make You Look Dumb on Twitter
40 Useful Things You Can Share on Twitter Besides
Blog Posts
26 Twitter Tips (a-z)
Using Twitter for Business
Click Your Way Through the Twitterverse
Twitter Guide by Mashable- EXCELLENT!
Twitter Resources
Source: Theresa B. Clark
http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://blogs.constantcontact.com/product-blogs/social-media-marketing/25-things-that-make-you-look-dumb-on-twitter/http://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.spinsucks.com/social-media/12-reasons-you-should-use-twitter-for-business/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://www.spinsucks.com/social-media/12-reasons-you-should-use-twitter-for-business/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://blogs.constantcontact.com/product-blogs/social-media-marketing/25-things-that-make-you-look-dumb-on-twitter/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/ -
8/12/2019 Microblogging - Twitter
29/43
Building Relationships with Twitter
@reply, direct message, retweet,
-
8/12/2019 Microblogging - Twitter
30/43
Search for all twitter research tweets from yourclass using your class hashtag:#sheridandmWedDavis
Click on the name or profile picture of classmatesyoud like to follow.
Click on the Follow button.
Follow
-
8/12/2019 Microblogging - Twitter
31/43
Search for all twitter research tweets from yourclass using your class hashtag:
Reply to a particularly helpful answer.
Click on Reply. Your message starts with @name. Type your message.
Include your class hashtag
@Reply
Optional: Twitter Essential Training, with Maria Langer
Lesson: Replying to a TweetTBD
http://www.lynda.com/home/Player.aspx?lpk4=85361&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85361&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85361&playChapter=False -
8/12/2019 Microblogging - Twitter
32/43
Search for all twitter research tweets from yourclass using your class hashtag:
Retweet the most informative/valuable tweet!!!.
Click on Retweet. Include your class hashtag
Retweet
Optional: Twitter Essential Training, with Maria Langer
Lesson: Retweeting a TweetTBD
http://www.lynda.com/home/Player.aspx?lpk4=85369&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85369&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85369&playChapter=False -
8/12/2019 Microblogging - Twitter
33/43
Direct message your instructor. Describe the best Twitter resource youve found.
Include a picture or link.
This is a private message.
You and your instructor must follow each other
before you can send him/her a direct message.
Direct Message (DM)
Optional: Twitter Essential Training, with Maria Langer
Lesson: Sending a Direct Messagehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=False -
8/12/2019 Microblogging - Twitter
34/43
Marketing With Microblogging
-
8/12/2019 Microblogging - Twitter
35/43
Increasing brand awareness
Connecting with customers
Providing support
Distributing information
The best microblog operators combine creativity
with experience and writing skills to keep their
followers engaged
Marketing with Microblogging
-
8/12/2019 Microblogging - Twitter
36/43
Search to gather information Using Twitter to look up the brands name, the
competition, and what is being said
Know the audience Users list their personal interests and hobbies which
provides an optimal arena to study and develop personas
Customize the profile page
A good profile page will help to develop a solid following
Tweet content
The best content isinteresting, fun, and valuable
Tips for Brand Building with Twitter
-
8/12/2019 Microblogging - Twitter
37/43
Mass Follow Strategy Follow lots of other profiles and hope they decide to
follow back (Warning: Twitter may block mass followers)
Equal Ratio Strategy
Aims to keep the profiles following and follower counts asclose to equal as possible
Targeted Follow Strategy
First search for and follow a few profiles with similarinterests
Make some mentions to increase the chances of beingfollowed back, and then choose which of your followers tofollow back.
Twitter Following Strategies
-
8/12/2019 Microblogging - Twitter
38/43
Self-promote cautiously!!!!!! Focus on relationships firstno spam
Choose optimal tweet times
Post updates at times that followers are also updating
Respond to questions
Useful information can build a brands reputation andthought leadership
Gather feedback Seek feedback whenever possible
Provide unique value
Such as special deals only available to Twitter followers
Crafting an Effective Twitter Channel
-
8/12/2019 Microblogging - Twitter
39/43
Watch Lynda.com Video:
Source: Social Media Marketing with Facebook and
Twitter, by Anne-Marie Concepcion
Lesson: Crafting Follow-Worth Tweets
Crafting Follow-Worthy Tweets
http://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=False -
8/12/2019 Microblogging - Twitter
40/43
Twitter Etiquette
-
8/12/2019 Microblogging - Twitter
41/43
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
M d l A ti it M k
-
8/12/2019 Microblogging - Twitter
42/43
Once you have completed all of the Module Twitter activities,document your activity by creating a Word file. Then,
1) add a screenshot of your Twitter Profile Page with photo or
image.
Highlight your two Twitter Research tweets with class #hashtag Highlight a retweet that you did.
2) Write 75150 words on what you learned today about
marketing with Twitter.
Submit your Word file to SLATE:
Dropbox: Module 5Twitter
Module Activity Mark
Dropbox: Module 5Twitter
-
8/12/2019 Microblogging - Twitter
43/43
Next Class Module 6Video Sharing and Other Social Networks
Thanks!!!