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Meeting Title Improve IEEE Engagement in Industry
Sections Congress - Amsterdam 22-24 August 2014 Richard Cox Peter Kennedy Ning Hua
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Increasing IEEE Technical Activities’ Attractiveness to Industrial Members
Richard Cox
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The Problem
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• TAB has a problem with its attractiveness to IEEE’s industrial members • For 2012 43% of IEEE industry members belonged to any technical society, down from 52% in 2008(!!!)
• Members from industry constitute half of IEEE’s total membership
• While these statistics indicate a TAB-wide problem, the solution belongs to individual societies to become more attractive to industrial members
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The Committee Charter
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• Look for best practices and promising ideas that could be part of a solution
• Bring findings and recommendations to TAB
The Committee Response
• Provide all information collected • Bring forward three recommendations • Surveyed 18 societies & councils
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Recommendation #1 (2012)
• Every society should begin the process of studying the problems within its field and begin to address them
• Example Actions • Gather satisfaction information – survey industrial
members • Create formal governance bodies – review statistics
annually • Annual strategic planning • Create new activities, products and services • Create a formal messaging strategy
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Details for Recommendation #1
• Each Society should have: • An Action Plan to address the problem • Specific Milestones for the Plan • Metrics, such as Membership Goals • Names of Society Members leading the effort
• TAB will provide an Annual Report to each Society on Membership Statistics in time for the June OU Series
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• The Society Review Committee will make available the best practices and other information they uncover as a normal course of their business
• There will be a link at the bottom of the TAB agenda to find the latest information they have uncovered during the most recent round of society reviews
Recommendation #2 (2012)
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Recommendation #3 (2012)
• The membership problem is one aspect of IEEE’s overall relationship to industry
• There have been efforts to make IEEE more relevant to industry, both at the IEEE Board level (outreach to Boeing), and at the society level (e.g. Computer Society and other examples)
• TAB should partner with the Board and MGA on this
• Focus for 2013: discover best practices for successful chapters
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2013 Activities
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We conducted a survey of High Vitality Chapters
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What Questions to Ask
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• Began with 3 high vitality Chapters that we interviewed in May and June
• Our goal was to find out what makes them successful
• Topics discussed included – Technical Meeting Planning including publicity – Chapter Organization including Leadership Development
and Training – Chapter Finances – Membership Development – Industry Member participation
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Selecting Chapters to Survey
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• Review 2012 L31 meeting reports to find the Chapters with the most vitality
• Vitality Metrics –Numbers of Chapter Technical Meetings held in 2012 –Average Attendance per meeting
• Selected 14 Societies and 5 top Chapters from each –At least 1 Chapter from R1-R6 and 1 from R7-R10 in all cases
–Some Chapters are joint, multi-sponsors
• 37 of 72 Chapters responded
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Overall Survey Findings
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• Even these high vitality Chapters reported significant shortcomings and hurdles
• Leadership development and training seems like the most significant issue
• Financial support and where to get it is second
• Participation by industry members was mixed: for industry member participation, 10 stars out of 37 chapters
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High Industry Participation “Stars”
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• 9 had Chapter boards dominated by industry members (>75%)
• The 10th had an industry member who organized all meetings
• In 2012 11 Societies Boards / AdCom had 60% or greater industry memberships
–7 of the 10 Chapters were sponsored by societies in this set
–2 of the remaining 3 Chapters are sponsored by CS & ComSoc which have programs to attract industry members
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2013 Recommendations
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1. To attract greater industrial member participation at the Chapter level, Chapters should have sufficient members of their board from industry, and these members should be participating in the organization of the technical meetings
2. Societies should monitor and support the growth of their Chapters, including leadership development, training, and financial support, as well as increasing industrial member participation at the Chapter level
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Final Recommendations to Increase Industrial Membership
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1. Every society should study the problems within its field and begin to address them
2. The Society Review Committee will make available the best practices and other information they uncover
3. To attract greater industrial member participation at the Chapter level, Chapters should have sufficient industrial members on their boards, and these members should be participate in organizing the technical meetings
4. Societies should monitor and support the growth of their Chapters through leadership development, training, financial support, and increasing industrial member participation
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Improve IEEE Engagement in Industry
Peter Kennedy
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Who am I?
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Peter Kennedy, FIEEE
Professor of Microelectronic Engineering, University College Cork, Ireland
Chair, Solid-State Circuits Society (SSCS) United Kingdom and Republic of Ireland (UK & RI) Chapter
UK & RI Outstanding Chapter Chair 2001
SSCS Outstanding Chapter 2009
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Who am I (too)?
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Director, Microelectronics Industry Association (MIDAS Ireland)
http://www.midasireland.ie/
Scientific Director, Microelectronic Circuits Centre Ireland (MCCI)
http://www.mcci.ie/
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Our customer base
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Mostly integrated circuit (IC) designers
Globally competitive industry
IEEE is the reference point for technical excellence: International Solid-State Circuits Conference (ISSCC) and Journal of Solid-State Circuits (JSSC)
Employers support continuing professional development
Managers support participation by their staff
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Our customer base (2)
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Industry clusters in Cork, Dublin, Limerick, Cambridge…
Events held in Cork, Dublin, Limerick, Cambridge…
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Our customer base (Ireland)
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What does success look like?
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> 20 participants
> 50% industry participation
Positive feedback
Requests for more events
Local organizers wanting to do more
Organizations volunteering to share speakers
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What has not worked well…
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“Academic” topics
“Unknown” speakers
Short notice
Senior membership recruitment drive
Finding volunteers
Chapter website
Financial commitments
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What has worked well
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Relevant topics
Speakers who publish in ISSCC and JSSC
Local organizers
One month’s notice (and reminder) via email
Consultation with customers
Leverage visitors (sharing)
Match speaker to audience/venue
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What has worked well (too)
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Short courses
Mini-workshops (academic research previews)
Industry venues
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Program 2012-13
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8 technical events
2 UK events
2 mini-workshops
2 industry speakers
2 visiting professors
Undergraduate IC design initiative
“Advanced Topics in Microelectronic Engineering” workshops
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Optimizing interaction
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Quality first
Relevant topics
All events are designed to attract industry and academia
Academia shows recent research results
Time allowed for discussion
Panel discussions at mini-workshops to promote interaction in research
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Improve IEEE Engagement in Industry
Ning HUA Senior Director, Asia Operations,
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Acknowledgement
Frank Zhao, Director of China Operations
Harish Mysore, Director of India Operations
Iwao Hyakutake, Director of Japan Operations
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IEEE Offices in Asia
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Beijing Office Tokyo Office
Singapore Office
Bangalore Office
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Industry Engagement in China
Standards – 33 Corporate Members from China – 29 Standard projects initiated by Chinese companies – MoUs with major Chinese SDOs
Conferences – Smart Grid World Forum, etc
Competition Programs – Microsoft China Students Programming Competition; IBM China
Smart Planet Competition
IEEE Day in Corporate
Employee Membership Due Reimbursement – State Grid, Shenzhen Grid, etc
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Industry Engagement in India
Continuing Education Programs – VLSI Blended Learning Program, Embedded Skills,
Cybersecurity, IPR, etc – SWEBOK
Conferences/Forums – !NTELECT (Intelligent Electricity, Jan 2015, Bombay), etc
Standards – MoU with Bureau of Indian Standards (BIS) – Industry Connections Indian low-voltage dc (lvdc) forum Cloud Computing Innovation Council for India (CCICI)
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Industry Engagement in Japan
Close Academia-Industry Relationship
Standards – 24 Corporate Members from Japan – Dialogues with Japanese Industry Associations Japan Federation of Economy (Keidanren) Japan Association for New Economy (JANE)
Milestones and Awards – Among 25 IEEE Milestones in Asia, 23 in Japan
Industry Promotion Committee and Metro Area Workshops
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Successes and Lessons Learned
IEEE enjoys a good brand name in Asia Pacific – Corporations are eager to be associated with IEEE IEEE Standards = Innovation IEEE Awards = Global acknowledgement IEEE Education Programs = High quality
The percentage of members from industry is relatively low in Asia Pacific – Need more industry oriented programs – Promote IEEE as a platform for corporation to communicate with
peers and access global technology information
With this region becomes more innovative, IEEE will be more relevant to industry
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Thank you !
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QUESTIONS